Experience

Kaer

• Singapore
• Water, Waste, Steam, and Air Conditioning Services
• 1 - 100 Employee

• Director

  • Jan 2019 - Present

  - Identify customer insights to inform product development decisions as well as business process re-engineering- Digital transformation of Kaer’s customer experience to reduce customer friction- Customer receptivity analysis to support expansion plans for the Indian and Australian markets- Data collection, analysis and visualisation to bring market and customer trends to life for the senior leadership team- Business model transformation "Product as a Service” - Customer segmentation and purchase decision mapping to grow the portfolio to $45M across multiple sectors Show less

• Director, Business Development

  • Nov 2009 - Jan 2020

  - Business model transformation "Product as a Service” - Customer segmentation and purchase decision mapping to grow the portfolio to $45M across multiple sectors



Aston University College of Business & Social Sciences

• England, United Kingdom

• Visiting Senior Industrial Fellow

  • Sep 2022 - Present



Publicis Groupe Singapore

• Singapore
• Advertising Services
• 1 - 100 Employee

• Strategic Planner

  • Nov 2007 - Nov 2009

  - Responsible for the P&G portfolio and BMW - Consumer behavior and shopper insight mining for Asian and Australian markets - Consumer receptivity and adaptation planning for Global content in local markets - Storytelling to bring consumer personas to life - Responsible for the P&G portfolio and BMW - Consumer behavior and shopper insight mining for Asian and Australian markets - Consumer receptivity and adaptation planning for Global content in local markets - Storytelling to bring consumer personas to life



Meditech Media

• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Global Account Director

  • Nov 2005 - Nov 2007

  - Global childhood vaccination advocacy series - Transforming scientific data into compelling insights to inform public healthcare policies - Supporting patients with meaningful information at the right time and in the right format - Global childhood vaccination advocacy series - Transforming scientific data into compelling insights to inform public healthcare policies - Supporting patients with meaningful information at the right time and in the right format