Experience

DEC PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jun 2022 - Present

• Senior Communications Manager

  • Mar 2021 - Jun 2022



Nissan Motor Corporation

• Japan
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Manager Corporate Communications - Australia & New Zealand

  • Aug 2020 - Mar 2021

  - Delivered local strategies to release key models including Z Proto, Qashqai and JUKE derivatives - Curated internal communications campaigns to engage and inform Nissan Australia and New Zealand workforce through evolving COVID-19 pandemic - Developed launch strategy for new Nissan Navara and LEAF e+ in partnership with Product Planning and wider Marcomms function - Delivered local strategies to release key models including Z Proto, Qashqai and JUKE derivatives - Curated internal communications campaigns to engage and inform Nissan Australia and New Zealand workforce through evolving COVID-19 pandemic - Developed launch strategy for new Nissan Navara and LEAF e+ in partnership with Product Planning and wider Marcomms function



Aston Martin Lagonda Ltd

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product & Motorsport Press Officer

  • Jan 2016 - Jun 2020

  Product- Developed global PR strategies for products including Aston Martin Valkyrie, Rapide E, DBX, DBS Superleggera, Vantage and DB11 - Managed and supported the co-ordination and execution of global & regional media events- Worked closely with Take-To-Market, Product Planning and other Marketing Communications teams to develop effective and aligned campaign assets, including press materials, digital content, dealer communications and PR briefing documents for a wide variety of stakeholders - Created and delivered exclusive opportunities for key automotive titles to generate richer and more extensive editorial features- Maintained regular communication with regional teams to provide effective HQ support- Assisted digital marketing team to generate ideas and create content for Aston Martin’s global social media accounts - Created appropriate briefs and liaise with top automotive & lifestyle photographers- Budget planning- Support Aston Martin Red Bull Racing F1 activationMotorsport- Planned and delivered PR & online content strategy for Aston Martin Racing throughout 2016 and 2017 FIA World Endurance Championship seasons- Provided on-site PR support to race team and nine factory drivers- Partnership management and activation with key sponsors including TOTAL, HackettLondon and Dunlop- Managed budget for all Marketing Communications activity for Aston Martin Racing- Maximised PR and social media effect of 2016/2017 FIA WEC championship victoriesand 2017 24 Hours of Le Mans GTE Pro win, utilising both paid and organic campaigns- Created alternative “off-track” PR & social media campaigns to generate shareable newsstories and content, including Red Bull Soapbox and bespoke Aston Martin nationalwings – the latter leading to additional revenue opportunities- Crisis communications experience following a severe incident in the Pirelli WorldChallenge, working cohesively with another manufacturer's PR team to manage overall messaging

• Product Press Officer

  • Jul 2015 - Jan 2016

  - Assisted in co-ordination and execution of global & regional media events- Proactively identified key product issues and prepared necessary materials to briefmedia and internal stakeholders- Directed agency to deliver motorsport PR, defining messaging, prioritising resource andensuring additional support where necessary- Managed strategic requirements of the UK press fleet- Distributed product and motorsport-related press material and internal briefings- Supplied appropriate on-event briefs to top UK automotive/lifestyle photographers- Co-ordinated media activity at Aston Martin HQ - factory tours, photo/film shoots

• Brand Communications Executive

  • Aug 2012 - Jul 2015

  - Assist in co-ordination and execution of global & regional media events- Co-ordinate UK press fleet- Write and distribute press releases- Collate and create internal global coverage reports- PR strategy development- Establish, develop and maintain relationships with key journalists to Aston Martin- Create appropriate briefs and liaise with top UK automotive/lifestyle photographers- Technical specification document creation- Motorshow logistics planning and implementation with on-event support- Support media activity at Aston Martin HQ- Host and meet requirements of journalists on Aston Martin press launches/events- Support Motorsport Press Officer at key automotive meetings - e.g. Le Mans 24hrs, Nurburgring 24hrs



Vauxhall Motors Ltd

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product PR Assistant

  • Jul 2010 - Jul 2011

  - Managed and developed the Vauxhall Media Site - Press Releases, Media Galleries, Press Fleet information etc. - Looked after all PR photography and video related to new product. - Assisted on Vauxhall product PR events. - Collated all Vauxhall coverage from national, regional, online and specialist motoring/business publications. - Dealt with general enquiries. - Managed and developed the Vauxhall Media Site - Press Releases, Media Galleries, Press Fleet information etc. - Looked after all PR photography and video related to new product. - Assisted on Vauxhall product PR events. - Collated all Vauxhall coverage from national, regional, online and specialist motoring/business publications. - Dealt with general enquiries.



Aston University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Student Ambassador

  • Oct 2008 - May 2010

  - Hosted prospective students to the University on a variety of events. - Ran workshops for both students and schoolchildren. - Organised and lead presentations for visitors to Aston University. - Received the Student Ambassador Award for my work for the schools liaison team across my four years at university. - Hosted prospective students to the University on a variety of events. - Ran workshops for both students and schoolchildren. - Organised and lead presentations for visitors to Aston University. - Received the Student Ambassador Award for my work for the schools liaison team across my four years at university.