Dave Ross
Vice President of Enterprise Development at ThumbStopper®- Claim this Profile
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Topline Score
Bio
Courtney Parker
Dave is a gifted marketer and a first class professional. I had the pleasure of working closely with him during his time at STIHL. Dave is collaborative, intelligent, quick-thinking and not afraid to stand firm for what he believes is right. His ability to juggle multiple tasks while remaining focused on delivering quality work is what makes Dave a leader. Dave is a force to be reckoned with and a great colleague!
Christine Lehmann-von Lenski
Dave is one of the few marketers that I have worked with that truly have a balance of strategic and tactical capabilities. Any marketing program he turns into digitally trackable and measurable tactics that show the activity’s success. Dave is an exceptional digital marketing professional with a strong customer centric mindset. With his "digital obsession" Dave knows how to reach and address customers most effectively and thus driving growth and profit. I have thoroughly enjoyed working with Dave and would welcome the opportunity to work with him any time, anywhere.
Jaimee Holland
Dave Ross is a forward-thinking marketer who solves problems by looking through the customer lens. I had the pleasure of collaborating with Dave over the course of three years, turning consumer insights into actionable strategy. I am impressed with Dave’s ability and desire to make decisions based on the audience’s wants, needs and expectations, putting aside personal bias and opinion. I also admire how Dave welcomes and values different/unique perspectives and solutions – I always felt comfortable sharing new ideas and recommendations with Dave. I can confidently say Dave’s colleagues benefit from his leadership, open mind and drive to make a difference. I will sincerely miss working with Mr. Ross, and am grateful for the friendship we have built!
Courtney Parker
Dave is a gifted marketer and a first class professional. I had the pleasure of working closely with him during his time at STIHL. Dave is collaborative, intelligent, quick-thinking and not afraid to stand firm for what he believes is right. His ability to juggle multiple tasks while remaining focused on delivering quality work is what makes Dave a leader. Dave is a force to be reckoned with and a great colleague!
Christine Lehmann-von Lenski
Dave is one of the few marketers that I have worked with that truly have a balance of strategic and tactical capabilities. Any marketing program he turns into digitally trackable and measurable tactics that show the activity’s success. Dave is an exceptional digital marketing professional with a strong customer centric mindset. With his "digital obsession" Dave knows how to reach and address customers most effectively and thus driving growth and profit. I have thoroughly enjoyed working with Dave and would welcome the opportunity to work with him any time, anywhere.
Jaimee Holland
Dave Ross is a forward-thinking marketer who solves problems by looking through the customer lens. I had the pleasure of collaborating with Dave over the course of three years, turning consumer insights into actionable strategy. I am impressed with Dave’s ability and desire to make decisions based on the audience’s wants, needs and expectations, putting aside personal bias and opinion. I also admire how Dave welcomes and values different/unique perspectives and solutions – I always felt comfortable sharing new ideas and recommendations with Dave. I can confidently say Dave’s colleagues benefit from his leadership, open mind and drive to make a difference. I will sincerely miss working with Mr. Ross, and am grateful for the friendship we have built!
Courtney Parker
Dave is a gifted marketer and a first class professional. I had the pleasure of working closely with him during his time at STIHL. Dave is collaborative, intelligent, quick-thinking and not afraid to stand firm for what he believes is right. His ability to juggle multiple tasks while remaining focused on delivering quality work is what makes Dave a leader. Dave is a force to be reckoned with and a great colleague!
Christine Lehmann-von Lenski
Dave is one of the few marketers that I have worked with that truly have a balance of strategic and tactical capabilities. Any marketing program he turns into digitally trackable and measurable tactics that show the activity’s success. Dave is an exceptional digital marketing professional with a strong customer centric mindset. With his "digital obsession" Dave knows how to reach and address customers most effectively and thus driving growth and profit. I have thoroughly enjoyed working with Dave and would welcome the opportunity to work with him any time, anywhere.
Jaimee Holland
Dave Ross is a forward-thinking marketer who solves problems by looking through the customer lens. I had the pleasure of collaborating with Dave over the course of three years, turning consumer insights into actionable strategy. I am impressed with Dave’s ability and desire to make decisions based on the audience’s wants, needs and expectations, putting aside personal bias and opinion. I also admire how Dave welcomes and values different/unique perspectives and solutions – I always felt comfortable sharing new ideas and recommendations with Dave. I can confidently say Dave’s colleagues benefit from his leadership, open mind and drive to make a difference. I will sincerely miss working with Mr. Ross, and am grateful for the friendship we have built!
Courtney Parker
Dave is a gifted marketer and a first class professional. I had the pleasure of working closely with him during his time at STIHL. Dave is collaborative, intelligent, quick-thinking and not afraid to stand firm for what he believes is right. His ability to juggle multiple tasks while remaining focused on delivering quality work is what makes Dave a leader. Dave is a force to be reckoned with and a great colleague!
Christine Lehmann-von Lenski
Dave is one of the few marketers that I have worked with that truly have a balance of strategic and tactical capabilities. Any marketing program he turns into digitally trackable and measurable tactics that show the activity’s success. Dave is an exceptional digital marketing professional with a strong customer centric mindset. With his "digital obsession" Dave knows how to reach and address customers most effectively and thus driving growth and profit. I have thoroughly enjoyed working with Dave and would welcome the opportunity to work with him any time, anywhere.
Jaimee Holland
Dave Ross is a forward-thinking marketer who solves problems by looking through the customer lens. I had the pleasure of collaborating with Dave over the course of three years, turning consumer insights into actionable strategy. I am impressed with Dave’s ability and desire to make decisions based on the audience’s wants, needs and expectations, putting aside personal bias and opinion. I also admire how Dave welcomes and values different/unique perspectives and solutions – I always felt comfortable sharing new ideas and recommendations with Dave. I can confidently say Dave’s colleagues benefit from his leadership, open mind and drive to make a difference. I will sincerely miss working with Mr. Ross, and am grateful for the friendship we have built!
Credentials
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NAMM Member
NAMMOct, 2020- Nov, 2024 -
General Contractor
Contractors State License BoardSep, 1994- Nov, 2024
Experience
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ThumbStopper®
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United States
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Software Development
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1 - 100 Employee
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Vice President of Enterprise Development
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Aug 2020 - Present
ThumbStopper's platform enables retailers to consistently engage with consumers faster and more frequently than ever before, thus increasing their social relevancy and your brand's perceived value. Retailer's newfound ability to post curated, branded content on a set cadence presents brands and retailers with a win-win situation where both benefit from more exposure and leads. ThumbStopper's platform enables retailers to consistently engage with consumers faster and more frequently than ever before, thus increasing their social relevancy and your brand's perceived value. Retailer's newfound ability to post curated, branded content on a set cadence presents brands and retailers with a win-win situation where both benefit from more exposure and leads.
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STIHL USA
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United States
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Machinery Manufacturing
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700 & Above Employee
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Manager, Brand Communications
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Jul 2017 - Aug 2020
Oversee brand and retail mass media, corporate and retail websites & ecommerce, social media retail advertising, and related mobile communications production, tactics, and programs. Cross-functionally work to ensure all brand and retail marketing communications comply with brand personality, logo and trademark requirements, and corporate contractual agreements.Key Accomplishments:- Developed new sources of national brand and retail advertising and communications; negotiated withmedia representatives to evaluate and implement programs. - Collaborated with Product Management to coordinate and implement marketing communications fornew product launches and national promotions; redesigned mobile app as well as national desktopand mobile dealer locator, achieving triple digit customer conversion growth.
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Manager, Branch Marketing
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Jan 2011 - Jun 2017
Collaborated with and supported regional marketing efforts with all forms of media and advertising to effectively represent the company’s products and services to the end customer. Created and managed local/regional promotional sales programs across multiple media platforms.Key Accomplishments: - Successfully negotiated agency contracts, resulting in a 20% increase in ad exposure, with no costincrease to company. - Designed and facilitated regional training programs for STIHL Dealers on topics related to sales,marketing, new products, and technical support. - Established point-of-sale programs and materials to support in-store retail merchandising.
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Manager, Territory Sales & Marketing
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Mar 2006 - Dec 2010
Drove annual sales for a territory generating over $21M with accountability for managing the success of long term client accounts. Developed strategic plans based on industry trends and market segmentation to improve growth within existing accounts and new business development. Collaborated with cross-functional teams to ensure successful inventory procurement, go-to-market concept, retail merchandising design, and implementation stages.Key Accomplishments: - Liaised with independent STIHL Dealers to communicate all sales and marketing programs andencourage their participation within the programs. - Conducted and analyzed market research to develop strategies to optimize consumer engagementthrough a variety of online channels using sound and responsible content strategy and planning. - Achieved between 9% and 22% YOY sales increases each year in leadership position.
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Husqvarna Group
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Sweden
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Manufacturing
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700 & Above Employee
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Manager, Territory Sales & Marketing
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Aug 2000 - Feb 2006
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Temple City High School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Percussion / Drum Line Instructor
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Jul 1991 - Jun 2002
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Store Manager
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Jul 1998 - Jul 2000
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The Home Depot
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United States
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Retail
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700 & Above Employee
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Store Manager
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Feb 1995 - Jun 1998
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