David Tieu
Senior Paid Search Specialist at Intentional- Claim this Profile
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Bio
Adam Sugihto
While I was COO at Intentional, David was the go-to guy for Paid Search strategy, implementation, analysis, trouble-shooting and reporting/dashboarding. He also started coming into his own as he grew his skills in complex Cross-Channel Data Attribution issues and problem solving. Super attention to detail with a growing appreciation and understanding of the bigger omni-channel digital marketing strategy.
Prasanna Hetti Arachchige
It has been a treat to have David working on Kleenheat campaigns in the background. Google Search is one of the most productive and significant channels in our digital marketing mix and has delivered excellent results. Then David took over the account and started bringing in new structures and data-driven techniques, making the previous result look ordinary. So, David managed to lift the ROAS by 54%, which is remarkable.No doubt David is a great asset.
Adam Sugihto
While I was COO at Intentional, David was the go-to guy for Paid Search strategy, implementation, analysis, trouble-shooting and reporting/dashboarding. He also started coming into his own as he grew his skills in complex Cross-Channel Data Attribution issues and problem solving. Super attention to detail with a growing appreciation and understanding of the bigger omni-channel digital marketing strategy.
Prasanna Hetti Arachchige
It has been a treat to have David working on Kleenheat campaigns in the background. Google Search is one of the most productive and significant channels in our digital marketing mix and has delivered excellent results. Then David took over the account and started bringing in new structures and data-driven techniques, making the previous result look ordinary. So, David managed to lift the ROAS by 54%, which is remarkable.No doubt David is a great asset.
Adam Sugihto
While I was COO at Intentional, David was the go-to guy for Paid Search strategy, implementation, analysis, trouble-shooting and reporting/dashboarding. He also started coming into his own as he grew his skills in complex Cross-Channel Data Attribution issues and problem solving. Super attention to detail with a growing appreciation and understanding of the bigger omni-channel digital marketing strategy.
Prasanna Hetti Arachchige
It has been a treat to have David working on Kleenheat campaigns in the background. Google Search is one of the most productive and significant channels in our digital marketing mix and has delivered excellent results. Then David took over the account and started bringing in new structures and data-driven techniques, making the previous result look ordinary. So, David managed to lift the ROAS by 54%, which is remarkable.No doubt David is a great asset.
Adam Sugihto
While I was COO at Intentional, David was the go-to guy for Paid Search strategy, implementation, analysis, trouble-shooting and reporting/dashboarding. He also started coming into his own as he grew his skills in complex Cross-Channel Data Attribution issues and problem solving. Super attention to detail with a growing appreciation and understanding of the bigger omni-channel digital marketing strategy.
Prasanna Hetti Arachchige
It has been a treat to have David working on Kleenheat campaigns in the background. Google Search is one of the most productive and significant channels in our digital marketing mix and has delivered excellent results. Then David took over the account and started bringing in new structures and data-driven techniques, making the previous result look ordinary. So, David managed to lift the ROAS by 54%, which is remarkable.No doubt David is a great asset.
Credentials
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Google Ads Display
GoogleMay, 2017- Nov, 2024 -
Google Ads Search
GoogleMay, 2017- Nov, 2024 -
Google Ads Shopping
GoogleMay, 2017- Nov, 2024 -
Google Ads Video
GoogleMay, 2017- Nov, 2024 -
Google Analytics
GoogleMay, 2017- Nov, 2024 -
Dale Carnegie Course
Dale CarnegieSep, 2007- Nov, 2024
Experience
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Intentional
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Paid Search Specialist
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Sep 2018 - Present
• Managed up to $500k/month Google Ads spends across lead-gen and e-commerce brands• In charge of managing large Tier 1/Enterprise clients, onboarding/scaling clients while staying profitable and overseeing Google Ads accounts• Created advanced strategies, performed audits, full funnel attribution analysis, conversion tracking, training• Increased performance and productivity by creating custom automated Google Data Studio reports and Google Sheets dashboards • Managed up to $500k/month Google Ads spends across lead-gen and e-commerce brands• In charge of managing large Tier 1/Enterprise clients, onboarding/scaling clients while staying profitable and overseeing Google Ads accounts• Created advanced strategies, performed audits, full funnel attribution analysis, conversion tracking, training• Increased performance and productivity by creating custom automated Google Data Studio reports and Google Sheets dashboards
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Self-Employed
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Advertising Services
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700 & Above Employee
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Paid Media Consultant
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Sep 2017 - Sep 2021
• Worked with small businesses offering Google Ads and Facebook Ads services • Worked with small businesses offering Google Ads and Facebook Ads services
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Purchasing Manager
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Jul 2016 - Mar 2017
• Saved company over $350k while maintaining quality though strategic purchasing, supplier negotiations, sourcing from manufacturers. and testing• Managed over 2000 cabinetry building materials SKU’s with an annually spend of over $2 million
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Marketing Manager
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Jan 2015 - Jun 2016
• Achieved over 450 leads, 400% ROI and over $1 million in sales through Google Ads• Increased website traffic by over 1500 visitors per month and customer daily walk-ins by 500%• Improved the sales conversion rates through the re-design of the website, creation of a 75 page catalog, various print materials, 30+ positive reviews and 1000+ professional product photos
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Safety Coordinator & IT Support
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Aug 2014 - Mar 2015
• Achieved 91% on the COR external audit for the next 3 years required to attain large project contracts• Boosted productivity by upgrading 30+ computer and the phone system
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Assistant Foreman & CNC Operator
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Apr 2013 - Jul 2014
• Supervised and trained a team of 10 workers. Improved productivity and quality through new SOPs
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Commercial Sales
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Aug 2010 - Oct 2012
• Generated the highest in store sales with over $500k/year and was the top 5 salesmen in the district • Generated the highest in store sales with over $500k/year and was the top 5 salesmen in the district
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Counter Sales
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Sep 2007 - Jan 2009
• Increased sales by quoting 100+ projects on decks, fences and garages • Increased sales by quoting 100+ projects on decks, fences and garages
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Education
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2007 - 2009
University of Calgary
Marketing
Community
