David Rifkin
Global Vice President, Agencies at LiveRamp- Claim this Profile
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Bio
Shawn Lewis
Reporting into David at Kenshoo was a pleasure. He has the rare quality of wanting to see his employees advance and giving them opportunities to do so. He excels in motivating internal teams while managing client needs, market demand and product feedback. He quickly became integral to the product team's decision making in aggregating client demand and taking a critical lens on recommending where to invest resources for innovation. Exceptional business knowledge, managerial and people skills make David an easy recommendation.
Michael Bouteneff
David Rifkin helped Gerber Life grow its Paid Search program dramatically over the course of five plus years. David was always great to work with, helping us navigate the universe of evolving world of search engines, delivering solid strategic infrastructure to search plans, and enabling tactical excellence throughout execution. Great guy as well.
Shawn Lewis
Reporting into David at Kenshoo was a pleasure. He has the rare quality of wanting to see his employees advance and giving them opportunities to do so. He excels in motivating internal teams while managing client needs, market demand and product feedback. He quickly became integral to the product team's decision making in aggregating client demand and taking a critical lens on recommending where to invest resources for innovation. Exceptional business knowledge, managerial and people skills make David an easy recommendation.
Michael Bouteneff
David Rifkin helped Gerber Life grow its Paid Search program dramatically over the course of five plus years. David was always great to work with, helping us navigate the universe of evolving world of search engines, delivering solid strategic infrastructure to search plans, and enabling tactical excellence throughout execution. Great guy as well.
Shawn Lewis
Reporting into David at Kenshoo was a pleasure. He has the rare quality of wanting to see his employees advance and giving them opportunities to do so. He excels in motivating internal teams while managing client needs, market demand and product feedback. He quickly became integral to the product team's decision making in aggregating client demand and taking a critical lens on recommending where to invest resources for innovation. Exceptional business knowledge, managerial and people skills make David an easy recommendation.
Michael Bouteneff
David Rifkin helped Gerber Life grow its Paid Search program dramatically over the course of five plus years. David was always great to work with, helping us navigate the universe of evolving world of search engines, delivering solid strategic infrastructure to search plans, and enabling tactical excellence throughout execution. Great guy as well.
Shawn Lewis
Reporting into David at Kenshoo was a pleasure. He has the rare quality of wanting to see his employees advance and giving them opportunities to do so. He excels in motivating internal teams while managing client needs, market demand and product feedback. He quickly became integral to the product team's decision making in aggregating client demand and taking a critical lens on recommending where to invest resources for innovation. Exceptional business knowledge, managerial and people skills make David an easy recommendation.
Michael Bouteneff
David Rifkin helped Gerber Life grow its Paid Search program dramatically over the course of five plus years. David was always great to work with, helping us navigate the universe of evolving world of search engines, delivering solid strategic infrastructure to search plans, and enabling tactical excellence throughout execution. Great guy as well.
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Global Vice President, Agencies
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Feb 2022 - Present
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Vice President, Agencies
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Sep 2021 - Feb 2022
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Managing Director, Agencies
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Oct 2017 - Sep 2021
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Head of Strategic Growth, Customer Success
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Mar 2016 - Oct 2017
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Kenshoo
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Advertising Services
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1 - 100 Employee
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Senior Director Client Services
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Jan 2014 - Feb 2016
David leads the North American Agency Client Success org. Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Elite SEM, iCrossing, Havas Media, Horizon Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens and Zappos. Kenshoo has 27 international locations. Show less
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Digital Net Agency
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Advertising Services
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Vice President of Search
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Jun 2012 - Jan 2014
DNA is a leading performance-based search agency. We exist to fuel our clients‘ growth while delivering maximum accountability through our performance-based financial models and by leveraging the power of the search engines. Search is where we began over a decade ago. Our team has helped hundreds of advertisers manage some of the most complex search programs in the world while propelling their businesses to the top of the search engines. We are experts in the areas of search engine marketing, search engine optimization, affiliate marketing, social media, display advertising and email marketing. Show less
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Atrinsic
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Vice President of Search
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Apr 2011 - May 2012
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Director, Search Engine Marketing
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2008 - Apr 2011
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SendTraffic, a Division of Atrinsic
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United States
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Advertising Services
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1 - 100 Employee
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Director of Client Services
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Jul 2008 - Dec 2008
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Client Services Manager
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Sep 2007 - Jul 2008
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Senior Account Manager
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Sep 2006 - Sep 2006
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Account Manager
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Sep 2005 - Sep 2006
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Summer Intern
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2004 - 2005
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Steiner Sports
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United States
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Spectator Sports
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1 - 100 Employee
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Summer Intern
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2002 - 2003
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Education
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Indiana University Bloomington