Digital Head Coach/Director of Digital Strategies

• Mar 2018 - Present

I teach courses as a head coach for the different diplomas offered, such as SEO / SEM, Inbound Marketing, Social Networks, Google Ads, and Digital Metrics, etc. Diplomas with Google and Hubspot Certification. I manage and coordinate the graphic design, sales, enrollment, and school services teams. I direct all client campaigns in different fields: financial, mass consumer products, social awareness campaigns, social events, food and beverages, real estate, among others. Notable… Show more I teach courses as a head coach for the different diplomas offered, such as SEO / SEM, Inbound Marketing, Social Networks, Google Ads, and Digital Metrics, etc. Diplomas with Google and Hubspot Certification. I manage and coordinate the graphic design, sales, enrollment, and school services teams. I direct all client campaigns in different fields: financial, mass consumer products, social awareness campaigns, social events, food and beverages, real estate, among others. Notable achievements o I managed to reduce the cost per click of our client campaigns by up to 50% o I structured the entire company's digital ecosystem within Hubspot and 15+ integrated tools, reducing operational expenses by up to 60% and advertising expenses by up to 200% o I increased the average ticket by 15% and repeat purchase by 17% through social Wi-Fi automation strategies for some clients with digital and physical presence, such as malls and restaurants. Show less I teach courses as a head coach for the different diplomas offered, such as SEO / SEM, Inbound Marketing, Social Networks, Google Ads, and Digital Metrics, etc. Diplomas with Google and Hubspot Certification. I manage and coordinate the graphic design, sales, enrollment, and school services teams. I direct all client campaigns in different fields: financial, mass consumer products, social awareness campaigns, social events, food and beverages, real estate, among others. Notable… Show more I teach courses as a head coach for the different diplomas offered, such as SEO / SEM, Inbound Marketing, Social Networks, Google Ads, and Digital Metrics, etc. Diplomas with Google and Hubspot Certification. I manage and coordinate the graphic design, sales, enrollment, and school services teams. I direct all client campaigns in different fields: financial, mass consumer products, social awareness campaigns, social events, food and beverages, real estate, among others. Notable achievements o I managed to reduce the cost per click of our client campaigns by up to 50% o I structured the entire company's digital ecosystem within Hubspot and 15+ integrated tools, reducing operational expenses by up to 60% and advertising expenses by up to 200% o I increased the average ticket by 15% and repeat purchase by 17% through social Wi-Fi automation strategies for some clients with digital and physical presence, such as malls and restaurants. Show less

Marketing Director

• Sep 2016 - Feb 2018

I managed all the company's digital marketing through different digital channels. I directed the implementation and migration of the website to the Hubspot platform. I managed and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site… Show more I managed all the company's digital marketing through different digital channels. I directed the implementation and migration of the website to the Hubspot platform. I managed and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site according to new web semiotics guidelines, drastically increasing conversions. Notable achievements: o In the second semester of 2016, I increased 158 thousand clicks, with 16 million fewer impressions. o I increased the number of qualified prospects by 65%.and the conversion rate of the website by 115%. o I reduced the cost per lead by 52%. o During my management, I tripled the number of franchises sold without increasing the marketing budget. Show less I managed all the company's digital marketing through different digital channels. I directed the implementation and migration of the website to the Hubspot platform. I managed and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site… Show more I managed all the company's digital marketing through different digital channels. I directed the implementation and migration of the website to the Hubspot platform. I managed and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site according to new web semiotics guidelines, drastically increasing conversions. Notable achievements: o In the second semester of 2016, I increased 158 thousand clicks, with 16 million fewer impressions. o I increased the number of qualified prospects by 65%.and the conversion rate of the website by 115%. o I reduced the cost per lead by 52%. o During my management, I tripled the number of franchises sold without increasing the marketing budget. Show less

Director of Digital Strategies

• Apr 2012 - Aug 2016

I directed all the company's digital marketing campaigns for various clients in different industries (specially from the automotive and real estate niches) I implemented and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site according to… Show more I directed all the company's digital marketing campaigns for various clients in different industries (specially from the automotive and real estate niches) I implemented and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site according to new web semiotics guidelines, drastically increasing conversions. Notable achievements: o I achieved a reduction of up to 60% in our clients' PPC investment. o I implemented the Inbound methodology for the entire company's sales process and several of its clients. o I developed the entire digital ecosystem through which we were able to launch Up-Selling & Cross-Selling campaigns. o I implemented a 360º marketing plan that included PPC, SEO, mailing and content marketing campaigns. Show less I directed all the company's digital marketing campaigns for various clients in different industries (specially from the automotive and real estate niches) I implemented and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site according to… Show more I directed all the company's digital marketing campaigns for various clients in different industries (specially from the automotive and real estate niches) I implemented and automated all workflows for attraction, conversion, closure, and delight of prospects. I implemented the entire predictive lead scoring and lead nurturing plan for the company. I implemented an attribution model to see the traceability from click to utility in each sale. I directed the restructuring of the site according to new web semiotics guidelines, drastically increasing conversions. Notable achievements: o I achieved a reduction of up to 60% in our clients' PPC investment. o I implemented the Inbound methodology for the entire company's sales process and several of its clients. o I developed the entire digital ecosystem through which we were able to launch Up-Selling & Cross-Selling campaigns. o I implemented a 360º marketing plan that included PPC, SEO, mailing and content marketing campaigns. Show less

Commercial and Operations Manager

• Jun 2009 - Mar 2012

I was responsible for establishing business relationships with the company's corporate clients: Mapfre, Zurich, and Qualitas. I oversaw the initial brand promotion on the internet through email marketing campaigns and various digital assets such as blogs, landing pages, squeeze pages, etc. I developed the operations manual and business plan. Notable achievements: o I doubled the regular customer portfolio in the first year. o I launched the company's first website. o I… Show more I was responsible for establishing business relationships with the company's corporate clients: Mapfre, Zurich, and Qualitas. I oversaw the initial brand promotion on the internet through email marketing campaigns and various digital assets such as blogs, landing pages, squeeze pages, etc. I developed the operations manual and business plan. Notable achievements: o I doubled the regular customer portfolio in the first year. o I launched the company's first website. o I generated a community of customers and prospects through a blog that gave presence to the brand on the internet and viralized it, and through which we increased the number of qualified prospects by 40%. o I established web analytics measurement dashboards and all traffic and click tracking activities. Show less I was responsible for establishing business relationships with the company's corporate clients: Mapfre, Zurich, and Qualitas. I oversaw the initial brand promotion on the internet through email marketing campaigns and various digital assets such as blogs, landing pages, squeeze pages, etc. I developed the operations manual and business plan. Notable achievements: o I doubled the regular customer portfolio in the first year. o I launched the company's first website. o I… Show more I was responsible for establishing business relationships with the company's corporate clients: Mapfre, Zurich, and Qualitas. I oversaw the initial brand promotion on the internet through email marketing campaigns and various digital assets such as blogs, landing pages, squeeze pages, etc. I developed the operations manual and business plan. Notable achievements: o I doubled the regular customer portfolio in the first year. o I launched the company's first website. o I generated a community of customers and prospects through a blog that gave presence to the brand on the internet and viralized it, and through which we increased the number of qualified prospects by 40%. o I established web analytics measurement dashboards and all traffic and click tracking activities. Show less

Commercial and Operations Manager

• Aug 2005 - Apr 2009

Developed the company's business plan and operations manuals. I managed the incorporation and start of operations of the company.I carried out the public relations for the acquisition of the company's entire portfolio of corporate clients and positioned it with the main insurance companies and brokers in the country such as Ike Asistencia, México Asistencia, Mondial Assitance, Telemedic, Blindajes Alemanes, Oesa, among others. Notable achievements: o In one year, I tripled the… Show more Developed the company's business plan and operations manuals. I managed the incorporation and start of operations of the company.I carried out the public relations for the acquisition of the company's entire portfolio of corporate clients and positioned it with the main insurance companies and brokers in the country such as Ike Asistencia, México Asistencia, Mondial Assitance, Telemedic, Blindajes Alemanes, Oesa, among others. Notable achievements: o In one year, I tripled the assistance services for individual customers through pay-per-click campaigns on Google, email marketing campaigns, and customer loyalty programs. o I implemented a 360 marketing plan that included SEO, mailing, content marketing, and automations. Show less Developed the company's business plan and operations manuals. I managed the incorporation and start of operations of the company.I carried out the public relations for the acquisition of the company's entire portfolio of corporate clients and positioned it with the main insurance companies and brokers in the country such as Ike Asistencia, México Asistencia, Mondial Assitance, Telemedic, Blindajes Alemanes, Oesa, among others. Notable achievements: o In one year, I tripled the… Show more Developed the company's business plan and operations manuals. I managed the incorporation and start of operations of the company.I carried out the public relations for the acquisition of the company's entire portfolio of corporate clients and positioned it with the main insurance companies and brokers in the country such as Ike Asistencia, México Asistencia, Mondial Assitance, Telemedic, Blindajes Alemanes, Oesa, among others. Notable achievements: o In one year, I tripled the assistance services for individual customers through pay-per-click campaigns on Google, email marketing campaigns, and customer loyalty programs. o I implemented a 360 marketing plan that included SEO, mailing, content marketing, and automations. Show less

Junior Business Consultant

• Jun 2002 - Jul 2005

Trainee. 1999-2002.

• May 1999 - Jun 2002