Dave Sladack
President at BLD Marketing- Claim this Profile
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Bio
Emily DeShantz
I can genuinely say that Dave was the best manager I've ever had the pleasure of working with. He was a role model to me and provided the guidance needed to help me excel in my career. Dave's passion for his work is unparalleled, which really leaves an impression on those around him. Not only does Dave add to a positive work environment, but he takes an interest in continuously improving it. He has big ideas and sees them through. All in all, I have nothing but great things to say and encourage everyone to jump on the opportunity to work with him. Without Dave's guidance, I wouldn't be where I am today. Thanks, Dave!
W. Patrick McSweeney, APR, Fellow PRSA
Dave always sees the big picture and takes a holistic view of an account. He recognizes the power of bringing together difference disciplines to solve a marketing challenge - understanding the synergies public relations, online and social communities and media planning bring to a client's advertising. More than that, Dave is a team player who gives others the spotlight. He is a leader who builds consensus and leads by example.
Emily DeShantz
I can genuinely say that Dave was the best manager I've ever had the pleasure of working with. He was a role model to me and provided the guidance needed to help me excel in my career. Dave's passion for his work is unparalleled, which really leaves an impression on those around him. Not only does Dave add to a positive work environment, but he takes an interest in continuously improving it. He has big ideas and sees them through. All in all, I have nothing but great things to say and encourage everyone to jump on the opportunity to work with him. Without Dave's guidance, I wouldn't be where I am today. Thanks, Dave!
W. Patrick McSweeney, APR, Fellow PRSA
Dave always sees the big picture and takes a holistic view of an account. He recognizes the power of bringing together difference disciplines to solve a marketing challenge - understanding the synergies public relations, online and social communities and media planning bring to a client's advertising. More than that, Dave is a team player who gives others the spotlight. He is a leader who builds consensus and leads by example.
Emily DeShantz
I can genuinely say that Dave was the best manager I've ever had the pleasure of working with. He was a role model to me and provided the guidance needed to help me excel in my career. Dave's passion for his work is unparalleled, which really leaves an impression on those around him. Not only does Dave add to a positive work environment, but he takes an interest in continuously improving it. He has big ideas and sees them through. All in all, I have nothing but great things to say and encourage everyone to jump on the opportunity to work with him. Without Dave's guidance, I wouldn't be where I am today. Thanks, Dave!
W. Patrick McSweeney, APR, Fellow PRSA
Dave always sees the big picture and takes a holistic view of an account. He recognizes the power of bringing together difference disciplines to solve a marketing challenge - understanding the synergies public relations, online and social communities and media planning bring to a client's advertising. More than that, Dave is a team player who gives others the spotlight. He is a leader who builds consensus and leads by example.
Emily DeShantz
I can genuinely say that Dave was the best manager I've ever had the pleasure of working with. He was a role model to me and provided the guidance needed to help me excel in my career. Dave's passion for his work is unparalleled, which really leaves an impression on those around him. Not only does Dave add to a positive work environment, but he takes an interest in continuously improving it. He has big ideas and sees them through. All in all, I have nothing but great things to say and encourage everyone to jump on the opportunity to work with him. Without Dave's guidance, I wouldn't be where I am today. Thanks, Dave!
W. Patrick McSweeney, APR, Fellow PRSA
Dave always sees the big picture and takes a holistic view of an account. He recognizes the power of bringing together difference disciplines to solve a marketing challenge - understanding the synergies public relations, online and social communities and media planning bring to a client's advertising. More than that, Dave is a team player who gives others the spotlight. He is a leader who builds consensus and leads by example.
Credentials
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Certificate in Course Delivery Best Practices, Online Teaching
The Learning HouseOct, 2015- Oct, 2024 -
Google Analytics for Beginners
Google Analytics AcademyOct, 2019- Oct, 2024
Experience
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BLD Marketing
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United States
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Advertising Services
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1 - 100 Employee
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President
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Nov 2019 - Present
Partner and member of the leadership team.
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CMO, Director of Account Management
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Apr 2018 - Nov 2019
Partner and member of the senior management team. Responsible for providing solutions to clients' brand, business and digital challenges; as well as driving marketing efforts for the organization via branding, thought leadership, demand generation and strategic partnership initiatives.
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Point Park University
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United States
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Higher Education
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500 - 600 Employee
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Adjunct Professor, MBA Program
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Jan 2005 - Present
Part of both the general MBA and Sports, Arts and Entertainment programs. Teach a variety of courses including Applied Marketing, Advertising, Consumer Behavior and Organizational Behavior. Emphasis on emerging media and technology as a marketing solution. Part of both the general MBA and Sports, Arts and Entertainment programs. Teach a variety of courses including Applied Marketing, Advertising, Consumer Behavior and Organizational Behavior. Emphasis on emerging media and technology as a marketing solution.
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Brunner
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Advertising Services
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100 - 200 Employee
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Senior Vice President, Director of Sales & Marketing
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May 2017 - Apr 2018
Led overall agency new business and marketing efforts via demand creation, content development and development and implementation of a strategic marketing plan focused on lead generation and branding.
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Senior Vice President, Director of Channel Marketing & Home Enrichment Lead
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Sep 2014 - May 2017
Returned to assume new role leading Brunner's home and building products practice area. Acting as brand director leading new business development and digital content strategy/development related to the Home Enrichment practice. Successfully secured multiple relationships with leading brands and positioned agency as a thought leader in the category.
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Elliance
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United States
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Advertising Services
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1 - 100 Employee
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Vice President Business Development
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Apr 2014 - Sep 2014
Led new business development and strategy. Realized growth in higher education and healthcare segments during my short time on board. Developed strategic marketing plan and vision horizon to set future direction. Led new business development and strategy. Realized growth in higher education and healthcare segments during my short time on board. Developed strategic marketing plan and vision horizon to set future direction.
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Brunner
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Advertising Services
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100 - 200 Employee
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SVP, Director of Account Management, Pittsburgh
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Sep 2011 - Apr 2014
Promoted to senior vice president to manage and grow the account management discipline at the Brunner headquarters in Pittsburgh. Responsible for talent development and mentoring of 25+ account management professionals. • Managed C-level and senior client relations • Responsible for profitability and revenue forecasting/generation • Led agency team managing insurance brands Highmark, HM and United Concordia • Led agency team managing Cub Cadet, a national, multi-channel outdoor… Show more Promoted to senior vice president to manage and grow the account management discipline at the Brunner headquarters in Pittsburgh. Responsible for talent development and mentoring of 25+ account management professionals. • Managed C-level and senior client relations • Responsible for profitability and revenue forecasting/generation • Led agency team managing insurance brands Highmark, HM and United Concordia • Led agency team managing Cub Cadet, a national, multi-channel outdoor power equipment challenger brand – launched new products and grew market share • Led annual direct marketing owner loyalty program producing over substantial incremental revenue for Cub Cadet • Developed performance planning goals for account management discipline, as well as annual training programs • Emphasis on selling in digital and emerging media – Shazam, geo- and behavioral targeting, QR Codes • Represented the account management discipline in cross-functional leadership team • Actively involved with leading new business development efforts – new relationships with brands such as ALCOA, Nicorette/Nicoderm, Highmark, United Concordia led to significant new agency annual evenue • Developed new compensation models to best match client and agency goals • Set agency-wide strategic vision and goals while leading agency alignment team
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Vice President, Senior Group Account Director
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Apr 2010 - Sep 2011
Promoted to senior group account director assuming account management oversight role. Managed over 2/3 of agency’s billings/income including all GlaxoSmithKline global digital brands, Cub Cadet outdoor power equipment, Zippo Manufacturing and DeVry University. • Grew GlaxoSmithKline digital portfolio of global and U.S. revenue each year • Represented the agency in setting and managing revenue goals, developing pricing/compensation models and managing senior client… Show more Promoted to senior group account director assuming account management oversight role. Managed over 2/3 of agency’s billings/income including all GlaxoSmithKline global digital brands, Cub Cadet outdoor power equipment, Zippo Manufacturing and DeVry University. • Grew GlaxoSmithKline digital portfolio of global and U.S. revenue each year • Represented the agency in setting and managing revenue goals, developing pricing/compensation models and managing senior client relationships • Supervised team of key agency performers, each of whom has critical account management responsibilities with agency’s largest clients • Championed the development of the Progressive Greenhouse test-and-learn program to find new revenue streams and keep both the clients’ brands and agency relevant
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Vice President, Group Account Strategy Director
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Jan 2008 - Apr 2010
Promoted to group account strategy director, providing strategic leadership on national brands Cub Cadet and Zippo. • Acted in a business consultant role as Zippo Manufacturing’s global marketing director, leading new product development to diversify brand portfolio, and launching new product lines for outdoor products, writing instruments and candle lighters o Grew Zippo’s online dollar volume during planned promotional periods o Developed national channel relationships between… Show more Promoted to group account strategy director, providing strategic leadership on national brands Cub Cadet and Zippo. • Acted in a business consultant role as Zippo Manufacturing’s global marketing director, leading new product development to diversify brand portfolio, and launching new product lines for outdoor products, writing instruments and candle lighters o Grew Zippo’s online dollar volume during planned promotional periods o Developed national channel relationships between Zippo and The Limited Brands’ Bath & Body Works with distribution in over 1,000 stores • Established and launched direct marketing strategy for Cub Cadet focusing on activating owner database, directly resulting in significant sales annually • Developed annual and multi-year marketing plans, long-term brand visions and multi-channel marketing strategies • Provided counsel on brand strategy, product messaging, sales channel development and e-commerce • Developed and managed ROI models/dashboards for Cub Cadet and Zippo to monitor and evaluate marketing activities • Part of the Brunner Strategy team meeting regularly to share ideas and develop content for overall agency training
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Vice President, Account Management
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Sep 2006 - Jan 2008
Managed the multi-million dollar Cub Cadet outdoor power equipment advertising account. • Developed Multiple millions of dollars in revenue and managed a national dealer group advertising program for Cub Cadet, including dealer solicitation and program management • Managed the brand development initiatives for all Cub Cadet marketing channels consisting of the independent dealer network, Home Depot and Tractor Supply Company • Provided strategic planning and overall account… Show more Managed the multi-million dollar Cub Cadet outdoor power equipment advertising account. • Developed Multiple millions of dollars in revenue and managed a national dealer group advertising program for Cub Cadet, including dealer solicitation and program management • Managed the brand development initiatives for all Cub Cadet marketing channels consisting of the independent dealer network, Home Depot and Tractor Supply Company • Provided strategic planning and overall account management for Zippo Manufacturing
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Robert Morris University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor, Marketing - MBA Program
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Jan 1999 - Apr 2008
Instructed several classes for both the MBA and undergraduate business programs, including marketing management, consumer behavior, advertising, strategic marketing and marketing research. Member of the Marketing Advisory Board. Instructed several classes for both the MBA and undergraduate business programs, including marketing management, consumer behavior, advertising, strategic marketing and marketing research. Member of the Marketing Advisory Board.
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St. John
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United States
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Advertising Services
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1 - 100 Employee
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Management Supervisor
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Mar 2000 - Sep 2006
Managed the Pittsburgh office of St. John & Partners with the priority of leading the Pittsburgh Neighborhood Ford Stores, a co-op of 120 Ford Dealers with annual advertising budgets between $8-$12MM. Developed integrated marketing plans and negotiated sponsorships for major sports teams and events - Pittsburgh Steelers, Pittsburgh Penguins, Race For the Cure, Pittsburgh Vintage Grand Prix and music venues. Strong emphasis on dealer and manufacturer relationships and strategic… Show more Managed the Pittsburgh office of St. John & Partners with the priority of leading the Pittsburgh Neighborhood Ford Stores, a co-op of 120 Ford Dealers with annual advertising budgets between $8-$12MM. Developed integrated marketing plans and negotiated sponsorships for major sports teams and events - Pittsburgh Steelers, Pittsburgh Penguins, Race For the Cure, Pittsburgh Vintage Grand Prix and music venues. Strong emphasis on dealer and manufacturer relationships and strategic consultation, pricing and incentive strategies and seasonal planning. Heavy use of television, radio, print, direct to build traffic and increase sales. Show less Managed the Pittsburgh office of St. John & Partners with the priority of leading the Pittsburgh Neighborhood Ford Stores, a co-op of 120 Ford Dealers with annual advertising budgets between $8-$12MM. Developed integrated marketing plans and negotiated sponsorships for major sports teams and events - Pittsburgh Steelers, Pittsburgh Penguins, Race For the Cure, Pittsburgh Vintage Grand Prix and music venues. Strong emphasis on dealer and manufacturer relationships and strategic… Show more Managed the Pittsburgh office of St. John & Partners with the priority of leading the Pittsburgh Neighborhood Ford Stores, a co-op of 120 Ford Dealers with annual advertising budgets between $8-$12MM. Developed integrated marketing plans and negotiated sponsorships for major sports teams and events - Pittsburgh Steelers, Pittsburgh Penguins, Race For the Cure, Pittsburgh Vintage Grand Prix and music venues. Strong emphasis on dealer and manufacturer relationships and strategic consultation, pricing and incentive strategies and seasonal planning. Heavy use of television, radio, print, direct to build traffic and increase sales. Show less
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BLD Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Account Executive, Director of New Business
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Jun 1998 - Mar 2000
Strong focus on B2B and channel marketing. Managed agency's largest accounts - CENTRIA, Fisher Scientific - and developed several new and profitable relationships. Strong focus on B2B and channel marketing. Managed agency's largest accounts - CENTRIA, Fisher Scientific - and developed several new and profitable relationships.
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St. George Group
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Greater Pittsburgh Area
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Account Executive
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Feb 1993 - Jan 1998
Successfully launched challenger brand, the Pittsburgh Tribune-Review with integrated marketing effort and realized considerable gains against market leader. Gained experience in healthcare/hospital marketing, building construction with 84 Lumber, professional services, B2B and B2C clients. Began career as a media planer/buyer developing strong foundation and education in optimizing dollars to reach and impact consumers and B2B targets. Successfully launched challenger brand, the Pittsburgh Tribune-Review with integrated marketing effort and realized considerable gains against market leader. Gained experience in healthcare/hospital marketing, building construction with 84 Lumber, professional services, B2B and B2C clients. Began career as a media planer/buyer developing strong foundation and education in optimizing dollars to reach and impact consumers and B2B targets.
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Education
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Gannon University
B.S. Business Administration, Marketing -
Robert Morris University
M.B.A., Business Administration
Community
