Experience

ARN (formerly Grant Broadcasters)

• Australia
• Advertising Services
• 100 - 200 Employee

• Program Director STAR 102.7 & 4CA

  • Feb 2017 - Present

  To train the programming and promotions teams how to initially think strategically, tactically, forward planning and strong execution in all areas of commercial radio broadcast content and research to create winning and lucrative radio and multi digital platform content. Having enjoyed past success with other teams in Jakarta through frequent visits, I am excited now to be a resident and work even more closely with everyone on a daily fulltime basis. To train the programming and promotions teams how to initially think strategically, tactically, forward planning and strong execution in all areas of commercial radio broadcast content and research to create winning and lucrative radio and multi digital platform content. Having enjoyed past success with other teams in Jakarta through frequent visits, I am excited now to be a resident and work even more closely with everyone on a daily fulltime basis.



Masima Radio Networks, Jakarta, Indonesia

• Greater Jakarta Area, Indonesia

• Group Programming & Promotions Director

  • Oct 2015 - Jan 2017



VMP Media Productions Brisbane

• Brisbane, Australia

• Campaign Assistant

  • Feb 2014 - Oct 2014

  VMP is a video production company which excels in Television commercial campaigns unique corporate video requests. I followed up and assisted in creating in writing campaigns, liaising with clients, and responsible for some voice over work for the production of such. VMP is a video production company which excels in Television commercial campaigns unique corporate video requests. I followed up and assisted in creating in writing campaigns, liaising with clients, and responsible for some voice over work for the production of such.



Kuala Lumpur, Malaysia

• Various Countries

• Freelance Consultant

  • Mar 2012 - Dec 2013

  Various feedback and critique to companies and individuals on a short to mid term basis reagrding media projects and broadcast content quality and execution. Troubleshooter! Various feedback and critique to companies and individuals on a short to mid term basis reagrding media projects and broadcast content quality and execution. Troubleshooter!



Astro

• Malaysia
• Entertainment Providers
• 700 & Above Employee

• Group Program Director

  • Jul 2004 - Aug 2011

  Overall Role To identify a lucrative group of available ‘listeners’ that may be interested in our advertising clients (current and prospective) goods and services. Once identified, we research a strong sample of the group and discover what they prefer to hear on their favourite radio station(s). From here we create the ‘radio format strategy’ based on their appeal. announcers, features, music selection, information etc… I then lead the teams in their individual capacities toward the common single format strategy, ensuring through training and critiquing that all their contributions are headed for the one common goal – strong radio ratings for revenue. Research Base I am well experienced in preparing and interpreting various forms of qualitative and quantitative research techniques, including electronic auditorium audience testing, focus group discussions, and on line product testing. I have work closely with Nielsen Media Research in Malaysia, Indonesia, and the Commercial Radio Malaysia (CRM) members to ensure accurate radio ratings reporting twice yearly. I have also conducted 6 years of research projects with local Malaysia companies ‘Research International’ (now TNS) and worked with ‘Media Edge’ and Australia's distinguished Extra Research. Marketing Base I oversaw and approved all marketing plans with the marketing manager, ensuring our key messages is clear, concise and will drive product sampling, using appropriate multi platform approaches. Promotional Base I oversee and approve all on ground promotional activity with the promotions manager, again, ensuring that location, visibility, and clarity of promotional message are strong. My Key Strength Teaching - I posses very strong interpersonal skills in imparting my knowledge to those keen to learn it. I believe our people are our business, not just the product we create. Without strong and motivated teams who feel they are achieving their own goals we will never reach ours



Southern Cross Austereo, Brisbane, Australia

• Brisbane

• Program Director - Triple M Brisbane

  • Jan 2000 - Jul 2004



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Program Director - Triple M Adelaide, Australia

  • Jan 1999 - Dec 1999

• Group Program Director Newcastle, NXFM & KOFM

  • Mar 1998 - Dec 1998

• Program Director Maroochydore, SEA FM

  • Jul 1997 - Aug 1998



ARN

• Australia
• Entertainment Providers
• 700 & Above Employee

• Afternoon Announcer Sydney, MIX 106.5

  • Apr 1994 - Jul 1997

  Stand in assistant music director when required

• Announcer/Assistant Music Director Sydney, WSFM

  • Sep 1993 - Apr 1994



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Morning Announcer SEA FM

  • Oct 1992 - Sep 1993