Experience

HireMilitary

• United States
• Human Resources Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Nov 2021 - Present



Verizon Business

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Program/Project Manager

  • Jan 2020 - Dec 2021

  • Act as a Program Manager for Verizon Business Group corporate marketing PMO to drive top business and strategic initiatives across the organization • Provide program and project management support to various corporate teams to include but not limited to schedule management, task prioritization, deliverable management, risk management, change management, and integration management • Oversaw the project management, coordination, and collaboration across three workstreams to implement PEGA decisioning software resulting in a 2020 cost savings of $40M • Lead the program management and implementation of COVID-19 contact tracing initiatives in support of public sector projects (encompassing Federal, State, and Local Government • Responsible for the standup and program management of six workstreams (Customer Journey, Order & Install, Contracts, Signature Experiences, One Talk, Telesales Survey) to drive organizational change and drive to the 5 year goal of a Net Promotor Score of 60. Show less



Four Star Printing | Prosphere Tek, Inc.

• Washington D.C. Metro Area

• Senior Marketing Manager Consultant

  • May 2019 - Dec 2020

  • Manage MarCom team members and all marketing activities, including event management, MDF program, internal and external communications, content, branding, and lead generation campaigns • Responsible for development and oversight of the strategy, roadmap and execution of marketing initiatives • Establish the marketing budget, ROIs and key performance metrics and brief executive management on weekly basis • Execute multi-channel sales and marketing campaigns to target prospects, inactive accounts and customer growth accounts • Improve customer experience across marketing touchpoints to drive awareness, conversion and repeat purchase • Provide CRM training to inside and field sales teams on lead flow, campaigns and product enhancements Show less



CARFAX

• United States
• Software Development
• 700 & Above Employee

• Field Marketing Manager

  • Sep 2018 - Mar 2019

  • Primary liaison to sales executives and 200-person national sales team providing strategic marketing input on sales strategy, product launches and multi-channel marketing campaigns • Develop, implement and scale effective sales enablement tools that assisted national sales team in exceeding 2018 year-end sales goal by 20 percent • Lead 10 person cross-functional team to implement effective sales enablement and market penetration strategy that yielded 110 sales within the first five days of a new product launch • Created multi-channel marketing strategy presentations to internal executives to help drive product launches and go-to-market plans for products across market segments • Managed and organized all aspects of special events, conferences and trade shows, one event resulting in the capture of 400+ leads Show less



Verizon Business

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager

  • Jun 2014 - Sep 2018

  • Developed, drove and executed demand generation marketing program for $500M initiative to build out fiber network • Built omni-channel marketing campaigns designed to reach targeted personas multiple ways across multiple channels one resulting in 866 leads to sales worth $1.7M in monthly recurring revenue • Primary liaison between sales and product management to develop and implement effective scalable sales enablement tools that supported a 240-person national sales team • Directed multiple cross-functional projects across several departments and championed projects through completion, one which resulted in generating $2.5M in annual revenue • Managed vendor, contractor, and outsourcing relationships related to department functions, overseeing $1.2M annually in contracts • Executed weekly campaign read out that educated 40 person cross-functional team, tracked metrics, optimized strategy, and identified additional markets • Implemented clear KPIs to ensure marketing demand generation campaigns delivered on expected goals and analyzed lead flow contribution to revenue evaluating ROI Show less



National Recreation and Park Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Marketing Manager

  • Jun 2009 - Jan 2014

  • Collaborated with executive team to develop marcom strategy, messaging, target audience segmentation, and lead criteria, to create multi-channel campaigns and collateral that drove customer engagement and prospect participation • Collaborated with product/service management teams to determine market viability and developed strategies, tactics, and content to launch new initiatives • Managed two-person team to create and execute on-going multi-channel marketing campaigns • Managed budgets to ensure projects were on budget and identified an area that saved organization $150K in design and print costs per year • Develop event marketing strategy for registration, designated products, services, and channels at a 6,000+ attendee annual conference, one campaign yielded a 27 percent increase in attendance Show less



Aquent

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Marketing Manager Consultant

  • Feb 2009 - Jun 2009

  • Managed accounts, campaigns, and projects in various stages of completion • Developed and implemented event marketing campaigns to drive attendance, engagement and awareness • Prepared detailed monthly status reports on leads generated, web statistics, and Google AdWords for client associations • Wrote, produced, and implemented B2B email campaigns to specific vertical market segments • Managed accounts, campaigns, and projects in various stages of completion • Developed and implemented event marketing campaigns to drive attendance, engagement and awareness • Prepared detailed monthly status reports on leads generated, web statistics, and Google AdWords for client associations • Wrote, produced, and implemented B2B email campaigns to specific vertical market segments



Command Information

• Herndon, Virginia

• Marketing Manger

  • Aug 2006 - Feb 2009

  • Supervised 3 person team to develop and execute marketing campaigns and projects for Commercial and Federal divisions • Direct report to the CEO of a $40M company; advised and briefed executive team on all marketing initiatives • Facilitated development and coordination of corporate rebranding strategy • Created and executed B2B lead generation campaigns through email blasts, white paper syndication, trade show mailers and Google AdWords • Reviewed the action plan and facilitated meetings with contractors to perform selected projects • Supervised and updated web site that produces 200 leads per month • Managed lead generation software and coordinate with VP of sales to assign leads to sales team • Managed and organized all aspects of special events, conferences and trade shows (one show resulting in the capture of 400 leads) • Produced presentations integrating corporate and product branding with key messages • Wrote, produced, and implemented radio ads, print ads, brochures, newsletters and web content • Assisted in development of press releases, press kits and fact sheets for media relations program • Managed and selected 3rd party marketing vendors for the production of print and give-away material • Implemented a new printing system for business cards that saved the company $13,000 a year • Coordinated timely production and delivery of printed materials such as signs, folders, and plaques • Assisted in media relations and helped facilitate press conferences Show less



Briscoe, Inc.

• Woodbridge, Virginia

• Marketing Coordinator

  • Jan 2004 - Aug 2006

  • Responsible for writing, editing, and production of press releases/advertisements • Worked with President to develop and implement quarterly business and marketing goals • Interacted with clients and vendors to provide status reports and resolution of disputes • Managed 3 team members to meet weekly work schedules • Generated new sales and exceeded sales expectations resulting in a 10% annual increase • Responsible for writing, editing, and production of press releases/advertisements • Worked with President to develop and implement quarterly business and marketing goals • Interacted with clients and vendors to provide status reports and resolution of disputes • Managed 3 team members to meet weekly work schedules • Generated new sales and exceeded sales expectations resulting in a 10% annual increase



Architecture, Inc

• Reston, Virginia

• Marketing Coordinator

  • Apr 2002 - Dec 2003

  • Supported and coordinated the marketing efforts of the President and the four company VPs • Managed all aspects of high visibility corporate events • Responsible for business proposals from strategy to final document production and submission • Designed, prepared, and participated in proposal/sales presentations (one effort resulted in the award of a $15 million contract) • Managed all aspects of exhibit booth preparation and trade show participation • Supported and coordinated the marketing efforts of the President and the four company VPs • Managed all aspects of high visibility corporate events • Responsible for business proposals from strategy to final document production and submission • Designed, prepared, and participated in proposal/sales presentations (one effort resulted in the award of a $15 million contract) • Managed all aspects of exhibit booth preparation and trade show participation



Advent Media Group

• Charleston, South Carolina Area

• Account Executive

  • Sep 2000 - Mar 2002

  • Managed and maintained 10,000 member database • Acted as company liaison on multiple accounts • Supervised and coordinated Friends of the Hunley member tours • Managed and maintained 10,000 member database • Acted as company liaison on multiple accounts • Supervised and coordinated Friends of the Hunley member tours



U.S. Senator Strom Thrumond

• Washington D.C. Metro Area

• Summer Intern

  • Jun 1999 - Aug 1999

  • Participated in weekly staff meetings with Senator Thurmond to review constituent issues • Prepared correspondence addressing current issues and concerns • Participated in weekly staff meetings with Senator Thurmond to review constituent issues • Prepared correspondence addressing current issues and concerns