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5.0

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Simon Arenas, MsSCM

I worked with Dave for several years with most of the Bacardi Brands. Dave is an extremely knowledgeable professional, incredibly talented and creative, any CPG would definitely benefit by partnering with Dave and his company.

Joseph Hartman

I have worked with Dave for over 10+ years, as a business partner, client and service provider. Dave is one of those few professionals that really makes an impact on you and your company. While Dave's focus is primarily in the creative brand marketing and promotions services arena, he is an expert in the overall advertising and marketing supply chain process. He understands the brand and how to execute it successfully through all aspects of the production process throughout a superior result. His a great partner and brings huge value to the team he collaborates with. I would recommend Dave to any major brand who needs a key strategic partner to support its success.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Owner
      • Mar 2004 - Present

      Built, operate and manage St. Louis-based, full-service creative agency. Participate in key programmatic strategy, creative and design. Lead ongoing entrepreneurial evolution of the agency’s offerings remaining at the forefront of emerging technologies and marketing methodology. Mirrored tactical direction to meet the needs of changing consumer & behavior landscape. Direct new and existing business development efforts. Enhance agency’s relationships beyond that of vendor to partner & brand steward by leveraging business and experience intelligence. Develop innovative and effective brand building programming leveraging digital, social, traditional and non-traditional methods across multiple communication channels. Management Responsibilities: Leadership, Culture, Mission and Vision Development, Long- and Short-term Strategy and Business Plan Development, Employee Development, Project, Accountability & Responsibility Delegation, Fiscal and Account Management, Project & Agency Budgeting, Oversight Reporting and Management. Creative Responsibilities: New Business Development, Brand Strategy, Branding & Brand Stewardship, Concept Development, Traditional and Digital Marketing, Advertising & Communication Strategy, Presentation Development, Media and PR Planning, Event Concept and Management, Package Design, Image Creation & Illustration, Retouching, Mechanical Production, Programmatic, Digital & Social Content Strategy & Creation, Copy Development & Editing. Client Responsibilities: Sales, Engagement, Management and Presentation Delivery, Contract Development and Negotiation, Billing and Status Reporting, Timeline Management, Purchasing and Procurement Verticals: Consumer Packaged Goods, Spirits, Government, Technology, Non-For-Profit, Financial, Music, Publishing, Food & Beverage, Commercial Developments, Collegiate & Professional Sport, and Education.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • New Business Development, The Marlin Network
      • Jan 2020 - Present
    • Brand Director
      • Apr 2020 - Present
    • United States
    • Manufacturing
    • President
      • Nov 2011 - Present

      Created by 12-year-old Children’s Miracle Network Ambassador, Mackenzie Scott in 2011, Fire Truck O’ Toys’ mission is to deliver toys to children and families missing the opportunity to share in the joy of the holidays due to hospitalization. Expanded concept to be inclusive of 5 area children’s hospitals including: Ranken Jordan Pediatric Bridge Hospital, St. Louis Children’s Hospital, SSM Cardinal Glennon Hospital, Shriner’s Hospital for Children and Mercy Hospital. Developed and expanded sponsorships and PR relationships to include KLOU, Six Flags, Domino’s Pizza, Dairy Queen, the Greater St. Louis Fire Truck Association, St. Louis Ram’s, and the St. Louis Blues. Expanded model to Paducah, KY with future expansion into Denver Market. Created programmatic materials and engagements that to date have delivered over 25,000 toys. Management Responsibilities: Working with founder to deliver Mission and Vision Development, Business Plan Development, Fiscal and Account Management, Partner Relationships, Fundraising, Grant Application. Creative Responsibilities: Brand Strategy, Branding, Concept Development, Digital Strategy, Presentation Development, Media and PR Planning. Creative Design, Photography & Illustration, Retouching, Mechanical Production, Digital & Social Content Strategy & Creation, Copy Development & Editing, Event Management and Oversight.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director Of Business Development
      • Mar 2018 - Jan 2020
    • 1 - 100 Employee
    • Brand Leader & Studio Manager
      • May 1997 - Mar 2004

      Responsible for management and oversight of all artwork production for agency clients. Account Service Management for agency’s primary client relationship including artwork development, programmatic timeline development and management, project finance management and reporting, quality assurance, procurement and purchasing, vendor relationship management, and brand stewardship. Responsibilities: Project Scope Development, Estimating, Design, Illustration, Image Creation, Retouching, Mechanical Production, Content Creation, Copy Development and Editing, Quality Assurance and Relationship Management with print/digital providers to ensure accurate and timely delivery of materials.

    • Sales and Training
      • 1995 - 1998

      Client Responsibilities: Sales, Service & Training of Creative, Production and Server Solution Software and Hardware to support the Prepress and Creative Industry throughout Midwest Region. Creative Responsibilities: Built, Developed, Supported nation’s first fully-automated Computer-to-Plate prepress demonstration facility, Corporate Sales Materials, Art Direction and Concept Development, Sales Kit Design, Illustration, Retouching, Copy Writing and Mechanical Production. Client Responsibilities: Sales, Service & Training of Creative, Production and Server Solution Software and Hardware to support the Prepress and Creative Industry throughout Midwest Region. Creative Responsibilities: Built, Developed, Supported nation’s first fully-automated Computer-to-Plate prepress demonstration facility, Corporate Sales Materials, Art Direction and Concept Development, Sales Kit Design, Illustration, Retouching, Copy Writing and Mechanical Production.

    • Canada
    • Accounting
    • Creative Art Director
      • 1993 - 1994

      Creative Responsibilities: Art Direction and Concept Development of Retail Store Programs and Promotions, Package Design, Illustration, Retouching, Copy Writing and Mechanical Production. Department Responsibilities: Training of existing staff on creative software and hardware, digital image manipulation and capture, retouching and print production. Creative Responsibilities: Art Direction and Concept Development of Retail Store Programs and Promotions, Package Design, Illustration, Retouching, Copy Writing and Mechanical Production. Department Responsibilities: Training of existing staff on creative software and hardware, digital image manipulation and capture, retouching and print production.

Education

  • Southern Illinois University Edwardsville
    Bachelor of Arts - BA, Commercial and Advertising Art
    1989 - 1993
  • Duchesne High School
    1984 - 1988

Community

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