David Vergin

Director, Business Development in Media Services and Social Media Analytics at Infovision Social- Research, Social & Digital Experience
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Location
Greater Chicago Area, US

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Brad Ritter, APR

I have had the good fortune of working with Dave for 20+ years as our careers have taken us to different companies and through scores of projects. He is the rare sales executive who successfully balances the delicate role of advocating for his clients as well as his company. Dave is much more than a sales rep, he is a true business partner who builds trust and loyalty between his clients and his employer.

Matthew Wakely

Dave is a stellar, and strategically-focused, leader. His knowledge of media, communication and digital technology, combined with his analytical skill set, is incomparable.

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Credentials

  • Cybersecurity Awareness Training
    ESET North America
    Jan, 2021
    - Sep, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director, Business Development in Media Services and Social Media Analytics
      • Jul 2021 - Present

      Senior sales executive transforming Fortune 500 & agency clients with strategy and actionable intelligence across traditional and social media. Serving as lead account manager for various clients in Pharma, Healthcare, Technology, Banking, Finance, CPG, Media and Telecom. Specialist in market research, traditional and social media monitoring and measurement, digital and social media marketing, working across global teams. Senior sales executive transforming Fortune 500 & agency clients with strategy and actionable intelligence across traditional and social media. Serving as lead account manager for various clients in Pharma, Healthcare, Technology, Banking, Finance, CPG, Media and Telecom. Specialist in market research, traditional and social media monitoring and measurement, digital and social media marketing, working across global teams.

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Executive Director of Sales
      • Aug 2020 - Apr 2021

      Charged with developing and executing the company’s go-to-market sales plan for all enterprise-level IT solutions, including IaaS (infrastructure as a service), disaster recovery/business continuity mitigation, cloud DNS, cloud load balancing, WAF protection, BGP over GRE, multi-cloud networking, web application and API protection and network enhancement/protection/availability.* Created goals and methods for recruiting, training and development of a multi-directional team of direct and channel sales representatives, account managers and leadership.* Created sales engagement processes and strategic vision for developing direct sales and partner relationships. * Developed and administrated all facets of Salesforce, Pardot, Social Studio and Zoominfo, including sales enablement flows, social campaigns and call/email scripts.

    • Information Services
    • 1 - 100 Employee
    • Vice President of Sales & Business Development
      • Sep 2011 - Jul 2020

      I was recruited to this company to develop and launch their sales program, specializing in marketing media monitoring and SaaS (software as a service) solutions. I developed and implemented strategic sales plans to deliver these solutions to C-level executives and senior decision-makers at Fortune 1000 firms, PR/marketing agencies, law firms, hospital groups, data suppliers and resellers, and pharmaceutical/medical companies. In addition to traditional sales strategies, I represented the company at PRSA and other trade shows and industry events. My contributions have included:* Developing and implementing innovative solutions, including executive briefings, media analysis and KPI metrics.* Exceeding sales targets, generating 115-120% in annual growth while maintaining low attrition among hundreds of satisfied clients.* Targeting and negotiating agreements with key accounts, including the nation's largest private healthcare organization.* Decentralizing sales and production activities, streamlining the fulfillment of client deliverables.

    • Netherlands
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Director of Business Development/Regional Sales Manager
      • Dec 1997 - Aug 2011

      Award-winning member of the senior management team throughout the evolution of media monitoring services to include SaaS solutions, integrated media intelligence, PR measurement, social media monitoring, media analysis, broadcast monitoring, contextual keyword tracking, competitive ad intelligence, marketing insights, news TV/radio/ web/social/print clipping and related services throughout the midwest region (10 states). I specialized in solution selling to Fortune 1000 firms, PR/marketing agencies, political campaigns, TV production houses, data suppliers/resellers and hospital groups. This was a leadership position where I directed account services assistants/executives/representatives, team leaders and business development directors. I was also a member of a team that spearheaded digital product/service development and testing to develop service improvements and innovations for national rollout. My contributions included* Averaging 115-120% annual sales growth with the #1 ranked sales team based on annual revenue.* Growing personal production from $500,000 to $1 million; also increasing from 150 accounts to 850.* Leading new programs that combined existing services with $75,000 in additional first-year sales.* Negotiating contracts from $125,000 to $350,000, including major new product launches.* Improving sales team performance while training nationwide staff in SaaS and Boolean services.

Education

  • Roosevelt University
    Bachelor of Arts - BA, Theater
    -
  • College of Lake County
    Associate of Science - AS, Business Administration and Management, General
    -

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