Experience

Memnon Consulting

• Advertising Services
• 1 - 100 Employee

• Lead Consultant

  • Aug 2018 - Present

  • Serve as the Founder and Lead Consultant of a digital marketing, social media, and web design consultancy.• Excel in leveraging data to discover brand identity, as well as refine brand messaging and imaging to generate the most impactful audience reach for each client, which includes using A/B testing for market and demographic purposes.• Collaborate closely with international clients to build their brand, in addition to refining messaging by evaluating digital marketing analytics.• Team effectively with clients on marketing direction for video and content marketing efforts.• Administer communications between client, creative departments, and numerous digital agencies.• Accountable for raising a primary client’s YoY income by 135%.



Rakuten Marketing

• United Kingdom
• Retail Office Equipment

• Account Specialist

  • May 2016 - Jul 2018

  • Directed digital and social media marketing functions for various international clients, including Spartan Race, Vans, and O’Neill; recognized for growing most clients in monthly spend and surpassing all KPIs.• Introduced a range of targeting methods to maximize the return of every monthly budget across various media platforms.• Spearhead in-office and on-location meetings with clients, which includes forecasting and reviews, utilizing clear presentation skills via Excel spreadsheets.• Utilized data analytics to direct clients on what messaging, imaging, and CTAs connected best with their audience.• Responsible for using a personal method to bring in more than $1 million in non-forecasted revenue; this was achieved implementing best-performing marketing mediums and utilizing additional client budget to maximize returns.• Engaged in the continual A/B testing of CTAs, imaging, and branding, gleaning insights from these tests to advised future marketing strategies based on respective analytics.



The Summit Group

• Hospitality
• 1 - 100 Employee

• Advertising Account Coordinator

  • Jan 2014 - Apr 2016

  • Assumed responsibility for the execution and production of all promotions and sports team sponsorships, and featured promotional sandwiches for over 1,000 Subway Restaurant locations across the United States.• Orchestrated print, radio, and TV advertisements for clients.• Hosted training opportunities for two managers while working in different states.• Partnered closely with the creative team on specific promotional events and artistic direction; this also entailed proofing all materials personally before sending to production without any discrepancies or reprints.



Primay Children's Hospital

• United States
• Medical Practices
• 1 - 100 Employee

• Kids Crew

  • Jan 2012 - Jan 2013

  Volunteer at the hospital spend time with ill children aged 0-18. Played with the kids to get their mind off their illness and have fun with them. Also assisted with cleaning of toys, making family members feel welcome and comfortable, and assisted in running the Forever Young Zone Volunteer at the hospital spend time with ill children aged 0-18. Played with the kids to get their mind off their illness and have fun with them. Also assisted with cleaning of toys, making family members feel welcome and comfortable, and assisted in running the Forever Young Zone



Absolute Communication

• France
• Advertising Services
• 1 - 100 Employee

• Creative Team Member

  • Jan 2012 - Dec 2012

  As a student of Strategic Communication at the University of Utah, I was chosen to be a member of Absolute Communication; a select, student-run public relations group. During my tenure I was assigned to both supervise and participate with the creative team on a number of accounts, Including Zions Bank, The Utah Brain Injury Council, and The Huntsman Cancer Institute. As a student of Strategic Communication at the University of Utah, I was chosen to be a member of Absolute Communication; a select, student-run public relations group. During my tenure I was assigned to both supervise and participate with the creative team on a number of accounts, Including Zions Bank, The Utah Brain Injury Council, and The Huntsman Cancer Institute.