Experience

VisitWiltshire

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Chief Executive

  • Aug 2011 - Present

  Salisbury, United Kingdom



Great West Way

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Director

  • Oct 2016 - Present



Enterprise Wiltshire Board

• Director

  • Jan 2012 - Dec 2018

  Wiltshire Representing VisitWiltshire and the county's visitor economy on Wiltshire's strategic/delivery body for the Local Enterprise Partnership



Liverpool City Region Local Enterprise Partnership

• United Kingdom
• International Trade and Development
• 1 - 100 Employee

• Director of Visitor Economy

  • Mar 2010 - Aug 2011

  The Mersey Partnership is the Sub Regional Partnership (SRP) for Liverpool City Region. As a public and private sector Membership organisation it is a unique alliance representing more than 450 businesses. TMP Members represent tourism, manufacturing and trading companies; six local authorities; government agencies; universities; media organisations and professional agencies. In its role as the SRP, it also works to represent a broader coalition including the voluntary and community sector… Show more The Mersey Partnership is the Sub Regional Partnership (SRP) for Liverpool City Region. As a public and private sector Membership organisation it is a unique alliance representing more than 450 businesses. TMP Members represent tourism, manufacturing and trading companies; six local authorities; government agencies; universities; media organisations and professional agencies. In its role as the SRP, it also works to represent a broader coalition including the voluntary and community sector campaigning for the Liverpool City Region as a great place to live, work, invest and visit. TMP currently has three main areas of activity: • Visitor Economy – promoting Liverpool City Region’s tourism assets to grow the visitor economy • Economic Development – co-ordinating Liverpool City Region’s economic development activity • Investment – bring new business into Liverpool City Region and encouraging growth The purpose of my role as Director of Visitor Economy is to develop the Merseyside visitor economy by leading official Tourist Board activity across the key areas of Marketing, Sector Development, Convention Bureau and Commercial Tourism and to work with partners to build on the success of the City Region. Show less



Self Employed

• Tourism Management Consultant

  • Nov 2008 - Mar 2010

  Worked as a tourism management consultant for a number of clients, including inbound tour operators, the Abu Dhabi Tourism Authority and the Namibia Tourist Board



VisitBritain

• United Kingdom
• Travel Arrangements
• 200 - 300 Employee

• General Manager, Marketing Services & International Operations

  • Mar 2006 - Nov 2008

  - Reported directly to CEO for Global Operations, to Marketing Director for Marketing Services. - Managed department of 19 staff, £4m budget, with direct impact on £18m global budget. - Controlled all of VisitBritain’s marketing services and global operations including strategy delivery, marketing planning, Marketing Opportunities, target setting, measurement & evaluation and travel trade. - Managed VisitBritain’s and VisitEngland’s Research, Business Planning and Industry… Show more - Reported directly to CEO for Global Operations, to Marketing Director for Marketing Services. - Managed department of 19 staff, £4m budget, with direct impact on £18m global budget. - Controlled all of VisitBritain’s marketing services and global operations including strategy delivery, marketing planning, Marketing Opportunities, target setting, measurement & evaluation and travel trade. - Managed VisitBritain’s and VisitEngland’s Research, Business Planning and Industry Partnership functions. - European Travel Commission and North Wales Tourism Board member. Show less