Experience

Lexipol

• United States
• Public Safety
• 200 - 300 Employee

• Senior Manager, Content Marketing

  • May 2022 - Present

  Cedar City, Utah, United States



Freelance

• Consulting Editor and Content Creator

  • May 2012 - Present

  Contract-based editor for clients including major Washington, D.C.-based industry associations and state regulatory agencies. Activities include: ● Reviewing and revising material including weekly newsletters, monthly magazines, annual reports, marketing materials, press releases, legal briefs and congressional testimony. ● Writing content for publications, member communications and promotion of organizations within relevant industries. ● Providing critical “outside the beltway”… Show more Contract-based editor for clients including major Washington, D.C.-based industry associations and state regulatory agencies. Activities include: ● Reviewing and revising material including weekly newsletters, monthly magazines, annual reports, marketing materials, press releases, legal briefs and congressional testimony. ● Writing content for publications, member communications and promotion of organizations within relevant industries. ● Providing critical “outside the beltway” perspective for beltway-based organizations with a national membership. Show less



Leavitt Group

• United States
• Insurance
• 700 & Above Employee

• Content Marketing/Documentation Strategist

  • Jan 2014 - May 2022

  Cedar City, Utah Created a comprehensive content strategy that included blog/news pieces, email campaigns, social media posts and other lead generation activities. Wrote dozens of content pieces on topics ranging from personal insurance to home safety to identity theft. Optimized pieces to maximize search results on targeted keywords. Planned and executed digital campaigns to promote specific content. Created custom reporting on key metrics for C-suite accountability. Designed and managed the… Show more Created a comprehensive content strategy that included blog/news pieces, email campaigns, social media posts and other lead generation activities. Wrote dozens of content pieces on topics ranging from personal insurance to home safety to identity theft. Optimized pieces to maximize search results on targeted keywords. Planned and executed digital campaigns to promote specific content. Created custom reporting on key metrics for C-suite accountability. Designed and managed the development, testing and launch of online quoting portals, one for auto insurance quotes using TurboRater and the other for life insurance quotes using the IENetwork API. Wrote and curated end-user documentation for software and hardware products deployed throughout the company. Also drafted, adapted and managed company policies to help with regulatory compliance. Created and produced a series of edutainment-focused videos to teach key information security best-practices to the company’s 2,000 users. Leveraged expertise in structured data and SQL to create reporting to measure KPIs for the department’s support team. Show less



Control4

• United States
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Online Marketing Manager

  • Feb 2012 - Sep 2013

  Directed all online marketing and lead generation activities, driving an 87% year-over-year increase in lead volumes for 2012 and a 215% year-to-date increase in 2013. Managed print and digital display campaigns, coordinating creative with design team, juggling deadlines and measuring results for several dozen publications and platforms. Created and implemented a comprehensive SEO strategy that included onside optimization, a successful blog, organic and affiliate-based link building and… Show more Directed all online marketing and lead generation activities, driving an 87% year-over-year increase in lead volumes for 2012 and a 215% year-to-date increase in 2013. Managed print and digital display campaigns, coordinating creative with design team, juggling deadlines and measuring results for several dozen publications and platforms. Created and implemented a comprehensive SEO strategy that included onside optimization, a successful blog, organic and affiliate-based link building and a reputation management plan. Designed and implemented an Eloqua-based lead scoring system to analyze leads in real time based on submitted data and tracked behavior, making it easier to prioritize leads for referral to affiliated dealers. Supported dealer messaging through targeted e-mail campaigns and live webinars on topics from marketing to technical training—managing messaging, presentations, speakers and follow-up—with audiences from several dozen to several thousand. Show less



Marketing Consulting

• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • Dec 2010 - Jan 2012

  Performed bespoke marketing services for several large clients, including a multi-national bank, educational institutions and a software-as-a-service company in the mortgage industry. Created brochures, wrote press releases, made event collateral, designed Flash animations, coded web pages and edited technical literature. Conducted a large search engine optimization project that included writing over 200 keyword-focused articles for large client in the financial services space.



DriveTime

• United States
• Retail
• 700 & Above Employee

• Marketing Manager

  • 2005 - 2010

  Phoenix, AZ Managed or helped manage all traditional and online advertising for a national auto finance/auto sales company with annual originations of $650 million and a portfolio of over $1.5 billion. Directed a 20-plus-market television spend of over $12 million, a search engine marketing program of almost $2 million and a growing online affiliate marketing program. Also managed yellow pages and search engine optimization agencies, overseeing week-to-week activities and special projects. Recruited… Show more Managed or helped manage all traditional and online advertising for a national auto finance/auto sales company with annual originations of $650 million and a portfolio of over $1.5 billion. Directed a 20-plus-market television spend of over $12 million, a search engine marketing program of almost $2 million and a growing online affiliate marketing program. Also managed yellow pages and search engine optimization agencies, overseeing week-to-week activities and special projects. Recruited and administered an extensive third-party lead program with over a dozen different lead sources. Advocated for and helped design critical in-house systems and processes to bolster marketing efforts. Helped implement a call center for appointment setting, a robust internal reporting system, a custom-developed sales CRM tool, and a consumer web portal. Fostered young talent through the company’s year-round internship program. Nurtured two interns, helping them develop their own skills and talents, into full career-track employment with the company. Helped increase online sales from 6% to over 55% of the company total—expanding monthly lead volumes by 10 to 15 times (not percent)—through multi-channel lead generation and follow-up. Show less



Independent Mobility Systems/The Braun Corporation

• Marketing Manager

  • Oct 2002 - Apr 2005

  Farmington, NM/Winamac, IN Executive-level position—directed all marketing activities for mobility vehicle manufacturer with $30 million in annual sales and a yearly marketing budget of $750,000. Made all strategic decisions relating to lead generation and analysis, print advertising, direct-mail campaigns and media relations. Revamped all product literature, dealer marketing materials (posters, forms, point-of-sale brochures), corporate collateral, and multimedia materials during first year with the company. Also… Show more Executive-level position—directed all marketing activities for mobility vehicle manufacturer with $30 million in annual sales and a yearly marketing budget of $750,000. Made all strategic decisions relating to lead generation and analysis, print advertising, direct-mail campaigns and media relations. Revamped all product literature, dealer marketing materials (posters, forms, point-of-sale brochures), corporate collateral, and multimedia materials during first year with the company. Also redesigned the entire corporate website, including front- and back-end systems, product imagery and content. Managed marketing launch for the Sienna Rampvan, created in partnership with Toyota. Project included custom photography, extensive print and video materials, press releases, and online content. Managed both internal and external resources to make this the most impactful product launch in the company’s history. Coordinated all trade show activity (6-8 per year); implemented a training program for affiliated dealers. Show less



SYNRGO, Inc.

• Real Estate
• 1 - 100 Employee

• Marketing Communications Manager

  • Feb 2001 - Jul 2002

  Logan, UT • Anchored a four-person marketing team to launch this start-up, developing a complete collateral package, website, and supporting material. • Authored education pieces about the company and its niche industry, covering topics such as digital document standards, legislation, e-signatures and a specialized glossary. • Developed written and video case studies on key deployments, editing the material into polished pieces, exporting and compressing final clips for the web. • Crafted… Show more • Anchored a four-person marketing team to launch this start-up, developing a complete collateral package, website, and supporting material. • Authored education pieces about the company and its niche industry, covering topics such as digital document standards, legislation, e-signatures and a specialized glossary. • Developed written and video case studies on key deployments, editing the material into polished pieces, exporting and compressing final clips for the web. • Crafted interactive browser-based product demonstrations for use by the sales organization. Show less



Sorenson Vision

• Media Relations Manager

  • Sep 1999 - Feb 2001

  Logan, UT • Promoted products through press and video releases, case studies, white papers and feature articles. • Worked with the marketing team to execute trade shows and expos such as MacWorld, Comdex, TeleCon and Infocomm. Hosted the first live, “mobile” trade show webcast at MacWorld 2001, interviewing hundreds of vendors and attendees over 29 hours of webcasting, drawing over 150,000 online viewers. • Planned and conducted strategic press tours with technology journalists on both coasts. •… Show more • Promoted products through press and video releases, case studies, white papers and feature articles. • Worked with the marketing team to execute trade shows and expos such as MacWorld, Comdex, TeleCon and Infocomm. Hosted the first live, “mobile” trade show webcast at MacWorld 2001, interviewing hundreds of vendors and attendees over 29 hours of webcasting, drawing over 150,000 online viewers. • Planned and conducted strategic press tours with technology journalists on both coasts. • Monitored video conferencing in print and online, analyzing data to help guide PR and marketing efforts. Show less