Experience

Assumption University

• United States
• Higher Education
• 500 - 600 Employee

• Adjunct Professor

  • 2015 - Present

  Introduction to Marketing, Marketing Management, Marketing on the Internet, Social Media Marketing, Consumer Behavior, Business Research. Services Marketing.

• Visiting Assistant Professor of Marketing and Management

  • Sep 2009 - May 2015

  Taught undergraduate and graduate (MBA) courses full time in: Social Media Marketing, Marketing on the Internet, Consumer Behavior, Research Methods, Sales Management, Marketing Management.



Research Options Inc.

• Hanover, Massachusetts

• Retired

  • Aug 1993 - Oct 2018

  Market and strategic planning research and analysis firm focused on the healthcare industry. Qualitative opportunity assessments, due diligence assignments and messaging/positioning studies. Use focus groups, IDIs, diads, triads, executive interviews to uncover purchasing and buyer behavior dynamics. Facilitate company meetings to turn unproductive offsite time to successful, productive time away from the office. Market and strategic planning research and analysis firm focused on the healthcare industry. Qualitative opportunity assessments, due diligence assignments and messaging/positioning studies. Use focus groups, IDIs, diads, triads, executive interviews to uncover purchasing and buyer behavior dynamics. Facilitate company meetings to turn unproductive offsite time to successful, productive time away from the office.



Emerson College

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • 2002 - Dec 2012

  Research Methods, Consumer Behavior, Marketing Foundations, Understanding the Customer Research Methods, Consumer Behavior, Marketing Foundations, Understanding the Customer



Faneuil Inc

• United States
• Outsourcing/Offshoring
• 700 & Above Employee

• VP Marketing

  • Jun 1992 - Sep 1993

  VP Marketing for this consulting firm specializing in Customer Satisfaction research within the Automotive, Telecom, Financial and Healthcare market segments. Developed proposals/secured business clients, attended trade shows, made presentations at industry workshops/conventions. VP Marketing for this consulting firm specializing in Customer Satisfaction research within the Automotive, Telecom, Financial and Healthcare market segments. Developed proposals/secured business clients, attended trade shows, made presentations at industry workshops/conventions.



Acom Healthcare

• United States
• Advertising Services
• 1 - 100 Employee

• VP Strategic Services

  • 1988 - 1992



Kendall Healthcare

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Market Research

  • 1985 - 1988



Codman (div of Johnson and Johnson)

• Manager, Market Research

  • 1981 - 1985



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Sr. market & consumer research analyst

  • 1978 - 1981