Marketing Manager UKI

• Jun 2022 - Present

Partner Marketing Manager UKI

• Jun 2021 - Jun 2022

Sr. Manager - Partner Marketing

• Oct 2017 - Apr 2020

• Working with Partner Sales team to create, implement and grow EMEA Partner strategy – including recruitment of VAR’s in alignment with Tata Communications Product focus • Responsible for joint marketing initiatives with Key Strategic / Alliance partners of Cisco & Microsoft • Increased MQL YoY from FY18 to FY20 from $1,2m to $11.5m respectively • Responsible for all Partner Marketing budgets ($300k), MDF and specialised budgets such as Cisco Quick Bets ($120K) • POC for all marketing stakeholder relationships within each of the different partner types across Europe – UKI, DACH, France & Iberia • Responsible for liaising between specific Product teams in order to ensure collateral was relevant and partner centric to different audiences • Organisation of key annual events such as Cisco Live and smaller strategic workshops designed to drive focussed business on target product groups and launch new strategies initiatives • Tracking of MQL to SQL to closed business via SFDC and internal reporting dashboards to determine activity, ROI and product focus areas Show less

Demand Generation Manager / Partner Marketing Manager

• Jan 2013 - May 2017

Partner Marketing Manager responsible for c.40 partners across the UKI and Middle East. Focussed in Revenue Marketing / Demand Generation activities with said partners on a quarterly basis. • Responsible for the assignment of quarterly budgets of up to $120,000 for partners within each region to generate measurable Marketing Qualified Leads within the Commercial sector • Driving product growth and market awareness around the four major architectures of Collaboration, Enterprise Networking, Security & Data Centre via strategic, integrated quarterly or 6 month co-marketing plans • FY15 to FY16 Sales Qualified Lead $ growth from $30m to $48m USD against targets of $15m and $30m respectively • To act as the main point of contact between partners and chosen agencies in the planning and execution of quarterly DG campaigns using multiple tactics from traditional campaigns to social, digital and online Show less

Programme Marketing Manager

• Sep 2010 - Dec 2012

• Initially employed to oversee specific marketing campaigns to generate awareness of particular products within the Trend Micro portfolio amongst the EMEA reseller channel. • Responsible for the creation of specific channel focussed material to raise awareness and maximise the USP’s for our channel across EMEA • Responsible for the creation of all new partner programme marketing material and ultimately for all content across 8 languages for the secure Partner Portal • Initially employed to oversee specific marketing campaigns to generate awareness of particular products within the Trend Micro portfolio amongst the EMEA reseller channel. • Responsible for the creation of specific channel focussed material to raise awareness and maximise the USP’s for our channel across EMEA • Responsible for the creation of all new partner programme marketing material and ultimately for all content across 8 languages for the secure Partner Portal

Marketing Manager EMEA

• Sep 2008 - Apr 2010

• A single point of contact responsible for EMEA representing 2 marketing segments within the organisation - Consumer Electronics and Mobile • Maintained partnerships with key Dolby accounts within EMEA i.e. Sony, Philips, LG & Toshiba • Responsible for the implementation, maintenance and spend of two budgets in excess of £750K • Assisted in the European launch of Dolby products - Dolby Volume, Dolby PLIIz and Dolby Mobile • Organisation and execution of key events within Europe including IFA and Mobile World Congress - these events were the platform for the following years sales and marketing strategy Show less

Marketing Manager

• Sep 2006 - Sep 2008

• A single point of marketing for 17 countries across Southern Europe, Asia, Middle East and Africa • Responsible for the monitoring and spend of a £500,000 marketing spend across my territories – covering events, advertising, PR and all other marketing activities • A single point of marketing for 17 countries across Southern Europe, Asia, Middle East and Africa • Responsible for the monitoring and spend of a £500,000 marketing spend across my territories – covering events, advertising, PR and all other marketing activities