Head of Communications

• Jan 2023 - Present

Communications, Advocacy & Campaigns Strategist

• Jun 2022 - May 2023

Successfully curated and facilitated the UNICEF Ground Up! Initiative's advocacy and campaigning training for 40 SRH and HIV advocacy networks across Africa. Provided technical assistance to youth networks across the region, in areas of; advocacy messaging, engagement strategy, media management, collaboration, and fund-raising. Responsible for monthly reporting of advocacy and communications technical support and training to the UNICEF ESARO program lead and Y+ Global team leader. Reviewed youth-led advocacy and social media resources currently available, and consulted with UNICEF and Y+ Global to better understand youth advocacy needs, and furthermore, create SRHR/HIV-specific advocacy training and technical assistance. Led the co-creation and development of the Ground Up! Advocacy HIV/SRHR resource in support of the UNICEFYouth Advocacy Guide. Show less

Communications Consultant

• Jun 2020 - Dec 2022

Provided support in leading the AUC Women, Gender & Youth Directorate's (AU WGYD) and AUC Youth Division's regional advocacy and communications public campaigns. Led expert media and communications teams in the content development and distribution on more than 70 programs across digital and physical spaces, ranging from high-level events, podcasts, media outreach, and training facilitation. Successfully supported the coordination and amplification of regional campaigns, including; '1 Million by 2021' (#1mx2021), '1 Million Next Level', and Women & Youth Financial & Economic Inclusion, contributing to the direct engagement of more than 8 million young Africans, and collaboration with regional economic entities, respectively. Successfully led the production, dissemination, and management of both online and offline, internal and external communication materials for the AU WGYD, including mainstreaming of the Maputo Protocol advocacy mission, amplification of the Women & Youth Financial & Economic Inclusion strategy. Responsible for reporting of advocacy and communications progress to the UNICEF Country Representative, and advised on strengthening of tactical plans to achieve communications and programmatic goals. Show less

Managing Director & Communications Strategist

• Mar 2018 - Jun 2020

Produced IEC communication materials for The Netherlands Development Organization (SNV) resulting in increased stakeholder salience on agricultural and smart water projects through mixed media, including film. Developed the Civic Rights in a Digital Age module of the Digital Transformation Training in collaboration with Hivos Southern Africa Office which saw +250 civil society organizations up-skilled in the development of digital advocacy and campaign strategies. Produced IEC communication materials for The Netherlands Development Organization (SNV) resulting in increased stakeholder salience on agricultural and smart water projects through mixed media, including film. Developed the Civic Rights in a Digital Age module of the Digital Transformation Training in collaboration with Hivos Southern Africa Office which saw +250 civil society organizations up-skilled in the development of digital advocacy and campaign strategies.

Campaigner (Kenya Office)

• Aug 2017 - Apr 2019

Successfully connected, convened and coordinated the advocacy and communication strategy for the nationwide JIACTIVATE Youth campaign, in conjunction with Children's Investment Fund Foundation (CIFF). Supported the coordination, assembly, and collaboration of a coalition of over 40 youth-serving groups, public influencers, and stakeholders across Kenya, resulting in the movement's influence and input into the Kenyan 2018 National Youth Policy. Led the development of public mobilization assets to induce dialogue, and influence policy, resulting in over 250mn online impressions, generating more than USD 2.5mn of earned media, the direct engagement of over 150,000 youth, and receiving the endorsement of six (6) political candidates in the 2017 election. Led the monitoring and partner acquisition consisting of strategic campaign allies seeking mutually beneficial objectives, resulting in the rapid growth of the movement. Show less

Head of Communications Strategy Department

• Jan 2016 - Jul 2017

Led the organization's strategic communications for multiple digital advertising campaigns, and provided research, creative insight, and quality control to services, advertising campaigns, and account management operations for the agency. Led expert communications and product design teams in the development of innovative campaign messaging, distribution, and scale. Developed brand equity, consumer insight, and audience engagement strategies for clients, including Samsung Mobile (2016 A-Series digital communication strategy), Youth Mobilization (later JIACTIVATE) campaign, and Chase Bank KE (consumer value segmentation) respectively. Show less

Marketing and Events Account Manager

• Nov 2014 - Nov 2015

Responsible for the consumer engagement and production of communication strategies for multiple blue-chip companies, including East African Breweries, Airtel Telecommunications, Bidco Cooking Oil, and Tiger Brands to name a few. Led marketing and event management for Capital FM's Koroga Festival, turning the event into one of Kenya's most recognized monthly concert series. Responsible for the consumer engagement and production of communication strategies for multiple blue-chip companies, including East African Breweries, Airtel Telecommunications, Bidco Cooking Oil, and Tiger Brands to name a few. Led marketing and event management for Capital FM's Koroga Festival, turning the event into one of Kenya's most recognized monthly concert series.

Co-Founder & Business Developer

• Feb 2012 - Dec 2014

Successfully coordinated the city-wide launch of South Africa's first university student mobile payments application, resulting in 23,000+ downloads in the first week on app stores. Conducted consumer needs assessment to inform the service mix, resulting in acquiring 48 stores, trading over ZAR 200,000 per month amongst 31,000+ active monthly users. Successfully coordinated the city-wide launch of South Africa's first university student mobile payments application, resulting in 23,000+ downloads in the first week on app stores. Conducted consumer needs assessment to inform the service mix, resulting in acquiring 48 stores, trading over ZAR 200,000 per month amongst 31,000+ active monthly users.

Project Manager (Infrasrtucture)

• Jan 2014 - Apr 2014

Project Manager

• Oct 2011 - Feb 2012

Marketing Strategic Writer (Cooler)

• Jun 2008 - Nov 2011

Successfully coordinated qualitative research to inform insights and trends on the youth demographic's consumer habits resulting in the publication of the South Africa Youth ConsumerTrendscapes Report, 2010. Lead strategic writer on Nokia Nigeria’s trends report on youth lifestyle and smartphone culture that informed their re-launch communications strategy. Coordinated in-depth ethnographic research (human-centered design) for Soweto TV to build salience of the Soweto market. Successfully coordinated qualitative research to inform insights and trends on the youth demographic's consumer habits resulting in the publication of the South Africa Youth ConsumerTrendscapes Report, 2010. Lead strategic writer on Nokia Nigeria’s trends report on youth lifestyle and smartphone culture that informed their re-launch communications strategy. Coordinated in-depth ethnographic research (human-centered design) for Soweto TV to build salience of the Soweto market.

Intern - Disruption on J. Crew workshop researcher

• Jan 2011 - Feb 2011

Resident Advisor

• Jan 2009 - Dec 2010

Student

• Jan 2010 - Nov 2010