Experience

Stuntman PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Vice President

  • Feb 2019 - Present

  New York, New York



Cohn & Wolfe

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Vice President Media Relations

  • May 2006 - Dec 2018

  New York, NY Responsible for providing strategic and creative direction across all accounts in the consumer practice including: J.M. Smucker Co., Colgate, Alcon Dailies Total 1, Rock in Rio and 3M. Day to day activities include generating national and local media coverage, providing client counsel, mentoring junior staff, managing media relations across various accounts, and drafting of key messages, media alerts and pitches. Expertise in booking media tours for high profile celebrities including… Show more Responsible for providing strategic and creative direction across all accounts in the consumer practice including: J.M. Smucker Co., Colgate, Alcon Dailies Total 1, Rock in Rio and 3M. Day to day activities include generating national and local media coverage, providing client counsel, mentoring junior staff, managing media relations across various accounts, and drafting of key messages, media alerts and pitches. Expertise in booking media tours for high profile celebrities including Alison Sweeney, Kim Raver, Kristi Yamaguchi and Gavin DeGraw. This included booking national and local broadcast in addition to phone interviews with top-tier magazines, newspapers and websites. Additional responsibilities include assisting on new business plans – including the wins of Green & Black’s Organic Chocolate and Buick Regal Remix programs, creative and strategic input on new business plans, drafting of media pitches and strategy, planning and execution of media events/new product launches and mentoring of junior staff. Show less



Deutsch NY

• United States
• Advertising Services
• 300 - 400 Employee

• Account Supervisor

  • Apr 2005 - Jun 2005

  New York, NY Managed the 7UP beverage account. Responsibilities included client communication, management of junior staff, media relations, preparation of press materials and the strategic planning and execution of the Diet 7UP Free Ticket to Space Sweepstakes launch with Buzz Aldrin.



DEVRIES GLOBAL

• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Account Executive

  • Mar 2003 - Apr 2005

  New York, NY Managed the various E. & J. Gallo wine accounts including Bella Sera, Black Swan, Dancing Bull, Ecco Domani and McWilliam’s Wines. Responsibilities included client communication, management of junior staff, new business pitches, strategic planning of programs such as the Ecco Domani Fashion Foundation and sponsorship of events such as GLAAD Media Awards, the creation and management of budgets, creation of press materials and press kits, planning and execution of events, media tours and trips… Show more Managed the various E. & J. Gallo wine accounts including Bella Sera, Black Swan, Dancing Bull, Ecco Domani and McWilliam’s Wines. Responsibilities included client communication, management of junior staff, new business pitches, strategic planning of programs such as the Ecco Domani Fashion Foundation and sponsorship of events such as GLAAD Media Awards, the creation and management of budgets, creation of press materials and press kits, planning and execution of events, media tours and trips with winemakers and celebrity spokespeople such as Karen Duffy, Robert Verdi and Leon Hall. Show less



Nike Communications, Inc.

• United States
• Public Relations and Communications Services
• 300 - 400 Employee

• Account Executive

  • Apr 2001 - Feb 2003

  New York, NY Managed the Distilled Spirits Council of the United States (DISCUS) account. Responsibilities included client communication, daily media relations, drafting of press releases, preparation of monthly activity reports, planning of events, media tours and trips. Within a year, the media coverage for the Simple Pleasures campaign increased 100%. Managed the U.S. launch of the Jo Hansford hair care product line. Responsibilities included the creation of all media materials and press… Show more Managed the Distilled Spirits Council of the United States (DISCUS) account. Responsibilities included client communication, daily media relations, drafting of press releases, preparation of monthly activity reports, planning of events, media tours and trips. Within a year, the media coverage for the Simple Pleasures campaign increased 100%. Managed the U.S. launch of the Jo Hansford hair care product line. Responsibilities included the creation of all media materials and press mailer, coordination and execution of new product launch event for beauty directors at top publications and a three-city media tour with Jo Hansford securing local television and print media. Assisted with the Piper-Heidsieck beverage account. Responsibilities included attending Piper-sponsored media events such as “The Rainforest Benefit” and “Waiting For Guffman” film screenings to secure celebrity-gossip press. Assisted with the Vacheron Constantin luxury timepiece account. Responsibilities included securing celebrity-focused gossip press. Show less