Experience

LS Black Constructors

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Jul 2020 - Present

  St Paul, Minnesota, United States Lead the development and execution of marketing strategy, annual business plans, 'Partner-First' customer experience approach and brand positioning efforts for the company. Brand champion with real-life entrepreneurial experience that drives consistent messaging and understands how to listen and lead with empathy to uncover customer needs.



River City Stitch, LLC

• Founder

  • Apr 2007 - Jul 2020

  Prescott, WI and River Falls, WI River City Stitch provides professional embroidery, screen printing, promotional merchandise and design services. The business was established in 2007 and has experienced 10-15% growth annually. We now have two locations (Prescott, WI and River Falls, WI) to better serve customers in the east metro and western Wisconsin. All of our embroidery and screen printing is done in-house and we have a professional graphic designer on-staff. Our mission is to provide high quality screen printed and… Show more River City Stitch provides professional embroidery, screen printing, promotional merchandise and design services. The business was established in 2007 and has experienced 10-15% growth annually. We now have two locations (Prescott, WI and River Falls, WI) to better serve customers in the east metro and western Wisconsin. All of our embroidery and screen printing is done in-house and we have a professional graphic designer on-staff. Our mission is to provide high quality screen printed and embroidered decoration services, competitive prices, on-time delivery and a friendly shopping experience. Show less



Marvin Windows and Doors

• Israel
• Business Consulting and Services
• 1 - 100 Employee

• Product Manager

  • Feb 2015 - May 2018

  Eagan, MN As a Product Manager, I was responsible for the successful development and launch of Marvin and Integrity brand window and door products. I led and participated in cross-functional teams, represented the voice of the customer through the Stage-Gate product development process and used design thinking methodologies to ensure we met customer expectations and maximized sales. Additionally, I played a key role in managing the timely development and launch of marketing support collateral and product… Show more As a Product Manager, I was responsible for the successful development and launch of Marvin and Integrity brand window and door products. I led and participated in cross-functional teams, represented the voice of the customer through the Stage-Gate product development process and used design thinking methodologies to ensure we met customer expectations and maximized sales. Additionally, I played a key role in managing the timely development and launch of marketing support collateral and product training materials. After launch, I presented product training materials to internal and external customers and monitored sales against forecast for the executive leadership team. The example below is one of the home automation projects I worked on while I was at the company. Show less



Weiss Realty Ltd.

• United States
• Real Estate

• Agent / Hunting & Farm Land Specialist

  • Sep 2011 - Dec 2016

  Durand, WI As an agent for Weiss Realty, I was responsible for growing sales and brand recognition for my niche hunting and farm land market in western Wisconsin. I independently developed and deployed targeted marketing tactics to penetrate new markets/counties where Weiss Realty, LLC had little or no brand presence. I used an integrated marketing campaign approach that included television, radio, print, web, e-mail and trade show marketing. Weiss Realty was #1 in vacant land sales in west central… Show more As an agent for Weiss Realty, I was responsible for growing sales and brand recognition for my niche hunting and farm land market in western Wisconsin. I independently developed and deployed targeted marketing tactics to penetrate new markets/counties where Weiss Realty, LLC had little or no brand presence. I used an integrated marketing campaign approach that included television, radio, print, web, e-mail and trade show marketing. Weiss Realty was #1 in vacant land sales in west central Wisconsin. Show less



Smead Manufacturing

• United States
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Commercial Channel Manager

  • Oct 2007 - Sep 2011

  Hastings, MN Led all aspects of Smead’s business relationships with dealers, wholesalers and mass customers in the Commercial/Contract Channel. Acted as a liaison between sales and marketing departments internally and worked closely with channel partners to increase sales through product placement, SKU development, promotions and increased visibility (Smead product and Smead brand) in customer catalogs. I initiated multiple cost savings projects and led co-marketing campaigns with 3M/Post-it brand… Show more Led all aspects of Smead’s business relationships with dealers, wholesalers and mass customers in the Commercial/Contract Channel. Acted as a liaison between sales and marketing departments internally and worked closely with channel partners to increase sales through product placement, SKU development, promotions and increased visibility (Smead product and Smead brand) in customer catalogs. I initiated multiple cost savings projects and led co-marketing campaigns with 3M/Post-it brand, Bankers Box and others. And, I proactively worked to enhance processes, cut costs and revive under-performing SKU's. Show less



The Toro Company

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Associate Marketing Manager

  • May 2001 - Oct 2007

  Bloomington, MN Provided support and led all aspects of the marketing mix for various Toro consumer product lines (product, pricing, promotion, place/distribution and people). Experience included VOC research, new product development, brand management, agency relationships, public relations (Consumer Reports), product lifecycle management, market analysis, competitive analysis, product training, collateral development, strategic planning, cost reduction/design cost improvement and consumer/trade promotions. I… Show more Provided support and led all aspects of the marketing mix for various Toro consumer product lines (product, pricing, promotion, place/distribution and people). Experience included VOC research, new product development, brand management, agency relationships, public relations (Consumer Reports), product lifecycle management, market analysis, competitive analysis, product training, collateral development, strategic planning, cost reduction/design cost improvement and consumer/trade promotions. I also presented product category details to internal stakeholders and external channel partners (direct, two-step and mass channels). This was a classical marketing role where marketing provided the cross-functional leadership and was responsible for the P&L for each product category. Show less



Murray, Inc

• United States
• Medical Practices

• Territory Sales Representative

  • Nov 1999 - May 2001

  Franklin, TN I worked as a territory sales representative for Murray branded lawn and garden equipment in WI, MN, IA and the Dakota's. Our customers included regional home improvement stores, dealers, military bases and The Home Depot. I provided sales support, product training and acted as a liaison for customer support. I also created product knowledge guides and streamlined how Murray provided training materials to store employees.