Product Manager

• Feb 2023 - Present

Social Media Manager

• Dec 2020 - Feb 2023

Social Media Manager

• Nov 2018 - Dec 2020

● Execute platform-specific content strategies across Facebook, Twitter, LinkedIn, and Instagram with focus on brand awareness, engagement, and corporate activism, yielding 418% growth in followers and 630% increase in per-post engagement ● Work with internal compliance department to develop corporate social media policy & corresponding procedures that are fully compliant with FFIEC/CCPA guidelines, as well as advise subsidiaries ● Directed & performed crisis management during COVID-19 related incidents, including SBA/PPP & stimulus check issues, with inbound customer service demand increase of over 15,000% over 45 days ● Launched organic & paid media campaigns focused on topical financial education to navigate COVID-related economic uncertainty, with social-driven website traffic placing Axos content in Google Discover feeds ● Provide comprehensive cross-channel reporting on top- and mid-funnel metrics including user engagement, clicks, conversions, executive summary of findings, and brand reputation ● Achieved Facebook CPC of $0.41 across all campaigns, nearly 75% under the platform’s stated average ● Facilitated 20th anniversary sweepstakes on Facebook & Twitter, including managing legal counsel, drawing, outreach, and user-generated content ● Increased organic post reach by 280% annually and have driven 200% MoM growth in web traffic for three consecutive quarters through post targeting and boosting ● Led the implementation of Salesforce’s Social Studio to empower customer service team to directly engage with customers via all social channels, reducing response time by 83%, customer loss by 14%, and company costs by >$75,000 ● Executed social listening strategy to optimize content creation and target prospective customers through pain point keyword monitoring and competitor monitoring, demonstrating 15% conversion rate Show less

Founder - Social Media Restaurant Influencer

• Feb 2017 - Nov 2020

Chewy Lewis and the Food is a Southern California influencer brand focused on helping San Diego County restaurants spread the word about their brands. Chewy Lewis began as a client-focused portfolio for restaurant real estate deals, often showcasing new restaurant openings & campaigns, and has grown into a popular name in the food blogging scene. Chewy Lewis and the Food has collaborated with the likes of: -Slater's 50/50 -The Habit -West Coast Tavern -TRUFF Hot Sauce David Armstrong - page 1 -San Diego Reader's Tacotopia Festival -Sweet Earth Foods -Raising Cane's -San Diego Mac & Cheese Festival -Mr Moto Pizza -Farmer Boys -and many more! Show less

Founder - Content Marketing & Sales Consultant

• Sep 2017 - Jan 2019

● Developed and implemented social media & content strategies for small businesses and sole proprietors ● Developed individual social media campaigns for brands, growing accounts by as much as 300% and engagement by 7%. ● Conceptualized and executed paid advertising campaigns through Facebook and Instagram ● Developed and implemented sales prospecting strategies for brands without existing documented sales process ● Developed and implemented social media & content strategies for small businesses and sole proprietors ● Developed individual social media campaigns for brands, growing accounts by as much as 300% and engagement by 7%. ● Conceptualized and executed paid advertising campaigns through Facebook and Instagram ● Developed and implemented sales prospecting strategies for brands without existing documented sales process

Licensed Real Estate Salesperson - Restaurant-Focused

• May 2016 - Sep 2017

● Daily prospecting through cold-calling, email, social media, direct mail, classified ads, and network events ● Drove pipeline worth $275,000 in deal volume in first 6 months ● Developed independently successful food blog as a lead generation tool & portfolio for restaurant prospects ● Engaged in site selection & lease negotiation for emerging restaurant brands in San Diego County ● Worked with landlords, investors, property managers & retail brokers to facilitate long term leases with successful restaurant tenants. ● Provided sales & valuation services for existing profitable restaurant businesses and assets ● Worked with buyers & sellers of investment property throughout prime coastal and urban street retail locations Show less

Digital Marketing Specialist @ The Zahn Innovation Platform Launchpad

• Sep 2015 - Dec 2015

The Launchpad is an incubator for students that aids the development of business plans and small business growth. Since 2012, the ZIP has been supporting San Diego State University innovators and aspiring entrepreneurs as they transform their ideas into companies. •Chief editing and curation of the ZIP newsletter & website content •Scheduled and hosted promotional classroom presentations for potential applicants •Created a custom social media & direct mail marketing plan to generate student interest •Curated targeted content to prospective student applicants on all marketing channels Show less