Experience

Risdall Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• SVP, Managing Director - Digital Marketing

  • Jun 2017 - Present

  Responsible for day-to-day operations, and leading agency teams. Providing senior-level counsel to clients and direct hands-on experience identifying voice of the customer and customer journey, and creating strategies to achieve attributable sales growth through digital marketing and lead generation initiatives. Responsible for day-to-day operations, and leading agency teams. Providing senior-level counsel to clients and direct hands-on experience identifying voice of the customer and customer journey, and creating strategies to achieve attributable sales growth through digital marketing and lead generation initiatives.



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• SVP, Managing Director – Marketing Communications

  • 2014 - 2017

  Accountable for the performance of the Minneapolis office and our clients, shaping brand stories and identifying creative opportunities to build brand reputation in culture and with media. Responsibility for structuring cross-functional North American teams that collaborated to implement omni-channel marketing efforts that resulted in client growth. Accountable for the performance of the Minneapolis office and our clients, shaping brand stories and identifying creative opportunities to build brand reputation in culture and with media. Responsibility for structuring cross-functional North American teams that collaborated to implement omni-channel marketing efforts that resulted in client growth.



Padilla

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• SVP, Executive Creative Director – Public relations and Marketing Communications

  • 2010 - 2014

  A member of senior management, responsible for helping bring organizational change to propel agency evolution into integrated communications. Instrumental in the growth of service offering, playing a pivotal role in introducing brand planning methods, fostering better collaboration among various agency disciplines and providing senior level strategic communications counsel, helping drive business growth. A member of senior management, responsible for helping bring organizational change to propel agency evolution into integrated communications. Instrumental in the growth of service offering, playing a pivotal role in introducing brand planning methods, fostering better collaboration among various agency disciplines and providing senior level strategic communications counsel, helping drive business growth.



VS Communications

• Minneapolis

• Consulting – Marketing

  • 2006 - 2010

  Consultant providing services ranging from brand positioning, messaging and marketing. Planned and executed a variety of marketing initiatives including digital platforms, collateral, broadcast advertising, retail design, promotions, and video content using independent virtual teams. Consultant providing services ranging from brand positioning, messaging and marketing. Planned and executed a variety of marketing initiatives including digital platforms, collateral, broadcast advertising, retail design, promotions, and video content using independent virtual teams.



Group One Communications

• Advertising Services
• 1 - 100 Employee

• Executive Creative Director

  • Oct 2002 - Jun 2006

  Responsible for a 15 person creative, production and digital design team - determining creative direction for national integrated campaigns. Management team member – setting overall strategic direction for agency. Responsible for a 15 person creative, production and digital design team - determining creative direction for national integrated campaigns. Management team member – setting overall strategic direction for agency.