Experience

IAC Acoustic Company UK Ltd

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Architectural Sales Manager

  • Apr 2021 - Present

  Chandlers Ford, England, United Kingdom



Merryhill Envirotec Ltd

• United Kingdom
• Construction
• 1 - 100 Employee

• Business Manager

  • Sep 2017 - Apr 2021

  Romsey, Hampshire, United Kingdom Responsible for all commercial activities, including quality assurance, compliance, marketing and business development across both the asbestos surveying and removal business units.

• Marketing and Business Development Manager

  • Jan 2016 - Sep 2017

  Romsey Worked with the Board of Merryhill, heading up all of their marketing and business development efforts. Working closely with the Managing Director I produced a strategic marketing plan, aligned with the overall corporate objectives to deliver significant growth over the next 3 years. • Working closely with the board of directors to improve enquiry levels and increase digital engagement • Achieved significant improvement in enquiry levels over the first 12-month period (35% increase… Show more Worked with the Board of Merryhill, heading up all of their marketing and business development efforts. Working closely with the Managing Director I produced a strategic marketing plan, aligned with the overall corporate objectives to deliver significant growth over the next 3 years. • Working closely with the board of directors to improve enquiry levels and increase digital engagement • Achieved significant improvement in enquiry levels over the first 12-month period (35% increase in enquiry levels), despite difficult market conditions • Strategic marketing plan creation and sole responsibility for annual budget • Set-up and ongoing maintenance of a CRM system for tracking clients • Worked closely with operational teams in improving service to customers • Creation of 2 new company websites in-house using WordPress, both fully optimised to current standards • Utilised marketing automation using web sign-up forms for newsletters and general enquiries • Worked closely with technical and operational teams in compiling large tender opportunities • Customer-facing responsibility to enhance existing and explore new opportunities • Key account management of high-net-worth clients • Use of Google AdWords to improve brand awareness and click-through for private domestic clients • Production of large tender documents for government contracts including PQQs and ITTs Merryhill operates in a highly competitive market and as such, a major focus was on optimising the newly developed websites to attract new visitors. In the 3 months since the sites launched, enquiry levels and all other metrics dramatically improved. Skills utilised: branding, website development, Wordpress development, marketing strategy, digital marketing, content marketing, SEO, local SEO, Google Analytics, AdWords, business development, relationship management



IAC Acoustics

• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Oct 2013 - Dec 2015

  Winchester IAC Acoustics is the largest global provider of engineered noise control solutions. In my position as Marketing Manager, I saw some really positive changes to the group, including new ownership, additional companies acquired, not to mention a full change of name and branding. With complete responsibility for the roll-out of the new IAC Acoustics brand across the globe, I spearheaded the new modernised look and harmonised a once disjointed and confusing branding model. In what was often a… Show more IAC Acoustics is the largest global provider of engineered noise control solutions. In my position as Marketing Manager, I saw some really positive changes to the group, including new ownership, additional companies acquired, not to mention a full change of name and branding. With complete responsibility for the roll-out of the new IAC Acoustics brand across the globe, I spearheaded the new modernised look and harmonised a once disjointed and confusing branding model. In what was often a fast-paced environment, with products offered to 21 different industries globally, I was responsible for ensuring consistency in both look and tone of voice for all marketing collateral. With responsibility for the overall marketing strategy, I ensured that our corporate objectives were met by increasing market share and global reach. In addition to the ownership of the global brand, I was also responsible for all marketing activities on a day to day basis for the Commercial Noise range of products in the EMEA region. From organising tradeshows, to content creation and providing support to our growing third party network, my primary focus was on maximising enquiry levels to sustain our growth strategies.

• Marketing Executive

  • Oct 2010 - Oct 2013

  Winchester Management of all marketing activities in the UK Marketing support across the globe for producing updated collateral Competitor research and help with finding suitable acquisition targets Trade show and event co-ordination for exhibitions attended in the UK and across the world Production of high quality technical documentation and marketing collateral using the Adobe Creative Suite Liaison with global IAC group offices and third party manufacturers / dealers… Show more Management of all marketing activities in the UK Marketing support across the globe for producing updated collateral Competitor research and help with finding suitable acquisition targets Trade show and event co-ordination for exhibitions attended in the UK and across the world Production of high quality technical documentation and marketing collateral using the Adobe Creative Suite Liaison with global IAC group offices and third party manufacturers / dealers to promote our products in new territories and markets Management of the UK marketing budget Management of the group website Production of e-newsletters Management of external press articles, both direct and through third party agencies



City College Southampton

• United Kingdom
• Education Administration Programs
• 100 - 200 Employee

• Marketing Officer

  • Mar 2008 - Oct 2010

  Southampton, United Kingdom Management of department in the absence of the Marketing Manager Design and copywriting skills used in the production of adverts targeted at businesses, school students and the general public, depending on the publication / context Managing an in-house Web Developer in the production of a new website, based on my design layout Carrying out primary and secondary marketing research such as focus groups and competitor pricing analysis for the use of future curriculum… Show more Management of department in the absence of the Marketing Manager Design and copywriting skills used in the production of adverts targeted at businesses, school students and the general public, depending on the publication / context Managing an in-house Web Developer in the production of a new website, based on my design layout Carrying out primary and secondary marketing research such as focus groups and competitor pricing analysis for the use of future curriculum planning Aiding in the formulation of marketing strategy in accordance with senior management Managing the marketing budget, in accordance with the marketing plan Dealing with external agencies for PR and print Production of email templates for use in business to business promotions, plus e-marketing training Project managing events such as award ceremonies and open days Copywriting for the website plus implementing of a social media campaign for new students Show less



Now Chartered Surveyors

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jan 2007 - Mar 2008

  Fareham Management of sales personnel Management of 5 websites, from the design concept to updating content once in place Close working relationships with the Managing Director in driving marketing strategy and increasing sales turnover by supporting sales staff Development of an e-marketing solution, used for sending targeted direct mail Design of company literature from leaflets and brochures to company stationery Dealing with external agencies and suppliers in the… Show more Management of sales personnel Management of 5 websites, from the design concept to updating content once in place Close working relationships with the Managing Director in driving marketing strategy and increasing sales turnover by supporting sales staff Development of an e-marketing solution, used for sending targeted direct mail Design of company literature from leaflets and brochures to company stationery Dealing with external agencies and suppliers in the production of printed materials and adverts Show less