Experience

Coborn's, Inc.

• United States
• Retail Groceries
• 700 & Above Employee

• Chief Operating Officer / President / Board Director

  • Aug 2023 - Present



General Mills

• United States
• Manufacturing
• 700 & Above Employee

• VP / General Manager Omnichannel

  • Nov 2019 - Aug 2023

  Leader of General Mills’ Omnichannel strategy, business and capabilities for North America, including Shopper Marketing, Category Management, Insights, Direct Retail Selling, Promotions Strategy and E-Commerce. Responsible for Omnichannel Sales/Share/Profitability, a Large Global team and Commercial Budget 🔹Developed and implemented new Omnichannel and Customer Segmentation strategies designed to accelerate performance on e-commerce platforms and in key growth channels. 🔹Transforming Category Management function to a full omnichannel capability with strong expertise in the physical and digital shelf. 🔹Launched new state-of-the-art assortment analytics, shopper insights and revenue management tools (including new measures of success), resulting in a multi-million dollar sales and profit impact. 🔹Serving as executive sponsor for Black Champions Network and passionate advocate for inclusion. E-Commerce Digital Marketing Trade Marketing Omnichannel Merchandising Category Management Shopper Insights General Management Data and Analytics Pricing and Promotions Team Leadership Product Development Show less



Target

• United States
• Retail
• 700 & Above Employee

• Senior Vice President, Merchandising / Merchandise Planning

  • Sep 2015 - Oct 2019

  Transformed the Merchandise Planning organization from an execution-oriented brick & mortar team to an omnichannel strategic function focused on making bolder investments behind key sales driving initiatives, improving return-on-investment from assortment decisions, and evolved the P&L to support Digital growth. Leader of a diverse and talented team of 240 individuals across apparel, home, hard goods, essentials, beauty and food categories. ApparelHome DecorFood and BeverageHardlinesE-CommerceOmnichannelMerchandisingPricing and PromotionsAssortment PlanningMerchandising PlanningAllocation & Inventory ManagementGeneral Management🔹 Identified the opportunity to disproportionately grow the “Top 50” Holiday key items and built a plan to invest additional inventory, adjust marketing assets and increase display space, resulting in 9.3% growth and $2.7 B in Total Sales.🔹 Created demand forecasting, P&Ls and contingency plans, to support the launch of twelve new Target owned brands in Home Décor and Apparel, resulting in $600 million in Sales Growth. 🔹 Utilized advanced assortment analytics to identify and remove over 40,000 SKUs on Target.com, resulting in a better site experience and $55 MM in increased profit.🔹 Led work to reduce clearance markdown levels in Apparel, Home, Toys and Sporting Goods by $300 million in profit through optimized inventory and pricing strategies. Show less

• Vice President & General Manager, New Store Formats

  • Dec 2012 - Sep 2015

  Led strategy development and P&L of two (of five) key growth initiatives for Target: New Format Development (Smaller Format CityTarget & TargetExpress Stores) and Localization (personalization of the customer’s store experience at each and every Target location). Responsible for a 50-person cross functional team.𝗡𝗲𝘄 𝗙𝗼𝗿𝗺𝗮𝘁𝘀🔹 Responsible for the development and rollout of Target’s small format strategy (CityTarget and TargetExpress), including merchandising, store operations, supply chain, marketing, real estate and strategy.🔹 Designed a localized merchandising strategy for TargetExpress and CityTarget, curated for each neighborhood, resulting in sales$ per square foot at 2-3x Target's average and improved return-on-invested-capital (ROIC)𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻🔹 Drove efforts to develop a guest centric strategy to localize/customize our product offering in nearly all of 1,800+ Target locations, a significant sales opportunity over the next 5 years. 🔹 Leveraged insights to cluster stores based on demographics and selling patterns and built merchandising and marketing strategies that appeal to key consumer groups such as Hispanic, African American, College Students, and Urban Dwellers. Show less

• Sr. Director, Dry Grocery / Dairy / Frozen Foods

  • Mar 2011 - Dec 2012

  Led a 50 person team responsible for merchandise planning and vendor management for Target’s Dry Grocery, Dairy & Frozen categories, a $5 Billion business. 🔹 Developed key strategies and processes to support the rapid expansion of Target’s fresh grocery business into 1,000 new locations.

• Merchandising Director & General Manager, Pet Care

  • Dec 2008 - Mar 2011

  Drove merchandising reinvention of Target’s multi-billion dollar Pet Care business with a new consumer-driven strategy, improved store layouts, over 500 new differentiated items added to the assortment, reduced supply chain costs and increased marketing support.

• Senior Buyer, Preschool Toys

  • Aug 2007 - Dec 2008



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• MBA Brand Marketing Intern

  • May 2006 - Aug 2006

  Developed a strategic project to promote PepsiCo's "Better for You" snack portfolio through strategic retail partners. Developed a strategic project to promote PepsiCo's "Better for You" snack portfolio through strategic retail partners.



Target

• United States
• Retail
• 700 & Above Employee

• Buyer, Non Carbonated Beverages

  • Aug 2003 - Jul 2005

• Senior Business Analyst, Household Commodities

  • Jun 2002 - Aug 2003

• Business Analyst, Toys

  • Aug 2000 - Jun 2002