Experience

Principles

• Canada
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Oct 2021 - Present

  Working exclusively with non-profit and charity clients, I develop comprehensive, winning strategies to achieve a variety of business objectives. On any given day, you might catch me doing any of the following: - Detailed audience research to identify target audience attributes via surveys, polling, assessing academic and sociological studies, and performing qualitative and quantitative analyses of databases and social media platforms - Working directly with clients to assess their business needs and identify unique opportunities to build strategies to fulfill those needs - Planning, developing and presenting comprehensive strategies with innovative and compelling tactics - Regular project management, including managing client expectations, ensuring my colleagues and other teams are on track with deliverables for projects and helping to plan and organize creative execution timelines and photo/video shoots - Digital marketing execution across all digital channels, from Meta/Instagram advertising to setting up detailed tracking infrastructures to evaluate campaign performance and make optimizations to maximize success Show less



Freelance

• London, Ontario, Canada

• Freelance Strategist

  • Nov 2019 - Present



Generation Squeeze

• Public Policy Offices
• 1 - 100 Employee

• Digital Strategy Lead

  • Jul 2019 - Sep 2021

  Revitalized, optimized, oversaw and executed the organization’s digital programme. -Led the establishment of a digital engagement framework, consisting of audience specific marketing funnels, communications strategies, campaign moments, measurement strategies and high performing tactics -Developed and executed strategies for a wide variety of advocacy and engagement campaigns -Efficiently grew organization’s following on social media, while running extremely efficient lead generation campaigns, acquiring new supporters at very low costs -Developed and executed digital engagement, lead generation, and fundraising campaigns from strategy and creative development through to deployment and optimization while in market -Developed concise, eye catching, engaging and informative content that unpacked complex social policy knowledge for laypersons -Managed all social media channels -Acted as the public facing representative for organization, answering email and phone inquiries Show less



Grassriots Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Jul 2017 - Jun 2019

  Work with a wide variety of non-profits and charities around the world to achieve strategic, organizational objectives. Perform many different tasks, including:-Develop and execute audience centric, multi-channel campaign strategies to achieve fundraising, mission fulfillment, lead generation, and engagement objectives-Execute organizational audits and develop short and long term roadmaps to improve communication and digital programs-Collect and analyze large and complex datasets to identify strategic opportunities -Collaborate with teammates across departments to develop innovative solutions specifically for the non-profit and charity sector Show less

• Account Manager

  • Sep 2016 - Jul 2017

  Manage a portfolio of accounts running digital advocacy and fundraising campaigns. -Work with a variety of non-profit, charity, and social enterprise organizations to help them achieve their fundraising and advocacy goals, serving their missions to produce positive social change-Liaise with many different teams including creative, strategy, design, and development to ensure each project's success



Maison Close 1888

• Toronto, Canada Area

• Bartender

  • Nov 2015 - Aug 2016



York University

• Canada
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Sep 2013 - Aug 2014

  Performed field research in databases across Ontario for extensive media and cultural research project. -Critically and independently sought unique and exciting data influencing the project into new research directions. -Meticulously organized my findings in a digital management system for easy access in future. -Took initiative to discover different avenues for accessing data including, including different archives. Performed field research in databases across Ontario for extensive media and cultural research project. -Critically and independently sought unique and exciting data influencing the project into new research directions. -Meticulously organized my findings in a digital management system for easy access in future. -Took initiative to discover different avenues for accessing data including, including different archives.



TalentEgg

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director - Digital Strategy & Social Media

  • Aug 2012 - Jul 2013

  Lead account management team to ensure successful campaigns-Oversaw client campaigns from strategy through to execution. -Liaised with various departments to ensure campaign success and provided reports to key stakeholders.-Approved all social media messaging, email marketing campaigns and reviewed analytics daily-Responsible for maintaining relationships with clients at all levels, from junior through to HR Directors. -Our client portfolio grew by over 100% during my tenure. Show less

• Account Manager - Digital Strategy & Social Media

  • Sep 2011 - Jul 2012

  Performed strategy development, brand management, social and campus recruiting for clients.-Developed and executed digital/social media campaigns for hundreds of clients, including many Fortune 500 companies from different industries and regions.-Maintained and managed employer branding, social recruiting, and campus recruitment communications for clients across the TalentEgg platform.-Ensured campaign success through consistent analysis of data and metrics; 98.7% of all clients renewed during my tenure.-Actively sought efficiencies for more effective marketing and process strategies. Show less