Dave Martella

VP Operations at Axcelora - Making the Cold Call Obsolete
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US

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Credentials

  • Certified Toastmaster
    Toastmaster International
    Jan, 1984
    - Sep, 2024

Experience

    • VP Operations
      • Dec 2015 - Present

      Axcelora offers a shortcut around the typical road blocks and barriers to getting a personal appointment with the right retail chain store decision maker. Because we personally evaluate and book the appointment, you know all parties have been reviewed, vetted and the stage is set for a positive interaction. While we can’t guarantee a sale, we do guarantee to provide the best context and best opportunity to close. Our People Make the Difference • More than 40 retail executives • 1,000+ years retail experience • Thousands of high-quality relationships • 300,000+ retail doorways • Highest ethics

    • VP Sales, Americas
      • Apr 2012 - Sep 2015

      Global Videoconferencing Network (GVN), the world’s virtual airline is headquartered in Belgium and provides an end-to-end videoconferencing solution integrated into the travel industry channels. GVN manages the hardware, financing, service while fully supporting the commercial model and structure of the travel industry. The GVN business goals include deploying 20,000 end points by 2016, exponentially spread over the four deployment years. GVN is privately owned. Global Videoconferencing Network (GVN), the world’s virtual airline is headquartered in Belgium and provides an end-to-end videoconferencing solution integrated into the travel industry channels. GVN manages the hardware, financing, service while fully supporting the commercial model and structure of the travel industry. The GVN business goals include deploying 20,000 end points by 2016, exponentially spread over the four deployment years. GVN is privately owned.

    • Retail Operations and Strategy Director
      • Jan 2008 - Jul 2011

      The Emerging Technologies Group (ETG) in an internal venturing organization that focuses on bringing new product ideas from whiteboard concepts to the next $1 billion business units within Cisco. As one of the newest incubation business units in ETG, TelePresence Exchange Business Unit (TXBU) is responsible for creating & delivering the services ecosystem that surrounds the dynamic TelePresence product line. In essence, TXBU enables the vision of TelePresence services to everyone. I led the team building a global network of publicly available Public TelePresence locations. • Successfully opened world's first Public TelePresence facility. • Created partnership program for service providers and hospitality partners resulting in dramatic expansion of Public TelePresence network. • Opened 43 locations worldwide in less than 36 months.

    • United States
    • 1 - 100 Employee
    • VP Client Services
      • Mar 2004 - May 2006

      Provided executive sales leadership for Best Buy Wireless Program. Brought new vision and experience to drive increased sales, higher quality customer service, and increased operational compliance. Promoted to manage entire telecommunications vertical. • Grew telecommunications vertical by more than 20% over 12 months, significantly exceeding gross profit targets. • Successfully switched major Digital Imaging company from previous long-term supplier, increasing annual revenue by $12 million in first year. • Achieved accelerated launch of staffing program in more than 200 locations in less than 50 days.

    • VP Strategy & Owner
      • Jan 2001 - Mar 2004

      Strategic Consulting, including business plan & sales strategy development. We focus on the retail channel, and assist companies bringing unique and innovative products to market. Strategic Consulting, including business plan & sales strategy development. We focus on the retail channel, and assist companies bringing unique and innovative products to market.

    • United States
    • Blockchain Services
    • 700 & Above Employee
    • VP Strategic Development and Emerging Technologies
      • Oct 1981 - Jul 2001

      Focused on evaluating technology and services for potential upside opportunity and downside risk. Identified future imperatives, recognized needed partnerships, achieved C-Level buy-in, and brought those partnerships to fruition. • Personally negotiated multi-year strategic partnerships valued at more than $1 billion. • Created the first nationwide High-Speed Internet Service Provider product offered at retail. • Led core design team at Radio Shack that re-engineered retail storefront and merchandising plan, resulting in 12% sales increases over control group. • Chosen by CEO to represent RadioShack at Investor Conference in London.

    • Retail
    • 1 - 100 Employee
    • VP Retail Operations
      • Jan 1998 - Jul 1999

      Managed all aspects of store operations for 100 store chain of computer Superstores. • Based on previous success and proven industry knowledge, selected by Chairman of the Board to reinvigorate retail operation. • Led change management that resulted in cash flow neutral operations for the first time in company's history. • Successfully opened 10 new stores in less than one year, and significantly contributed to the design of new store layout. • Managed merchandising and marketing during sale of company to its largest competitor.

Education

  • San Francisco State University

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