Experience

ThumbStopper®

• United States
• Software Development
• 1 - 100 Employee

• Chief Revenue Officer (CRO)

  • Aug 2022 - Present

  Virginia Beach, Virginia, United States

• Vice President of Revenue

  • Oct 2021 - Aug 2022

  Virginia Beach, Virginia, United States ThumbStopper is a solution powered by proprietary technology for brands to amplify their content through their retailers' social media network at the local level. I have the honor of leading the best Sales and Marketing Team, to sell the best software solution, to the best brands in the world.

• Vice President of Enterprise Development

  • Aug 2020 - Oct 2021

  Virginia Beach, Virginia, United States ThumbStopper's platform enables retailers to consistently engage with consumers faster and more frequently than ever before, thus increasing their social relevancy and your brand's perceived value. Retailer's newfound ability to post curated, branded content on a set cadence presents brands and retailers with a win-win situation where both benefit from more exposure and leads.



STIHL USA

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Manager, Brand Communications

  • Jul 2017 - Aug 2020

  Virginia Beach, Virginia, United States Oversee brand and retail mass media, corporate and retail websites & ecommerce, social media retail advertising, and related mobile communications production, tactics, and programs. Cross-functionally work to ensure all brand and retail marketing communications comply with brand personality, logo and trademark requirements, and corporate contractual agreements. Key Accomplishments: - Developed new sources of national brand and retail advertising and communications; negotiated… Show more Oversee brand and retail mass media, corporate and retail websites & ecommerce, social media retail advertising, and related mobile communications production, tactics, and programs. Cross-functionally work to ensure all brand and retail marketing communications comply with brand personality, logo and trademark requirements, and corporate contractual agreements. Key Accomplishments: - Developed new sources of national brand and retail advertising and communications; negotiated with media representatives to evaluate and implement programs. - Collaborated with Product Management to coordinate and implement marketing communications for new product launches and national promotions; redesigned mobile app as well as national desktop and mobile dealer locator, achieving triple digit customer conversion growth.

• Manager, Branch Marketing

  • Jan 2011 - Jun 2017

  Visalia, California, United States Collaborated with and supported regional marketing efforts with all forms of media and advertising to effectively represent the company’s products and services to the end customer. Created and managed local/regional promotional sales programs across multiple media platforms. Key Accomplishments: - Successfully negotiated agency contracts, resulting in a 20% increase in ad exposure, with no cost increase to company. - Designed and facilitated regional training programs for… Show more Collaborated with and supported regional marketing efforts with all forms of media and advertising to effectively represent the company’s products and services to the end customer. Created and managed local/regional promotional sales programs across multiple media platforms. Key Accomplishments: - Successfully negotiated agency contracts, resulting in a 20% increase in ad exposure, with no cost increase to company. - Designed and facilitated regional training programs for STIHL Dealers on topics related to sales, marketing, new products, and technical support. - Established point-of-sale programs and materials to support in-store retail merchandising.

• Manager, Territory Sales & Marketing

  • Mar 2006 - Dec 2010

  Southern California Drove annual sales for a territory generating over $21M with accountability for managing the success of long term client accounts. Developed strategic plans based on industry trends and market segmentation to improve growth within existing accounts and new business development. Collaborated with cross-functional teams to ensure successful inventory procurement, go-to-market concept, retail merchandising design, and implementation stages. Key Accomplishments: - Liaised with… Show more Drove annual sales for a territory generating over $21M with accountability for managing the success of long term client accounts. Developed strategic plans based on industry trends and market segmentation to improve growth within existing accounts and new business development. Collaborated with cross-functional teams to ensure successful inventory procurement, go-to-market concept, retail merchandising design, and implementation stages. Key Accomplishments: - Liaised with independent STIHL Dealers to communicate all sales and marketing programs and encourage their participation within the programs. - Conducted and analyzed market research to develop strategies to optimize consumer engagement through a variety of online channels using sound and responsible content strategy and planning. - Achieved between 9% and 22% YOY sales increases each year in leadership position.



Husqvarna Group

• Sweden
• Manufacturing
• 700 & Above Employee

• Manager, Territory Sales & Marketing

  • Aug 2000 - Feb 2006

  Southern California



Temple City High School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Percussion / Drum Line Instructor

  • Jul 1991 - Jun 2002

  Temple City, California, United States



Snyder Diamond

• Store Manager

  • Jul 1998 - Jul 2000

  North Hollywood, CA



The Home Depot

• United States
• Retail
• 700 & Above Employee

• Store Manager

  • Feb 1995 - Jun 1998

  Alhambra, California, United States