Experience

Pico Group

• Hong Kong
• Events Services
• 400 - 500 Employee

• Vice President, Europe

  • Jul 2021 - Present

  Pico is a world leader in strategic brand activation, with offices in over 40 cities across all continents, and working with some of the biggest businesses and brands in the world. As Regional Vice President for Europe, I am responsible for the growth, management and profitability of our business across the entire region, aswell as for the success of our clients. Pico is a world leader in strategic brand activation, with offices in over 40 cities across all continents, and working with some of the biggest businesses and brands in the world. As Regional Vice President for Europe, I am responsible for the growth, management and profitability of our business across the entire region, aswell as for the success of our clients.



Self Employed

• Dublin, Ireland

• Consultant (CEO - Non-Exec Director - Advisory Partner - CMO/Marketing Director)

  • Sep 2020 - Jun 2021



Cogs & Marvel

• Ireland
• Advertising Services
• 1 - 100 Employee

• Group CEO

  • Sep 2016 - Aug 2020

  OVERVIEW Cogs & Marvel is a brand experience agency specialising in helping global clients and their brands to grow their businesses through engaging brand activity. With approx 80 people across offices in Dublin and San Francisco, as well as a wholly owned travel company in the group, Cogs & Marvel builds engagement between brands and their people - whether that’s clients, customers, partners, or employees - by delivering end-to-end experiences that are rooted in strategy and animated by creativity. RESPONSIBILITIES Stakeholder/shareholder management, including the co-founders. Creating a vision for the organisation and inspiring a growing team to live by that vision. Develop the company brand into a unique and compelling market proposition, both for clients and as an employer brand. Grow the organisation, in terms of value and goodwill. Lead all M&A activity, discussions and negotiations, both inbound and outbound. Organise the operations efficiently and professionalise systems and processes. Lead the development of the business strategy through sustainable growth. Identify market development and competency development opportunities. Lead the commercial development through strategic partnerships and client acquisition. Commercial management, including pricing and margin management. Provide inspiring people leadership and create the next generation of management to help deliver strategic growth. Operational leadership through creativity, innovation, functional excellence, collaboration and world-leading customer-centricity. Strategic client lead on the importance of the corporate brand and building it, internally and externally, to deliver profitability. Help clients to create a position at the vanguard of building brands through experiences. Working in partnership with clients to deliver on objectives and tangible returns. Governance, financial reporting and management information.



Ogilvy & Mather Dublin

• 6 Ely Place, Dublin

• Managing Director

  • Jan 2011 - Jun 2016

  OVERVIEW Ogilvy is a marketing communications company with 100 people and turnover of €20 million. My role was leading and managing the organisation, with full operational and commercial responsibility. I worked with clients in every industry and category, helping them to grow their brands and their businesses. RESPONSIBILITIES Setting the organisation’s vision, building a team to deliver it, and empowering and coaching staff to share and own that vision. Managed the merger with OgilvyOne to build a full-service business for clients. Develop and manage commercial model, across business units. Manage company profitability and day-to-day operations: delivered year-on-year revenue and profit growth. Developing and managing business strategy and objectives. Stakeholder and shareholder management – local and international. Managed acquisitions of two complementary businesses, including staff and clients. Budget and cost management. Staff and talent management, and managing structure for efficient operation – five function heads and four discipline heads across forty five people. Ensuring resources are deployed effectively to meet client needs and goals. Long term strategic brand building for clients, delivering against key metrics on major clients including Heineken Int’l, Lucozade, Ford, Cadbury, Kelloggs, Visa, Diageo, Bord na Mona, Ulster Bank. Client and campaign management across international markets. Company re-positionng, including creative reputation. Company growth through new business development and conversion. Managing relationships and opportunities across the international Network. Managing cross-group relationships via the Group Board.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Managing Director

  • May 2004 - Dec 2010

  RESPONSIBILITIES Organisational leadership, company strategy and commercial management. Manage company profitability (revenue, costs margin) and budget planning. Day-to-day company operations. Leading the integration and collaboration agenda across Group companies. Implemented structures and processes for effective management and growth. Led the agency to No. 1 in the market. Negotiated and managed major client acquisition and absorption of external agency to facilitate business transfer. Client portfolio risk management – reducing reliance on largest clients. Proposition and capability development, launching two business units within the Group. Led the agency to significant growth; clients, income and profit. Major cost and staff restructuring following downturn in 2009. Led and managed the agency into and through its merger with Ogilvy & Mather, the Group’s other agency. Strategic brand development on key clients including Galtee, Lucozade, Cadbury, Kerry Foods, Diageo, Kelloggs. Managing cross-group relationships via the Group Board.



Dimension Advertising

• 70 Upper Leeson St, Dublin

• Director

  • Jul 2000 - May 2004

  RESPONSIBILITIES Forecasting and managing company profitability. Budget, cost and profit management across all clients Operational and structure management. Staff and talent management, and capability building. Strategic Account Direction on key clients including Nokia, Diageo, Golden Vale, Irish Distillers, eircom, Dillon Bass, Rubex. New business development, including prospecting, lead generation, pitching and conversion. RESPONSIBILITIES Forecasting and managing company profitability. Budget, cost and profit management across all clients Operational and structure management. Staff and talent management, and capability building. Strategic Account Direction on key clients including Nokia, Diageo, Golden Vale, Irish Distillers, eircom, Dillon Bass, Rubex. New business development, including prospecting, lead generation, pitching and conversion.



Irish Life

• Ireland
• Insurance
• 700 & Above Employee

• Marketing Strategist

  • Aug 1999 - Jul 2000

  RESPONSIBILITIES Long-term marketing strategies for Corporate Business within Irish Life Group. Team integration between actuarial, legal, sales and marketing. New product/service development, from idea generation through to launch. Marketing campaign development and management for a range of products. Stakeholder and customer management and engagement. Sales channel support. RESPONSIBILITIES Long-term marketing strategies for Corporate Business within Irish Life Group. Team integration between actuarial, legal, sales and marketing. New product/service development, from idea generation through to launch. Marketing campaign development and management for a range of products. Stakeholder and customer management and engagement. Sales channel support.



Warner Music Group

• United States
• Musicians
• 700 & Above Employee

• Marketing Manager

  • Apr 1996 - Aug 1999

  RESPONSIBILITIES Producing strategic, integrated marketing plans for releases and for supply to the European Office. Planning, developing and implementing all advertising campaigns and strategies for products, including TV, radio, outdoor, press and other consumer and trade media. Planning and execution of all below-the–line activity, including development retail promotions, events and POS and merchandising. Briefing and liaison with the advertising agency on all campaigns. Coordination with the sales team and retail partners. Continuous management of all campaigns and marketing strategies post-release. Control of marketing budgets for all products.