Experience

Element-M

• United States
• Advertising Services
• 1 - 100 Employee

• CEO, Founder

  • Mar 2009 - Present

  Element-M engineers brands for entrepreneurial companies, working exclusively with founders and principals. Founders and principals are different. They drive hard, shoot straight and take risks. Not only the soul of the company, they are the engine too. We are experts in translating their unique drive and determination into brands that work as hard as they do. Element-M engineers brands for entrepreneurial companies, working exclusively with founders and principals. Founders and principals are different. They drive hard, shoot straight and take risks. Not only the soul of the company, they are the engine too. We are experts in translating their unique drive and determination into brands that work as hard as they do.



Fed-Hurt

• United States
• Medical Practices
• 1 - 100 Employee

• Head of Growth (fractional)

  • Aug 2023 - Present

  Fed-Hurt is a Nationwide Physical Therapy, Claims Management and Billing service that assists injured Federal workers and locates qualified Physicians and Therapists throughout the nation. Fed-Hurt has 34 locations throughout the US offering expert injury care and claims management for ALL injured Federal Employees. Fed-Hurt is a Nationwide Physical Therapy, Claims Management and Billing service that assists injured Federal workers and locates qualified Physicians and Therapists throughout the nation. Fed-Hurt has 34 locations throughout the US offering expert injury care and claims management for ALL injured Federal Employees.



Ice Butcher

• Food and Beverage Services
• 1 - 100 Employee

• Fractional CMO

  • May 2023 - Present

• Co-Founder/Interim General Manager

  • May 2021 - Apr 2023

  For more than 25 years, Ice Butcher has been producing world-class ice sculptures and premium hand butchered cocktail ice. Endorsed by master distillers, bar tenders and event experts everywhere, Ice Butcher creates ice sculptures for both big and little events, as well as the purest ice your drink deserves. Ice Butcher makes every occasion and every drink, better.



ContentBacon

• United States
• Business Content
• 1 - 100 Employee

• Co-founder

  • Jun 2014 - Present

  Subscription content marketing service; we make it easy for companies around the world to create, distribute and promote tasty custom content for their business. Subscription content marketing service; we make it easy for companies around the world to create, distribute and promote tasty custom content for their business.



Entrepreneurs'​ Organization

• Non-profit Organizations

• Member

  • Feb 2017 - Present

• Board Member

  • Jul 2017 - Jul 2020

  Board member for Entrepreneurs' Organization of South Florida as the Communication Chair.

• Member - Accelerator

  • Jan 2012 - Jan 2017



ChildNet, Inc.

• United States
• Individual and Family Services
• 200 - 300 Employee

• Board Member

  • Jun 2010 - Jul 2014

  Board Member Board Member



WrapMail, Inc.

• Chief Marketing Officer

  • Jan 2008 - Mar 2009

  Software start-up and designer of innovative email marketing software with multiple product lines focusing on a new paradigm of using ‘everyday’ emails as a new advertising medium. ROLE: Senior role in developing go-to-market strategy including the development of social media strategies, SEO, press relations and global partners (resellers). Served as senior member of executive team developing strategies for overall growth and brand positioning. Accounts: Verizon, Nortel… Show more Software start-up and designer of innovative email marketing software with multiple product lines focusing on a new paradigm of using ‘everyday’ emails as a new advertising medium. ROLE: Senior role in developing go-to-market strategy including the development of social media strategies, SEO, press relations and global partners (resellers). Served as senior member of executive team developing strategies for overall growth and brand positioning. Accounts: Verizon, Nortel, Toshiba, Broward College, Re/Max in addition to hundreds of customers representing thousands of users. • Identify and develop opportunities for new sales and growth • Developed video pitch garnering the #1 spot on TechCrunch and 15,000+ views on YouTube • Manage product development • Write and manage corporate blog increasing site visits and impressions • Communicate with press contacts • Manage all design resources Show less Software start-up and designer of innovative email marketing software with multiple product lines focusing on a new paradigm of using ‘everyday’ emails as a new advertising medium. ROLE: Senior role in developing go-to-market strategy including the development of social media strategies, SEO, press relations and global partners (resellers). Served as senior member of executive team developing strategies for overall growth and brand positioning. Accounts: Verizon, Nortel… Show more Software start-up and designer of innovative email marketing software with multiple product lines focusing on a new paradigm of using ‘everyday’ emails as a new advertising medium. ROLE: Senior role in developing go-to-market strategy including the development of social media strategies, SEO, press relations and global partners (resellers). Served as senior member of executive team developing strategies for overall growth and brand positioning. Accounts: Verizon, Nortel, Toshiba, Broward College, Re/Max in addition to hundreds of customers representing thousands of users. • Identify and develop opportunities for new sales and growth • Developed video pitch garnering the #1 spot on TechCrunch and 15,000+ views on YouTube • Manage product development • Write and manage corporate blog increasing site visits and impressions • Communicate with press contacts • Manage all design resources Show less



On the Ball Marketing

• United Kingdom
• Technology, Information and Internet

• Creative Director

  • Jan 2004 - Jan 2008

  Full-service marketing strategy & advertising agency specializing in creating ideas for its clients that lead to an “own-able” position. ROLE: Key role in developing and closing all new business. Served as managing and creative director focusing on developing solutions that address challenges facing clients varying in size and industry. Focus was directed towards growing brands and directly effecting sales. Tactics include sales programs, design, strategy, advertising and marketing… Show more Full-service marketing strategy & advertising agency specializing in creating ideas for its clients that lead to an “own-able” position. ROLE: Key role in developing and closing all new business. Served as managing and creative director focusing on developing solutions that address challenges facing clients varying in size and industry. Focus was directed towards growing brands and directly effecting sales. Tactics include sales programs, design, strategy, advertising and marketing partnerships. Accounts: Comcast, Humana, ForeFront Golf, HearUSA, Boca Java, US Imaging Solutions, Oasis Outsourcing, Stanford Financial, Photofile, Edify, VeriMed, Orzel Vodka • 3 year new account close rate of 70% • 3 year renewal rate of 80% • Demonstrated increased sales for clients • Created successful media strategies based on budget and audience • Developed marketing partnerships based on positioning strategy and sales goals • Led all creative strategies and design initiatives Show less Full-service marketing strategy & advertising agency specializing in creating ideas for its clients that lead to an “own-able” position. ROLE: Key role in developing and closing all new business. Served as managing and creative director focusing on developing solutions that address challenges facing clients varying in size and industry. Focus was directed towards growing brands and directly effecting sales. Tactics include sales programs, design, strategy, advertising and marketing… Show more Full-service marketing strategy & advertising agency specializing in creating ideas for its clients that lead to an “own-able” position. ROLE: Key role in developing and closing all new business. Served as managing and creative director focusing on developing solutions that address challenges facing clients varying in size and industry. Focus was directed towards growing brands and directly effecting sales. Tactics include sales programs, design, strategy, advertising and marketing partnerships. Accounts: Comcast, Humana, ForeFront Golf, HearUSA, Boca Java, US Imaging Solutions, Oasis Outsourcing, Stanford Financial, Photofile, Edify, VeriMed, Orzel Vodka • 3 year new account close rate of 70% • 3 year renewal rate of 80% • Demonstrated increased sales for clients • Created successful media strategies based on budget and audience • Developed marketing partnerships based on positioning strategy and sales goals • Led all creative strategies and design initiatives Show less



Widget Post Production

• United States
• Movies, Videos, and Sound

• Co-Founder

  • Feb 2001 - Jan 2004

  Creative services firm specializing in audio post production for television, feature films and audio restoration. ROLE: Primary focus was on using a start-up budget to create a meaningful brand in a niche market. Since establishing strategy, Widget has grown into the largest independently owned post studio in Los Angeles. Accounts: MGM, Sony, Disney, Showtime, New Line Cinema • Created brand identity & positioning • Created project budgets and managed P&L • Negotiated… Show more Creative services firm specializing in audio post production for television, feature films and audio restoration. ROLE: Primary focus was on using a start-up budget to create a meaningful brand in a niche market. Since establishing strategy, Widget has grown into the largest independently owned post studio in Los Angeles. Accounts: MGM, Sony, Disney, Showtime, New Line Cinema • Created brand identity & positioning • Created project budgets and managed P&L • Negotiated multi-million dollar contracts with studios • Supervised up to 18 employees Show less Creative services firm specializing in audio post production for television, feature films and audio restoration. ROLE: Primary focus was on using a start-up budget to create a meaningful brand in a niche market. Since establishing strategy, Widget has grown into the largest independently owned post studio in Los Angeles. Accounts: MGM, Sony, Disney, Showtime, New Line Cinema • Created brand identity & positioning • Created project budgets and managed P&L • Negotiated… Show more Creative services firm specializing in audio post production for television, feature films and audio restoration. ROLE: Primary focus was on using a start-up budget to create a meaningful brand in a niche market. Since establishing strategy, Widget has grown into the largest independently owned post studio in Los Angeles. Accounts: MGM, Sony, Disney, Showtime, New Line Cinema • Created brand identity & positioning • Created project budgets and managed P&L • Negotiated multi-million dollar contracts with studios • Supervised up to 18 employees Show less



Quisic

• E-learning

• Product Manager

  • Jan 2000 - Feb 2001

  E-learning company specializing in business education products delivered via the internet. ROLE: Worked with a cross functional team in developing market-ready products for online education. • Led projects from kick-off through to launch • Managed budgets between $50K and $1MM • Managed input of subject matter experts • Led production teams in delivery of media-rich products E-learning company specializing in business education products delivered via the internet. ROLE: Worked with a cross functional team in developing market-ready products for online education. • Led projects from kick-off through to launch • Managed budgets between $50K and $1MM • Managed input of subject matter experts • Led production teams in delivery of media-rich products



New Standard Post

• Operations Manager

  • Mar 1999 - Jan 2000

  Mid-sized visual effects and audio post-production facility serving feature film and television clients. ROLE: Managed staff and operations in delivery of feature films and episodic television projects. • Managed staff & studio resources • Delivered 22 episode series and 6 feature films • Developed new operational systems • Recovered lost revenue via work order audit Mid-sized visual effects and audio post-production facility serving feature film and television clients. ROLE: Managed staff and operations in delivery of feature films and episodic television projects. • Managed staff & studio resources • Delivered 22 episode series and 6 feature films • Developed new operational systems • Recovered lost revenue via work order audit



Liberty Media

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Project Leader

  • Apr 1997 - Mar 1999

  Audio post-production facility specializing in feature films and long format television. • Liaison between clients and senior management • Oversaw contracts • Managed studios & engineering staff • Developed new operational systems Audio post-production facility specializing in feature films and long format television. • Liaison between clients and senior management • Oversaw contracts • Managed studios & engineering staff • Developed new operational systems