Experience

Mojo

• United States
• Software Development
• 1 - 100 Employee

• Creative Director, Copy

  • Jun 2021 - Present



Some Spider Studios (part of BDG)

• United States
• Entertainment Providers
• 1 - 100 Employee

• Head Writer, Charlotte at Some Spider Studios

  • Feb 2018 - Jun 2021



The Sandbox Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jun 2017 - Feb 2018

  Clients include American Express, the NBA, Four Seasons, NBC Sports, and more. Clients include American Express, the NBA, Four Seasons, NBC Sports, and more.



CommonBond.co

• United States
• Financial Services
• 1 - 100 Employee

• Senior Creative Copywriter

  • Jan 2016 - Jun 2017

  Lead copywriter for the SoHo-based financial technology startup, using digital and out-of-home campaigns to create a brand voice and identity in a crowded, competitive market. Created voice document and brand guidelines to establish brand personality, and ensure consistency across all internal and external assets. Lead copywriter for the SoHo-based financial technology startup, using digital and out-of-home campaigns to create a brand voice and identity in a crowded, competitive market. Created voice document and brand guidelines to establish brand personality, and ensure consistency across all internal and external assets.



Quidsi Inc., a subsidiary of Amazon

• United States
• Retail
• 1 - 100 Employee

• Editorial Manager

  • Dec 2011 - Dec 2015

  Create concepts, campaign ideas, themes, and editorial solutions, as the lead writer for best-in-class ecommerce websites—Diapers.com, Soap.com, and Casa.com. • Partner with design, marketing, and retail teams to produce sales-driving copy for banners, emails, digital campaigns, outdoor ads, direct mail, and more • Collaborate with retail team to meet business objectives and build customer engagement • Develop site-specific style guides, voice documents, and best practices • Ensure that assets feature clear and powerful messages • Maintain up-to-date knowledge of industry trends and terminology • Present, rationalize, and articulate copy ideas and decisions • Manage two junior-level copywriters



Comverge, Inc

• IT Services and IT Consulting
• 1 - 100 Employee

• Copywriter

  • Dec 2010 - Dec 2011

  Generated enrollments in energy demand-response programs throughout the country. Clients included Con Edison, Delmarva Power, PECO, Pepco, Rocky Mountain Power, SDG&E, and more. • Developed creative concepts independently and in group environments • Ensured editorial direction of all copy and concepts, meeting strategic guidelines • Presented concepts and copy work internally to creative team • Researched and wrote segmented direct mail pieces • Proofread and copyedited Generated enrollments in energy demand-response programs throughout the country. Clients included Con Edison, Delmarva Power, PECO, Pepco, Rocky Mountain Power, SDG&E, and more. • Developed creative concepts independently and in group environments • Ensured editorial direction of all copy and concepts, meeting strategic guidelines • Presented concepts and copy work internally to creative team • Researched and wrote segmented direct mail pieces • Proofread and copyedited



Brooklyn Cyclones

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Communications

  • Mar 2001 - Dec 2010

  Responsible for entirety of team’s communications and marketing efforts. Created and implemented major promotional efforts (“Baracklyn Cyclones,” “Bellies & Baseball,” “Jersey? Sure!”), garnering national publicity and driving sales. • Wrote all online content for official website, brooklyncyclones.com (+300K unique visitors/year) • Created Brooklyn Baseball Blog, providing humorous communication channel (+50K unique visitors) • Spearheaded social media efforts, achieving industry-best totals (+12K Facebook, +2K Twitter) • Wrote ad copy, marketing brochures, direct mail, team publications, etc. • Coordinated public relations campaigns, from strategy through execution • Liaison between press and players, arranging interviews, appearances and special events • Assisted New York Mets Media Relations staff with press conferences, photo ops, game notes, interviews, and feature writing. Assigned to ghostwrite for high-level front office members, published twice in The New York Times



Alfred A. Knopf, publisher

• Book and Periodical Publishing
• 1 - 100 Employee

• Publicity Assistant

  • Oct 1999 - Mar 2001

  Teamed with Senior Vice President, Director of Publicity & Promotions on campaigns to promote best-selling, award-winning authors, including Julia Child, Toni Morrison, Michael Crichton, Anne Rice, John Updike, Dr. Andrew Weil, and Michael Oondatje. • Worked with top-tier authors on national book tours, promoting recently-released titles • Led media blitz with pitch letters, Q&A’s and press kits, coordinating reviews and feature stories with key stops on tour • Assembled press kits, highlighting awards and media coverage • Arranged travel and accommodations for authors and publicists • Moderated book signings at New York stops on promotional tours • Monitored daily clippings