David Aviles
Media Director at PACO Collective- Claim this Profile
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Topline Score
Bio
Credentials
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Trading Academy Certified - Professional
The Trade DeskMay, 2019- Nov, 2024 -
Trading Academy Certified – Connected TV
The Trade DeskMay, 2019- Nov, 2024 -
Trading Academy Certified – Practitioner
The Trade DeskMay, 2019- Nov, 2024 -
Trading Academy Certified – Specialist
The Trade DeskMay, 2019- Nov, 2024 -
Trading Academy Certified – Strategist
The Trade DeskMay, 2019- Nov, 2024 -
Google AdWords Certification - Display Advertising
-Mar, 2017- Nov, 2024 -
Google AdWords Certification - Search Advertising
-Mar, 2017- Nov, 2024
Experience
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PACO Collective
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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Oct 2022 - Present
Leading a team of media professionals. Collaborating across agency and client accounts to craft results driven media plans. Managing vendor relations. Optimizing Marketing Cloud Intelligence reporting. And the list goes on… Leading a team of media professionals. Collaborating across agency and client accounts to craft results driven media plans. Managing vendor relations. Optimizing Marketing Cloud Intelligence reporting. And the list goes on…
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Knowmad Digital Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Paid Media Director
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Apr 2022 - Nov 2022
As the Paid Media Director, I will be using my leadership skills to work, driving profitable growth of the paid media department. Designing high-performing, data-driven paid media strategies for clients to help them achieve their goals. Collaborating with creative, strategy and account leads on campaigns while also working closely with clients and vendors to develop and implement paid media campaigns across traditional and digital mediums. I will also be responsible for the identification of ad tech and media partners as well as negotiating and optimizing media campaigns. Work with online & traditional media from strategy to research to performance analysis and insight development. Use analytics to optimize campaigns with confidence and use data and insights to tell a compelling performance story. Show less
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Bureau Gravity
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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Jun 2019 - Apr 2022
Act as primary resource in liaising between clients and leadership to develop strategic direction for media plans and ensure team and agency vision remains demonstrable through completed work, thought leadership, and innovation. Maintain oversight for growth, retention, and satisfaction of cross-channel medial delivery. • Leveraged extensive experience, well-cultivated knowledge of client's business, and media acumen to drive innovative thinking and establishing challenging team goals and objectives. • Lead the agency pitch team to win new clients, achieve $520K+ in new agency revenue resulting in steady growth during the 2020 downturn. • Orchestrated strategic balance of solutions spanning social media, CRM content relationships, mobile opportunities, and data strategies to align with everchanging media landscape. • Led efforts to expand current client media spend by 175%; resulted in the addition of unrealized revenue for year over year growth. • Pioneered a new industry news platform in tandem with CEO to create new potential source of agency revenue poised to generate $1M. • Oversees activation of planned deliverables, ensuring all agency stakeholders are aligned with media strategy and are well versed with the knowledge of client's business needs, goals and projected outcomes. • Drove collaborative efforts with Group Account, Design, Web Development and Content Directors while serving as key leader recognized for empowering others to leverage emerging methodologies and best practices benefiting each clients' core goals. Show less
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MERGE
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United States
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Marketing Services
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500 - 600 Employee
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Programmatic Director
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Oct 2017 - May 2019
Held full accountability for building and directing programmatic discipline across agency network. Planned and executed training initiatives covering full agency multi-platform capabilities. • Cultivated and maintained in-depth understanding of best practices in managing programmatic campaigns at scale, including strong technical knowledge spanning programmatic landscape, including DSPs, DMPs, PMPs, ad exchanges, customer audience segmentation and modeling, and bid management. • Utilized data-driven thinking to leverage analytics to rest and learn new and optimized campaign strategies and methodologies. Works with analytics and research teams to apply learnings across campaigns and strategies. • Ascertained comprehensive understanding of client's business goals and objectives, and how media recommendations can best be suited to meet those needs. Writes and delivers strategies and POV's as well as overseas the translation of these strategies into the final agency recommendation / presentation. Show less
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Strategic Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Media Manager
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Dec 2015 - Oct 2017
Acted as Media Strategist, Manager, and Buyer for all facets of traditional and digital media spanning various global markets. Utilized AdRoll, Basis, AdForm, ReachLocal and Facebook DSP platforms to coordinate and maintain media accounts. • Propelled media negotiations across multiple markets to overachieve previously established media goals. • Planned and executed meticulous market research and competitor analyses to unearth trends and opportunities in strategic planning. Developed internal and external processes and cadence for streamlining timely workflow. • Established, cultivated, and maintained sustainable relationships with digital and traditional media vendors. Show less
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Marketing Performance Group
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United States
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Advertising Services
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1 - 100 Employee
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Media Buyer
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May 2014 - Dec 2015
Charged with oversight and direction of strategy, negotiation, implementation, traffic, and reconciliation of multi-market broadcast and print campaigns. Maintained oversight of media planning and budgetary governance. • Fostered sustainable relationships with TV, Radio, and Outdoor representatives ensure seamless execution of media negotiations across both local and national levels. • Demonstrable success spanning areas of media planning, strategy, and buying, integrated marketing, outdoor advertising, strata systems, SRDS, and MRI+. • Acted as Primary Account Manager and Media Buyer for Gila River Casinos, Opustone, Miami Grill across multiple markets. Show less
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University of Miami
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United States
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Higher Education
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700 & Above Employee
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Student, Advertising Account Manager with a minor in Marketing
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Aug 2012 - May 2014
Nation Student Advertising Competition - Account Executive Nation Student Advertising Competition - Account Executive
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Loyola University New Orleans
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United States
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Higher Education
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700 & Above Employee
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Student
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Jul 2010 - May 2012
AD Team, Student Records
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Student
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Jul 2010 - Jan 2012
Working on a Degree in Advertising
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Northrop Grumman
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Site Manager
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Jul 2008 - Jul 2010
Managed Northrop Grumman Site Operations in Mubarak AB, Kuwait
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Kennel Master
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Nov 2004 - Jul 2008
Operated the largest forward deployed kennel facility within Central Command, Coordinated flights and ground transportation for both military and civilian canine teams throughout the Iraqi Freedom, Horn of Africa zones of operation. Ensured explosive and patrol security within the state of Qatar.
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United States Air Force Security Forces
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United States
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Armed Forces
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700 & Above Employee
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Security Forces Military Working Handler/Trainer Supervisor
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Jun 1994 - Nov 2004
As a Security Forces Military Working Dog Handler/Trainer Supervisor, I was tasked to provide explosive/narcotic security for nation security assets and personnel. As a Trainer Supervisor, I was tasked to leverage my experience to ensure that all handlers and canine teams assigned met and exceeded all training requirements. As a Security Forces Military Working Dog Handler/Trainer Supervisor, I was tasked to provide explosive/narcotic security for nation security assets and personnel. As a Trainer Supervisor, I was tasked to leverage my experience to ensure that all handlers and canine teams assigned met and exceeded all training requirements.
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Education
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2012 - 2014
University of Miami
Bachelor of Science (B.S.), Advertising and Marketing -
2010 - 2012
Loyola University New Orleans
Advertising, Marketing
Community
