Head of Cultural Institutions

• Nov 2020 - Present

As Head of Cultural Institutions within the Dronkers Group, I focus on improving and expanding our the activities. In this role I have successfully structured the department by by establishing clear brand guidelines, optimising communication lines and implementing clear reporting structures. This has led to more efficient processes, improving team cohesion and emotional safety in the workplace. As Head of Cultural Institutions within the Dronkers Group, I focus on improving and expanding our the activities. In this role I have successfully structured the department by by establishing clear brand guidelines, optimising communication lines and implementing clear reporting structures. This has led to more efficient processes, improving team cohesion and emotional safety in the workplace.

Freelance content creator and reviewer

• Jan 2019 - Present

A strong personal interest of mine is winter sports, sports equipment and technical gear as a whole. This hobby has led me to write a few articles for online platforms this year, something I greatly enjoyed and look forward to carry on doing! A strong personal interest of mine is winter sports, sports equipment and technical gear as a whole. This hobby has led me to write a few articles for online platforms this year, something I greatly enjoyed and look forward to carry on doing!

Guest Lecturer

• Nov 2016 - Present

Chief Communications Officer / Operational Manager

• Feb 2018 - Mar 2020

• Lead for overall strategic communications , including corporate storytelling and all commercial and philanthropic initiatives. • Responsible for establishing brand guidelines and ensuring brand compliance• Internal processes management. • Managing stakeholder expectations, media relations, and brand reputation. • Successfully conceptualized and implemented new product introduction and subsequent marketing campaign for 2019/2020. This campaign was the largest source of revenue in 2019.• Budgeting and overseeing the corporate sponsorship program and all corporate events. Show less

PR / Brand Ambassador

• Oct 2016 - Jan 2018

Responsible for all corporate outings including responding to media and sponsorship requests and organising all fairs and events attended by the company. Responsible for brand compliance and corporate storytelling.

Content Manager

• Jan 2012 - Oct 2016

In this function, I was responsible for the creation and optimisation of all editorial and promotional content used and communicated by the Dronkers B.V. brands. My core responsibilities included managing an international team of people and producing high quality, SEO savvy content for both off and online platforms. I have also successfully set up an international network of experts writers to build upon our brands' online authority. The success in our approach can be measured by the more than 8 millions yearly visitors to our specialised blog and the fact the company website maintains its rank in the top 3 Google search results for the company's main key words.Finally, I am also very involved in the strategic decision making process of the brands we manage, providing input and support which has led to the redefining of the corporate brand identity. Show less

Owner

• Dec 2009 - Dec 2012

Project based, I work on a freelance basis for different businesses, focusing on branding and communication. The focus is on helping brands spread their message via new communication methods in order to break through the limits of vertical communication and successfully reach their target audience. Project based, I work on a freelance basis for different businesses, focusing on branding and communication. The focus is on helping brands spread their message via new communication methods in order to break through the limits of vertical communication and successfully reach their target audience.

Manager

• Aug 2009 - Jan 2012

Responsibilities included the day to day running of the information centre, staff training, student lectures, professional seminars and interaction with visitors while developing the the foundation's international network. The Cannabis College Foundation is a non-profit information center based in the heart of Amsterdam. It strives to provide visitors from across the globe with correct, objective, and honest information regarding every aspect of the Cannabis Sativa L. plant. From its history, the reasons behind its actual prohibition and all its applications: recreational, medical, industrial, nutritional. Show less

International StoryTeller

• Sep 2007 - Mar 2009

Busy establishing an in-depth communication platform through ways of story telling for brands on an international level. Together with my team, we travel the world interviewing brands at CEO/CMO level to discover unique content with regards to their recent brand story. We rewrite this content with a high 'wow factor' in the design and a high 'stickiness' factor in the content. We communicate these stories to the opinion leaders on the market with the goal to enhance brand sympathy and create brand ambassadors through horizontal communication. Ultimately, this helps in reducing the gap between brand identitiy and brand perception. My role has an all-round focus whether it be contacting the brands in the first place through cold calling and referrals, interviewing the relevant spokesperson, project management, account management, the organisation of events and a European wide university roadshow. Show less

Due Diligence Analyst

• Jan 2007 - Sep 2007

GDDM Due Dilligence Analyst

• May 2006 - Dec 2006

Market Analyst

• 2005 - 2005