Experience

Verde Brand Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Agency Director / Senior Account Executive

  • 2009 - Present

  Brand communications, public relations and integrated marketing - outdoor sports, active lifestyle, adventure travel. • Establish and direct client strategy for public relations, integrated communications and paid media. • Lead multiple account teams charged with delivery of goal- and sales-focused results, including annual planning and ROI-led reporting. • Experience across many different aspects of communications, including branding, public- and media-relations, all aspects of content development, social and digital media, advertising, crisis communications and events. • Possess extensive network of media relationships with national and regional print, online and broadcast journalists. • Agency experience in team management and business development. • Direct brand experience includes Outdoor Research, SCARPA footwear, W.L. Gore & Associates, Petzl, Gregory packs, G3 ski gear and others. Many clients I work with have been with the agency for five to 10-plus years.



Base Camp Communications

• Senior Account Manager / Account Manager

  • 2003 - 2009

  • Directed and managed cilient public-relations and communications strategy, including message development and brand positioning. • Oversaw all media-relations efforts, including targeting appropriate trade, endemic and lifestyle media, managing contact lists, creating press kits, press releases and other media material, directing media tours and handling press inquiries. • Clients included outdoor and outdoor lifestyle brands and travel and tourism properties. • Directed and managed cilient public-relations and communications strategy, including message development and brand positioning. • Oversaw all media-relations efforts, including targeting appropriate trade, endemic and lifestyle media, managing contact lists, creating press kits, press releases and other media material, directing media tours and handling press inquiries. • Clients included outdoor and outdoor lifestyle brands and travel and tourism properties.



Self-Employed

• Freelance writer

  • 2002 - 2003

  • Wrote and edited copy for a variety of commercial clients and businesses, including projects for public relations, marketing collateral, advertising, fundraising and web. • Freelance editorial work, including projects for outlets including the Salt Lake Tribune. • Wrote and edited copy for a variety of commercial clients and businesses, including projects for public relations, marketing collateral, advertising, fundraising and web. • Freelance editorial work, including projects for outlets including the Salt Lake Tribune.



Jackson Hole Guide

• Managing Editor

  • 1997 - 2002

  • Oversaw the entire news production and graphic design production process for weekly and daily newspapers. Directed and edited 35-plus stories per week. • Reported and wrote news and feature stories. Supervised nine-person editorial team. Worked with staff to improve writing and reporting skills. • Established and maintained contacts with a wide range of community members, special interest groups, local, state and federal agencies.• Directed coverage of controversial issues, balancing readership needs with the interests of a wide range of sources and readers. • Winner of numerous National Newspaper Association and Wyoming Press Association awards for excellence in reporting and writing.



Jackson Hole Guide

• Environmental/Public-Lands Reporter / Growth and Development reporter

  • 1990 - 1997

  • Reported and wrote extensively about public lands, outdoor recreation, wildlife and natural resource issues in and around Jackson Hole and Grand Teton and Yellowstone Parks. • Covered growth and planning issues, town and county government, and state and national political issues as they pertained to the Jackson Hole area. • Delivered 8 to 12 stories per week. • Developed wide sources and contacts in the Jackson community and in Wyoming politics. • Winner of several Wyoming Press Association awards for reporting/writing excellence.



Special-Events Director/Customer Service

• Skinny Skis

  • 1994 - 1996

  • Outdoor equipment retail sales and special event coordination. • Skied 60-plus days per winter. • Outdoor equipment retail sales and special event coordination. • Skied 60-plus days per winter.



Greensboro News & Record

• United States
• Writing and Editing
• 1 - 100 Employee

• News Intern

  • 1988 - 1990

  • Learned all aspects of reporting, writing and newsroom operation, including working as a general-assignment reporter, in a school credit-based journalism program that I coordinated between this metro-area newspaper and my college. • Learned all aspects of reporting, writing and newsroom operation, including working as a general-assignment reporter, in a school credit-based journalism program that I coordinated between this metro-area newspaper and my college.