David Steffl
Data Analyst at Rotkäppchen-Mumm Sektkellereien GmbH- Claim this Profile
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Tschechisch Native or bilingual proficiency
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Deutsch Full professional proficiency
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Englisch Full professional proficiency
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Bio
Ric Stadelmann
I worked together with David at Fewo-direkt (part of the HomeAway family) in Frankfurt, Germany. He supported myself and the sales team by providing important information, detailed insights and potential analysis of the portfolios of our major customers. One of David’s strengths is his ability to filter, process and present an transparent pile of data so that I, as a salesman, immediately recognize which products can be sold to which customers. He provided an invaluable tool to our customers as well with his attention to detail. Our customers were continually satisfied with our products. David’s interpretation of the figures resulted in a large number of up-sell and cross-sell actions. These recommendations were entered into general marketing campaigns as well as in individual offers. Even at the end of the quarter, when the pressure and labor were high, one could rely on David. He presented us exactly the numbers and interpretations that enabled us to better advise our customers. This not only helped us to satisfy our customers even better, but also to reach and exceed our sales targets. David served as a perfect interface between huge data stocks and sales opportunities. He was truly an enrichment and valuable support for the sales department.
Nicolas Michaud
I have worked for over four years with David and I know him well. I could observe first hand his very good business acumen and analytical skills. To me, one of his strongest strengths is that he is both detail oriented and can see the big picture. Contronted to a new question, he will first develop a very detailed approach in a timely manner, then keep the essential in the final framework to provide recommendations and systematically build actionable data. Because of this, his work is very thorough with a solid outcome and guaranteed value. His personality is marked by his great interest for novelty, both on technologies and on fields of application. He is also always open and happy to receive feedbacks on how to improve his techniques. This made him a great asset for a fast moving company like ours because he would not only evolve with our business: he would help drive this evolution. He has also won a great credibility among his stakeholders thanks to his good communication and professional attitude.
Ric Stadelmann
I worked together with David at Fewo-direkt (part of the HomeAway family) in Frankfurt, Germany. He supported myself and the sales team by providing important information, detailed insights and potential analysis of the portfolios of our major customers. One of David’s strengths is his ability to filter, process and present an transparent pile of data so that I, as a salesman, immediately recognize which products can be sold to which customers. He provided an invaluable tool to our customers as well with his attention to detail. Our customers were continually satisfied with our products. David’s interpretation of the figures resulted in a large number of up-sell and cross-sell actions. These recommendations were entered into general marketing campaigns as well as in individual offers. Even at the end of the quarter, when the pressure and labor were high, one could rely on David. He presented us exactly the numbers and interpretations that enabled us to better advise our customers. This not only helped us to satisfy our customers even better, but also to reach and exceed our sales targets. David served as a perfect interface between huge data stocks and sales opportunities. He was truly an enrichment and valuable support for the sales department.
Nicolas Michaud
I have worked for over four years with David and I know him well. I could observe first hand his very good business acumen and analytical skills. To me, one of his strongest strengths is that he is both detail oriented and can see the big picture. Contronted to a new question, he will first develop a very detailed approach in a timely manner, then keep the essential in the final framework to provide recommendations and systematically build actionable data. Because of this, his work is very thorough with a solid outcome and guaranteed value. His personality is marked by his great interest for novelty, both on technologies and on fields of application. He is also always open and happy to receive feedbacks on how to improve his techniques. This made him a great asset for a fast moving company like ours because he would not only evolve with our business: he would help drive this evolution. He has also won a great credibility among his stakeholders thanks to his good communication and professional attitude.
Ric Stadelmann
I worked together with David at Fewo-direkt (part of the HomeAway family) in Frankfurt, Germany. He supported myself and the sales team by providing important information, detailed insights and potential analysis of the portfolios of our major customers. One of David’s strengths is his ability to filter, process and present an transparent pile of data so that I, as a salesman, immediately recognize which products can be sold to which customers. He provided an invaluable tool to our customers as well with his attention to detail. Our customers were continually satisfied with our products. David’s interpretation of the figures resulted in a large number of up-sell and cross-sell actions. These recommendations were entered into general marketing campaigns as well as in individual offers. Even at the end of the quarter, when the pressure and labor were high, one could rely on David. He presented us exactly the numbers and interpretations that enabled us to better advise our customers. This not only helped us to satisfy our customers even better, but also to reach and exceed our sales targets. David served as a perfect interface between huge data stocks and sales opportunities. He was truly an enrichment and valuable support for the sales department.
Nicolas Michaud
I have worked for over four years with David and I know him well. I could observe first hand his very good business acumen and analytical skills. To me, one of his strongest strengths is that he is both detail oriented and can see the big picture. Contronted to a new question, he will first develop a very detailed approach in a timely manner, then keep the essential in the final framework to provide recommendations and systematically build actionable data. Because of this, his work is very thorough with a solid outcome and guaranteed value. His personality is marked by his great interest for novelty, both on technologies and on fields of application. He is also always open and happy to receive feedbacks on how to improve his techniques. This made him a great asset for a fast moving company like ours because he would not only evolve with our business: he would help drive this evolution. He has also won a great credibility among his stakeholders thanks to his good communication and professional attitude.
Ric Stadelmann
I worked together with David at Fewo-direkt (part of the HomeAway family) in Frankfurt, Germany. He supported myself and the sales team by providing important information, detailed insights and potential analysis of the portfolios of our major customers. One of David’s strengths is his ability to filter, process and present an transparent pile of data so that I, as a salesman, immediately recognize which products can be sold to which customers. He provided an invaluable tool to our customers as well with his attention to detail. Our customers were continually satisfied with our products. David’s interpretation of the figures resulted in a large number of up-sell and cross-sell actions. These recommendations were entered into general marketing campaigns as well as in individual offers. Even at the end of the quarter, when the pressure and labor were high, one could rely on David. He presented us exactly the numbers and interpretations that enabled us to better advise our customers. This not only helped us to satisfy our customers even better, but also to reach and exceed our sales targets. David served as a perfect interface between huge data stocks and sales opportunities. He was truly an enrichment and valuable support for the sales department.
Nicolas Michaud
I have worked for over four years with David and I know him well. I could observe first hand his very good business acumen and analytical skills. To me, one of his strongest strengths is that he is both detail oriented and can see the big picture. Contronted to a new question, he will first develop a very detailed approach in a timely manner, then keep the essential in the final framework to provide recommendations and systematically build actionable data. Because of this, his work is very thorough with a solid outcome and guaranteed value. His personality is marked by his great interest for novelty, both on technologies and on fields of application. He is also always open and happy to receive feedbacks on how to improve his techniques. This made him a great asset for a fast moving company like ours because he would not only evolve with our business: he would help drive this evolution. He has also won a great credibility among his stakeholders thanks to his good communication and professional attitude.
Credentials
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Ziele erreichen wie ein Profi - mit OKRs (Google-Methode)
UdemyJan, 2020- Nov, 2024 -
Agile Scrum Course: Scrum Fundamentals
UdemyJun, 2019- Nov, 2024 -
Coaching in Everyday Life
IKEA GroupJun, 2018- Nov, 2024
Experience
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Rotkäppchen-Mumm
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Germany
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Food and Beverage Services
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100 - 200 Employee
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Data Analyst
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Apr 2021 - Present
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Lifesize
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United States
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Telecommunications
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100 - 200 Employee
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Sales Operations Manager EMEA
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Oct 2020 - Mar 2021
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IKEA
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Netherlands
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Retail
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700 & Above Employee
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Business Analytics Team Lead
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Feb 2018 - Sep 2020
As Analytics Team Lead I am responsible for data and business analytics domains to manifest data based decision making by supporting data democratization setup and providing actionable insights and advanced analysis. * I am responsible for development of the IKEA eCommerce analytics department - building, leading and developing the team in areas of data and analytics * I provide sustainable end-to-end view of all analytical processes, strategic road maps and regular workshops to ensure exchange with all relevant business unites * I structure and prioritize requirements according to their importance to the business and communicate clearly the agile development with focus on timely delivery * As team we serve as interface regarding all business intelligence processes, including requirements analysis, data integration, visualization and reporting also covering testing and training * We generate actionable insights and provide answers on relevant business questions on management level key tools: Qlik Sense, Oracle SQL Developer, ODI, GCP, GA, Python, MS Excel, VBA, MS Visio Show less
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Concardis GmbH jetzt Nexi
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Germany
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Financial Services
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100 - 200 Employee
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Manager Business Analytics
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Jul 2017 - Jan 2018
I am part of the Controlling department with focus on business analytics. * I generate actionable insights to consult sales, marketing and product management teams in customer profitability related questions * I provide customer behavior analysis using statistical methods and customer lifetime value models * I am responsible for the technical quality of the Business Warehouse and further optimization and development of the reporting landscape I am part of the Controlling department with focus on business analytics. * I generate actionable insights to consult sales, marketing and product management teams in customer profitability related questions * I provide customer behavior analysis using statistical methods and customer lifetime value models * I am responsible for the technical quality of the Business Warehouse and further optimization and development of the reporting landscape
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HomeAway
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United States
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Internet Publishing
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700 & Above Employee
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Business Intelligence Analyst, Sales and E-Commerce
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Nov 2016 - Jun 2017
As a key member of our Revenue Analytics team I support the senior sales leadership by gathering, analyzing and reporting sales related data to derive high value actionable insights for both our customer acquisition and retention activities.* I partner with our sales organization to create financial models, forecasts and strategy* My primary focus is on using data to develop new sales programs and initiatives that accelerate sales growth and improve close rates* I am also responsible for the ongoing optimization of our retention programs* I work closely with other teams to ensure alignment on key metrics, KPIs and insights that drive improvementkey tools: Tableau Desktop, Microsoft SQL Server, MS Excel, VBA, R, MS Visio Show less
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Global Business Analyst, Sales Operations
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Oct 2013 - Oct 2016
I work for the global sales organization of HomeAway in the sales analytics & optimization team:*responsible for reporting, analysis, and systems support activities that contribute to the success of sales teams; productivity, performance, improvements to sales programs and tools*synthesizing data to facilitate the business teams’ understanding and influence decision making*leveraging appropriate modeling tools to provide insights to sales planning activities*building strong working relationships with cross functional teams*responsible for interpreting corporate initiatives affecting sales teams and developing a local execution plan*driving and challenging business teams on their assumptions and requirements of how they will successfully leverage system and functionalitieskey tools: Tableau Desktop & Server, Microsoft SQL Server, Salesforce.com, MS Excel, VBA, MS Visio-> Designed and completed global online product portfolio report showing most important sales KPIs; discounts, refunds, sales metrics – count, amount, avg. price breakable by brand, department, sales agent-> Innovative approach in pushing our system and tools to reveal analytics to our stakeholders in several reports and dashboards Show less
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Campaign Analyst, Marketing and Sales
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Apr 2012 - Sep 2013
I work in close relationship with the sales and marketing teams of HomeAway Germany, Netherlands, Austria and Nordics and also with business intelligence, web analytics and sales operations:*providing analysis of sales and marketing campaigns as well as optimization ideas*supporting owner marketing team with ROI calculations of new sales and marketing activities*maintaining and automating existing reporting*defining new reports to optimize planning and controlling*providing ad hoc analysis and scenario planning for regional and marketing director*supporting the teams in process building and process optimization to offer the best support in interdivisional workflows marketing/sales, marketing/CS, marketing/finance, marketing/external partnerskey tools: Salesforce.com, MS Excel, VBA, MS Visio-> Developed meaningful dashboard within Salesforce to monitor activities of the internal sales team-> Increased ROI of external call center campaigns by improving the process and data selections-> Automated marketing and sales campaign monitoring-> Created sophisticated forecasting tool for management and for multiple brands-> Drove forward the final phase of one-year budget planning by analyzing all relevant business metrics, providing deep insights and scenario modeling Show less
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Intern SEM
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Oct 2010 - Mar 2012
SEM, PPC, SEO, Reporting*creating and maintaining of two AdWords accounts*performance improvement*key components ROI, CPI*implementing of keyword taxonomy analysiskey tools: Goodle Adwords, Google Editor, Kenshoo, MS Excel, VBA-> Created and built up two AdWords accounts focusing on driving demand for vacation rentals-> Increased the accounts` performance (CPC, CPI) by monitoring and analyzing the KPIs
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Education
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2010 - 2012
University of Applied Sciences in Frankfurt am Main, Germany
MBAE, Master of Business Administration and Engineering - Wirtschaftsingenieurwesen -
2007 - 2010
Czech Technical University in Prague, Faculty of Electrical Engineering
B.Sc., Electrical Engineering and Informatics - Cybernetics and Measurement
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