Experience

Inspiring Comfort

• United States
• Mental Health Care
• 1 - 100 Employee

• President

  • Jan 2021 - Present

  INSPIRING COMFORT is a social good company founded on the belief that today’s socially disconnected and hurting world demands we do a better job of caring for one another. We are a training company dedicated to cultivating human care and connection and are the pioneers in establishing comfort as a teachable skill. Our North Star is for people to both know the feeling of receiving care from others and to know how to give that care themselves. To achieve this, we’ve developed evidence-based Comfort Skills Programming for both organizations and individuals to help them create a culture of care.



DAJEMARR, LLC

• President

  • Aug 2020 - Present

  DAJEMARR, LLC is a management consulting firm that provides professional services in the areas of sales, marketing, brand building and leadership development. We balance the needs of a hotel owner with those of the brand, and work closely with senior executives and their teams to develop and implement profit building solutions that address the challenges facing the industry today. DAJEMARR, LLC is a management consulting firm that provides professional services in the areas of sales, marketing, brand building and leadership development. We balance the needs of a hotel owner with those of the brand, and work closely with senior executives and their teams to develop and implement profit building solutions that address the challenges facing the industry today.



Hilton

• United States
• Hospitality
• 700 & Above Employee

• SVP, Global Head of Full Service Brands

  • Jun 2017 - Jul 2020

  Responsible for the company’s flagship brand, Hilton Hotels & Resorts, as well as DoubleTree by Hilton, Curio Collection by Hilton and Tapestry Collection by Hilton. Additional oversight of Brand Operations and Quality Assurance team, Customer Experience & Innovation team, and Food & Beverage concepts. Responsible for the company’s flagship brand, Hilton Hotels & Resorts, as well as DoubleTree by Hilton, Curio Collection by Hilton and Tapestry Collection by Hilton. Additional oversight of Brand Operations and Quality Assurance team, Customer Experience & Innovation team, and Food & Beverage concepts.



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 100 - 200 Employee

• SVP, Global Brand Leader, Sheraton Hotels & Resorts and Tribute Portfolio

  • Apr 2015 - Nov 2016

  Responsible for leading the revitalization efforts for Sheraton Hotels & Resorts, Starwood's largest and most global brand with 440 hotels, and also creating and growing Starwood's tenth brand, Tribute Portfolio, which officially launched in April 2015. As the Sheraton Global Brand leader, responsible for repositioning the brand and activating a ten point strategic plan that enhances the brand's marketing, positioning, owner confidence, 2 D and 3 D design, service levels, and activates an aggressive global growth plan that will add more than another 150 hotels by 2020. In leading Tribute Portfolio, responsible for creating a new soft brand of independent upper upscale hotels. These hotels are primarily in urban and key resort markets around the world. Tribute Portfolio allows owners, who have a clear vision for what they want their independent hotel to be, to partner with Starwood and tap into SPG, as well as Starwood's sales and revenue channels and operational expertise, but still have freedom to create a truly independent hotel experience without heavy brand standards.



Starwood Hotels & Resorts

• United States

• SVP, Brand Management, North America

  • 2001 - 2015

  St. Regis, The Luxury Collection, W Hotels, Le Meridien, Westin, Sheraton • Supervised brand experience delivery across all six full service brands for Starwood's North America Division • Directed 25 brand management professionals who execute and evaluate brand and tactical marketing communications and PR throughout the division. • Lead the Field Marketing team, a group of 70 performance based marketers in seven regional offices, which act as an in-house digital marketing agency, and focus on topline revenue/demand generation, creative development, and tracking/analysis of all marketing initiatives for all the hotels in the division, and generated $900 million in tracked revenue. • Supervised the Digital, Loyalty and Partner Marketing for North America. This team drives activation of SPG programming, exclusive marketing partners and digital innovation. • Oversaw the Architecture and Construction team of 24 design and project management professionals who work on new hotel construction, conversion and renovation projects VP, Field Marketing, North America • Grew the Field Marketing organization from a “test case” for a small number of Starwood’s hotels, to representing over 600 Full Service and Select Service hotels. • In addition to driving revenue and ROI back to the hotels, teams focused on optimizing key metrics on web performance, SEO, and reputation management. Regional VP, Sales & Marketing • Lead the sales, marketing and revenue management efforts for the ten Starwood properties in New York City. In 2003, took over the Mid-Atlantic Region, which had thirty five hotels from Virginia to Connecticut.



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Market Director of Business Strategy

  • 1988 - 2000

  Market Director of Business Strategy; Marriott Hotels of NYC • Oversaw a team of 31 individuals that drove the sales, marketing and revenue management functions for these hotels. Additionally lead Marriott’s International Sales Team and Public Relations team for all 8 NYC hotels. Director of Sales & Marketing; NY Marriott Marquis • Direct responsibility for the sales, marketing, convention service and revenue management/reservations functions for the 1944 room Marriott Marquis. Director of Sales; NY Marriott Marquis • Led the direct sales and convention service efforts of this 1944 room hotel. Occupancy increased from 81 % to 93.5%, and room revenue increased by 57% from 1993-1997.