Experience

The Tryall Club

• Hospitality
• 100 - 200 Employee

• Director of Sales, Marketing and Communications

  • May 2015 - Present

  A private member's club and one of the world's most iconic addresses, The Tryall Club occupies 2,200 acres and a one and a half mile coastline in the parish of Hanover on the north coast of Jamaica. Internationally renowned for its social and sporting facilities such as a tennis academy and the Ralph Plummer designed 18 hole championship golf course which was home to the Johnnie Walker World Championship for many years. Recognized as part of Jamaica's national heritage and a site of natural undisturbed beauty and architectural interest, 87 privately owned estate villas are available to rent ranging from oceanfront to hillside with spectacular views. A member of the Senior Executive with full responsibility for marketing, communication, sales, real estate and the smooth sustainable operation of the Club.



Half Moon

• Jamaica
• Hospitality
• 100 - 200 Employee

• Director of Marketing and Communications

  • Jun 2013 - May 2015

  A thoroughbred amongst the stable of world-class resort hotels, Half Moon, a member of the prestigious Vail Resorts portfolio, has been the chosen destination for the discerning traveller for almost sixty years. True to its heritage and quintessentially Jamaican, Half Moon embodies everything that a sophisticated, eclectic resort should be. Full responsibility for the global marketing and communications strategies with a focus on North America and Europe. A thoroughbred amongst the stable of world-class resort hotels, Half Moon, a member of the prestigious Vail Resorts portfolio, has been the chosen destination for the discerning traveller for almost sixty years. True to its heritage and quintessentially Jamaican, Half Moon embodies everything that a sophisticated, eclectic resort should be. Full responsibility for the global marketing and communications strategies with a focus on North America and Europe.



Self Employed

• Consultant

  • 2010 - May 2013

  A number of advisory commissions within tourism and leisure encompassing strategy, marketing and communications and dedicated marketing and public relations services for Equator Tourism Learning, a highly regarded and long established provider of bespoke on-line training modules for companies such as New York, California. Sandals Resorts, Mark Warner, Travel2 and Silversea. Voluntary marketing and public relations services for The Spike, the sole surviving example of a 19th century workhouse in England, built in 1838 as a result of the Poor Law Amendment Act. It housed the forgotten classes of Victorian England - the poor, the infirm, the ill and the destitute. Expertly restored by the Charlotteville Jubilee Trust, The Spike is an invaluable heritage asset to the town and the focus of a vibrant community in the town.



Tourism Consulting

• Business Consulting and Services

• General Manager

  • Mar 2008 - 2010

  I developed a strategy that improved the occupancy of this historic hospitality enterprise, spreading business throughout the year whilst increasing corporate and function events and securing commercial tennants for the business/office accommodation. Redundancy. I developed a strategy that improved the occupancy of this historic hospitality enterprise, spreading business throughout the year whilst increasing corporate and function events and securing commercial tennants for the business/office accommodation. Redundancy.



Sandals and Beaches Resorts, Royal Plantation

• Director of Public Relations and Product Development

  • Jun 2004 - Feb 2008

  I was responsible for European and Japan public relations and brand development for all 3 brands plus private villas as well as providing logistical support to Air Jamaica as a sister company. The public relations and communications plan was devised to communicate internally and externally a total re-image of the brands which not only delivered increased occupancy and income but re-positioned the brand and guest experience through the development of innovative product enhancements. Separately, I wrote and implemented a communications strategy to launch the work of the Sandals Foundation (philanthropic enterprises) internationally and foster support. I managed public relations agencies and representatives throughout Europe as well as Caribbean-based PR Managers.



Jamaica Tourist Board

• Regional Director Worldwide

  • Feb 1997 - May 2004

  I wrote and implemented (following Government sign-off) a tourism policy and strategy which covered marketing, communications, promotion, heritage protection, education and investment programmes. The strategy was conceived on the basis of creating a "Brand Jamaica", linking together all facets of Jamaican life and in so doing, successfully changed the negative perception of Jamaica into positive and increased non North-American visitor numbers from a base of 10% of total to 30% of total with incremental airlift from new markets supported by inward hotel investment. I managed 6 European offices and 1 in Japan and I directed and managed European public relations agencies and a London advertising agency.



Caribbean Tourism Organisation

• Director Europe - Based London and Frankfurt

  • Jan 1992 - Jan 1997

  On behalf of the CTO membership (both public and private sector), I was responsible for marketing, membership development, research, education of Caribbean Nationals, strategy development, lobbying and co-ordination of European CTO Chapters. I was asked to transfer on secondment for a three year assignment within the Frankfurt office of Steigenberger Consulting to assume charge of the European component of the Caribbean Tourism Development Programme, funded by the European Union through the resources of Lome IV. I brought the project to successful completion, accounting for my activities and reporting to both the CTO and DGVIII in Brussels. Recognised for "outstanding performance on behalf of the Caribbean in the European marketplace" at the 19th Caribbean Tourism Conference in Nassau.



Kuoni Travel, Japan Travel Bureau (Tokyo), Silk Cut Travel, Mamidakis of Greece

• Manager

  • 1978 - 1991

  Various role between the above commencing with thorough training at Kuoni. Various role between the above commencing with thorough training at Kuoni.