Experience

Newport Boats

• Retail
• 1 - 100 Employee

• General Manager

  • Jul 2004 - Present

  Coordinate and direct yacht sales in Brokerage, New, and Used departments. Oversee service in the Southern California Market. Hired to develop a sales process and to create and implement marketing strategies to increase business opportunities and revenues. Promoted after 16 months to also oversee service departments to create and increase profitability. Promoted again after 40 months to current position. Newport Boats is the 3rd largest dealer worldwide for the largest production boat and yacht manufacturer in the world - Sea Ray, the largest division of Brunswick Corp., The West Coasts Largest Meridian Yachts dealer, and the exclusive western US dealer for Azimut/Benetti and Atlantis (formerly Gobbi Yachts and now a division of Azimut). Improved Gross Profits 47% in 16 months leading to promotion Improved SSI/CSI Scores to perfect 10's for 14 months running Improved S. Calif Market Share to 14% over 3 years, highest of all competitors and of all stores in our chain Restructured sales department leading to staff stabilization Oversee and coordinate over 12 boats shows and offsite events yearly Work closely with manufacturers to critique product and implement change Improved vendor sourcing and negotiated better discounts with key vendors to improve service GP Responsible for all compliance issues for brokerage department Full P&L responsibility - paid on profitability only



Farr Yacht Design, LTD

• Director of Sales & Marketing

  • Sep 2002 - Jul 2004

  Direct both sales and marketing efforts for the entire world. Hired to develop a sales process and to create and implement marketing strategies to increase business opportunities and revenues. 25 year old company that has never had sales or marketing personnel. Successfully negotiated key client contracts. Work with vendors and designers of yacht systems to properly specify equipment to clients needs Work with Production and Project Managers at Ship and Yacht building facilities worldwide to insure proper installation and utilization of products and their capabilities Engineered sales operations to significantly streamline processes. Develop and direct production of marketing collateral materials. Oversee website development Direct and schedule press and media events.



Despatch Industries LP

• Regional Director

  • Feb 2000 - Sep 2002

  Directed region encompassing Western US, Mexico, and Canada. Recruited, hired, trained, and oversaw a sales force in the sale of high-ticket ($500,000 to $5 million) capital equipment. Managed internal sales staff and multiple rep firms in support of semiconductor, aluminum, and pharmaceutical industries. Developed capital and production budgets. Devised and implemented compensation plans to motivate sales force. Work with Engineers, product specifiers, manufacturing managers in the selection, design, and purchasing of thermal processing equipment Successfully negotiated key client contracts. IBM, Motorola, IR, Intel, etc. Reengineered sales operations to significantly streamline processes. Managed 6 Rep Firms west of the Mississippi Managed 6 direct salespeople



CASTER TECHNOLOGY CORP

• Sales/Marketing Manager

  • Apr 1991 - Feb 2000

  Co Founder with two friends of this material handling Distribution Company. Oversaw all facets of sales and marketing initiatives. Recruited, hired, trained, and managed sales force. Negotiated key contracts. Directed launch and staffing of multiple offices. Conceptualized and produced marketing and advertising materials targeting multiple diverse markets. Administered capital budgets and employee incentive programs. Developed and implemented strategic business development/marketing strategies to grow company from 5 employees to a staff of 40 personnel. Received Supplier Excellence Award from The Boeing Company, 1997. Increased company revenue and profit levels 500% in a nine-year period.