Principal

• Jul 2023 - Present

Principal Product Manager

• Apr 2020 - Jun 2023

Launched automated content recognition (ACR) capabilities for Fire TV. Charted roadmaps for expanding Fire TV’s ACR device footprint and monetizing ACR data via ad targeting and measurement products. Innovated new customer experiences for product ads on Amazon search results pages. Developed a new measurement framework to quantify each component’s specific contribution to the overall usefulness of the search page for customers. Also, launched CPG ads within the grocery shopping list app and wrote proposals for product ads for free samples, non-endemic categories, and 3P retail sites. Show less

Director of Product, Audiences

• Nov 2017 - Dec 2019

Led the product teams responsible for building TV audience and measurement advertising solutions that give data-driven marketers tools and insights to align their digital and traditional advertising strategies. Led the product teams responsible for building TV audience and measurement advertising solutions that give data-driven marketers tools and insights to align their digital and traditional advertising strategies.

Product Partnership Director

• May 2016 - Nov 2017

Defined and executed data provider partnerships strategy supporting portfolio of international audience insights and targeting products. Product managed services to onboard, model and distribute audience data. Produced business plan for product and content prediction service. Defined and executed data provider partnerships strategy supporting portfolio of international audience insights and targeting products. Product managed services to onboard, model and distribute audience data. Produced business plan for product and content prediction service.

Product Director - Targeting and Data Management

• Feb 2010 - Mar 2016

Led the strategy, roadmap and day-to-day development of technology to supply all data powering the global targeting and measurement capabilities of Yahoo’s native, display, video and search advertising platforms. Founded Yahoo's data management platform to centralize the acquisition and activation of Yahoo’s own data, data from 60+ partners and advertisers' customer data. Managed product team defining the portfolio of Yahoo’s targeting product portfolio: demographic, geographic, technographic, behavioral targeting; search, mail, and content retargeting; partner-based closed-loop targeting and measurement. Co-invented patent-pending custom segmentation scoring system. Initiated project to develop objective-based look-alike modeling. Drove quarterly planning and weekly prioritization processes. Oversaw the redevelopment, globalization and rebranding of Yahoo’s flagship behavioral targeting product generating 9-figure annual revenue world-wide. Prioritized and coordinated efforts of science, engineering, privacy and product marketing teams to deliver industry-leading interest and intent targeting capabilities. Show less

Director, Product Management

• Jun 2009 - Feb 2010

Defined the requirements of the company's data management and analytics platform, and managed integrations with targeting data providers, 3rd party ad servers and demand-side platforms. Defined the requirements of the company's data management and analytics platform, and managed integrations with targeting data providers, 3rd party ad servers and demand-side platforms.

Director, Product Management

• Sep 2005 - Dec 2008

Drove the advanced targeting capabilities of Traffic Marketplace from conception through launch. Owned the development of competitive analyses, data integration models, consumer privacy practices, and sales training and marketing materials. Delivered the business intelligence infrastructure supporting online revenue forecasts, profit analysis, and media spend optimization across various business units. Managed development of data warehouse and APIs powering web-based reporting interfaces for affiliate, display, promotional and lead generation networks. Show less

Director of Marketing

• Dec 2001 - Sep 2005

Oversaw business-to-business marketing activities including online advertising, web site, email, product, trade, category management and research. Managed team running online acquisition and retention programs through online advertising, email marketing, search marketing and direct marketing. Implemented end-to-end customer management platform by integrating email, CRM, and web analytics vendors with in-house systems. Oversaw business-to-business marketing activities including online advertising, web site, email, product, trade, category management and research. Managed team running online acquisition and retention programs through online advertising, email marketing, search marketing and direct marketing. Implemented end-to-end customer management platform by integrating email, CRM, and web analytics vendors with in-house systems.