Experience

Next Innovations

• Saudi Arabia
• Entertainment Providers

• Director of Sales and Marketing

  • Sep 2014 - Present

  Next Innovations Next Innovations is an American company that is a leader in the design and manufacture of both indoor and outdoor decorative art for wholesale distribution through Galleries, Gift and Garden Industries. Exclusive product offerings with a unique artisan twist have made the company the leader in U.S. made decorative metal art. The company also produces colorful durable signage as well as large and small panels for other business and industrial applications. If you’ve… Show more Next Innovations Next Innovations is an American company that is a leader in the design and manufacture of both indoor and outdoor decorative art for wholesale distribution through Galleries, Gift and Garden Industries. Exclusive product offerings with a unique artisan twist have made the company the leader in U.S. made decorative metal art. The company also produces colorful durable signage as well as large and small panels for other business and industrial applications. If you’ve visited Disney World or Bush Gardens or many other theme parks or aquariums you’ve see our products. Or if you’ve returned a Cub Foods shopping cart to its cart holder. What makes our products so cool and interesting? Answer: Infusion®, Refraxions®, Layered 3-D, Artistic Design and Shape which are laser cut from 16 to 22 gauge steel – very durable, very vibrant and beautiful. Responsible for multi-channel merchandising including supervising and directing the repositioning of the company’s entrance into new markets. Provides strategic sales and marketing leadership to sales teams to ensure established goals and performance objectives are achieved. Focus on market analysis, revenue strategies, channel production and positioning. Work in tandem with each sales team to develop annual revenue budgets and annual marketing plans and oversees its execution. Aggressively pursue marketing, advertising, and business development opportunities. Show less Next Innovations Next Innovations is an American company that is a leader in the design and manufacture of both indoor and outdoor decorative art for wholesale distribution through Galleries, Gift and Garden Industries. Exclusive product offerings with a unique artisan twist have made the company the leader in U.S. made decorative metal art. The company also produces colorful durable signage as well as large and small panels for other business and industrial applications. If you’ve… Show more Next Innovations Next Innovations is an American company that is a leader in the design and manufacture of both indoor and outdoor decorative art for wholesale distribution through Galleries, Gift and Garden Industries. Exclusive product offerings with a unique artisan twist have made the company the leader in U.S. made decorative metal art. The company also produces colorful durable signage as well as large and small panels for other business and industrial applications. If you’ve visited Disney World or Bush Gardens or many other theme parks or aquariums you’ve see our products. Or if you’ve returned a Cub Foods shopping cart to its cart holder. What makes our products so cool and interesting? Answer: Infusion®, Refraxions®, Layered 3-D, Artistic Design and Shape which are laser cut from 16 to 22 gauge steel – very durable, very vibrant and beautiful. Responsible for multi-channel merchandising including supervising and directing the repositioning of the company’s entrance into new markets. Provides strategic sales and marketing leadership to sales teams to ensure established goals and performance objectives are achieved. Focus on market analysis, revenue strategies, channel production and positioning. Work in tandem with each sales team to develop annual revenue budgets and annual marketing plans and oversees its execution. Aggressively pursue marketing, advertising, and business development opportunities. Show less



Historic Sales

• Wholesale
• 1 - 100 Employee

• Senior Product Manager

  • Jul 2013 - Jun 2014

  One of the United States largest die cast collectible companies. Company brands include Historic Aviation, Military Issue and Historic Rail. Products are nationally marketed through direct mail, online and a distributor network. Created strategy for increasing sales by 25% without additional expenditures. Effectively re-merchandised the direct mail and eCommerce marketing channels with over 1,200 newly developed and sourced products. Collaborated with the product managers to… Show more One of the United States largest die cast collectible companies. Company brands include Historic Aviation, Military Issue and Historic Rail. Products are nationally marketed through direct mail, online and a distributor network. Created strategy for increasing sales by 25% without additional expenditures. Effectively re-merchandised the direct mail and eCommerce marketing channels with over 1,200 newly developed and sourced products. Collaborated with the product managers to initiate new cross-sell and up-sell strategies. Mentored and trained junior members of the Product Development staff in art and science of product development and merchandising. Show less One of the United States largest die cast collectible companies. Company brands include Historic Aviation, Military Issue and Historic Rail. Products are nationally marketed through direct mail, online and a distributor network. Created strategy for increasing sales by 25% without additional expenditures. Effectively re-merchandised the direct mail and eCommerce marketing channels with over 1,200 newly developed and sourced products. Collaborated with the product managers to… Show more One of the United States largest die cast collectible companies. Company brands include Historic Aviation, Military Issue and Historic Rail. Products are nationally marketed through direct mail, online and a distributor network. Created strategy for increasing sales by 25% without additional expenditures. Effectively re-merchandised the direct mail and eCommerce marketing channels with over 1,200 newly developed and sourced products. Collaborated with the product managers to initiate new cross-sell and up-sell strategies. Mentored and trained junior members of the Product Development staff in art and science of product development and merchandising. Show less



Asset Marketing Services, Inc.

• Senior Merchandise Manager

  • Apr 2008 - Jul 2013

  One of the largest collectable coin companies in the U.S. with over $225 million in sales. Companies DBA’s includes; First Federal Coin Corp, New York Mint, GovMint.Com, and Stauer. Products nationally marketed through telesales, direct mail, radio, space, online and television channels. Directed product selection and marketing strategies for precious gold, silver and currency collectables for three catalogs, three ecommerce sites and the print and mail marketing channels. Implemented… Show more One of the largest collectable coin companies in the U.S. with over $225 million in sales. Companies DBA’s includes; First Federal Coin Corp, New York Mint, GovMint.Com, and Stauer. Products nationally marketed through telesales, direct mail, radio, space, online and television channels. Directed product selection and marketing strategies for precious gold, silver and currency collectables for three catalogs, three ecommerce sites and the print and mail marketing channels. Implemented new merchandising approaches, product mixes and pricing approaches for all marketing channels. Achieved a year-over-year sales increase of 40% revenue per catalog. Developed, directed and implemented new E-commerce merchandising strategies that increased search, conversion and click-through rates that vaulted the website up 25 positions to the 4th ranked position in third-party rankings. Increase the response rate in the print and mail channels by 25%. Show less One of the largest collectable coin companies in the U.S. with over $225 million in sales. Companies DBA’s includes; First Federal Coin Corp, New York Mint, GovMint.Com, and Stauer. Products nationally marketed through telesales, direct mail, radio, space, online and television channels. Directed product selection and marketing strategies for precious gold, silver and currency collectables for three catalogs, three ecommerce sites and the print and mail marketing channels. Implemented… Show more One of the largest collectable coin companies in the U.S. with over $225 million in sales. Companies DBA’s includes; First Federal Coin Corp, New York Mint, GovMint.Com, and Stauer. Products nationally marketed through telesales, direct mail, radio, space, online and television channels. Directed product selection and marketing strategies for precious gold, silver and currency collectables for three catalogs, three ecommerce sites and the print and mail marketing channels. Implemented new merchandising approaches, product mixes and pricing approaches for all marketing channels. Achieved a year-over-year sales increase of 40% revenue per catalog. Developed, directed and implemented new E-commerce merchandising strategies that increased search, conversion and click-through rates that vaulted the website up 25 positions to the 4th ranked position in third-party rankings. Increase the response rate in the print and mail channels by 25%. Show less



River Valley Realty Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Owner & Broker

  • Sep 2001 - Apr 2008

  A small boutique real estate firm that focused on residential and commercial real estate. Firm served clientele located in the Twin Cities metro area. Owner and Broker of a metro-wide real estate company that created a new innovative business model later copied by many other companies. Created and directed numerous multi-dimensional marketing campaigns using direct-mail, internet, newspapers and digital displays. Developed and negotiated a significant number of complex contracts and… Show more A small boutique real estate firm that focused on residential and commercial real estate. Firm served clientele located in the Twin Cities metro area. Owner and Broker of a metro-wide real estate company that created a new innovative business model later copied by many other companies. Created and directed numerous multi-dimensional marketing campaigns using direct-mail, internet, newspapers and digital displays. Developed and negotiated a significant number of complex contracts and agreements that increased sales by 45% year-over-year. Effectively hired, led and managed a team of agents. Show less A small boutique real estate firm that focused on residential and commercial real estate. Firm served clientele located in the Twin Cities metro area. Owner and Broker of a metro-wide real estate company that created a new innovative business model later copied by many other companies. Created and directed numerous multi-dimensional marketing campaigns using direct-mail, internet, newspapers and digital displays. Developed and negotiated a significant number of complex contracts and… Show more A small boutique real estate firm that focused on residential and commercial real estate. Firm served clientele located in the Twin Cities metro area. Owner and Broker of a metro-wide real estate company that created a new innovative business model later copied by many other companies. Created and directed numerous multi-dimensional marketing campaigns using direct-mail, internet, newspapers and digital displays. Developed and negotiated a significant number of complex contracts and agreements that increased sales by 45% year-over-year. Effectively hired, led and managed a team of agents. Show less



Counselor Realty and Marketlink Realty

• Real Estate Agent

  • Jul 1999 - Sep 2001

  Guided buyers/sellers in real estate purchasing/sales process and effectively negotiated best terms and conditions for clients. Created and implemented numerous successful real estate marketing campaigns. Guided buyers/sellers in real estate purchasing/sales process and effectively negotiated best terms and conditions for clients. Created and implemented numerous successful real estate marketing campaigns.



Rhino Industries (DBA Direct Line)

• Catalog Manager & Marketing Specialist

  • Jul 1994 - Jul 1999

  A 20 million dollar hard goods company selling power industrial equipment, hand tools and hardware primarily through catalog and e-commerce marketing channels. Employed numerous analytic tools to drive data-based decisions which significantly increased sales. Sourced new products from primary and secondary vendors both domestic and international including negotiating numerous contracts and vendor agreements. Managed and trained inbound/outbound call center staff and implemented… Show more A 20 million dollar hard goods company selling power industrial equipment, hand tools and hardware primarily through catalog and e-commerce marketing channels. Employed numerous analytic tools to drive data-based decisions which significantly increased sales. Sourced new products from primary and secondary vendors both domestic and international including negotiating numerous contracts and vendor agreements. Managed and trained inbound/outbound call center staff and implemented cross-selling and up-selling programs. Led catalog re-design and customer acquisition initiative for a very successful national campaign. Show less A 20 million dollar hard goods company selling power industrial equipment, hand tools and hardware primarily through catalog and e-commerce marketing channels. Employed numerous analytic tools to drive data-based decisions which significantly increased sales. Sourced new products from primary and secondary vendors both domestic and international including negotiating numerous contracts and vendor agreements. Managed and trained inbound/outbound call center staff and implemented… Show more A 20 million dollar hard goods company selling power industrial equipment, hand tools and hardware primarily through catalog and e-commerce marketing channels. Employed numerous analytic tools to drive data-based decisions which significantly increased sales. Sourced new products from primary and secondary vendors both domestic and international including negotiating numerous contracts and vendor agreements. Managed and trained inbound/outbound call center staff and implemented cross-selling and up-selling programs. Led catalog re-design and customer acquisition initiative for a very successful national campaign. Show less



Northern Tool Inc.

• United States

• Buyer & Product Manager

  • Jul 1993 - Jun 1994

  Managed a $40 million revolving retail inventory which including sourcing new products from domestic and international vendors and controlling merchandise flow from two central distribution centers to 15 retail stores. Developed statistically analysis of product performance including volume and profit contributions. Managed a $40 million revolving retail inventory which including sourcing new products from domestic and international vendors and controlling merchandise flow from two central distribution centers to 15 retail stores. Developed statistically analysis of product performance including volume and profit contributions.