Experience

Faust Distributing Co

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director Of Brand Development

  • Feb 2021 - Present

• Marketing Manager

  • Nov 2015 - Feb 2021

  Plan and direct marketing of organizations, products and services along with brokering sponsorships large and small with all the brands in our portfolio for events/initiatives of all sorts. -Establish strategic marketing plans to achieve company objectives for products and services by developing and executing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives. -Establish and maintain consistent company image throughout all… Show more Plan and direct marketing of organizations, products and services along with brokering sponsorships large and small with all the brands in our portfolio for events/initiatives of all sorts. -Establish strategic marketing plans to achieve company objectives for products and services by developing and executing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives. -Establish and maintain consistent company image throughout all product lines, promotional materials and events while ensuring strategic compliance to supplier brand standards and company standards. -Manage localization of national programing from all of our suppliers. -Manage social media platform(s) -Develop and build upon relationships with local and national media outlets such as print, radio, television, out of home, social etc. -Develop and build upon relationships with local civic organization including but not limited to chambers of commerce, local governments, elected officials and charity organizations. -In conjunction with V.P. of Brand Development, evaluate special event opportunities, analyze ROI, brand building potential, longevity, consumer impact, and potential for supplier participation. -Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities.

• Brand Manager

  • Jan 2015 - Nov 2015

  Cicerone Certified (CBS) -Accountable for the marketing, merchandising, and successful brand management of the vast Faust portfolio in Houston. Responsible for developing strong relationships with key retail personnel and enhancing our existing partnerships to facilitate support of our products. With over 500 brands, key initiatives include: -Team up with brewery representatives to create and execute marketing programs designed to enhance beer offerings. -Provide sound marketing and… Show more Cicerone Certified (CBS) -Accountable for the marketing, merchandising, and successful brand management of the vast Faust portfolio in Houston. Responsible for developing strong relationships with key retail personnel and enhancing our existing partnerships to facilitate support of our products. With over 500 brands, key initiatives include: -Team up with brewery representatives to create and execute marketing programs designed to enhance beer offerings. -Provide sound marketing and brand development strategies to ensure best in market practices in building superior relationships with retailers. -Coordinate with local marketing connections to procure and plan effective events and activities to promote brands. -Communicate brand programs and expectations to all sales team personnel Faust Distributing Products: • MillerCoors, • Tenth and Blake (Blue Moon, Leinenkugel's, George Killians, Henry's, Crispin Cider, Fox Barrel, Grolsch, Pilsner Urquell, Peroni) • Heineken US (Heineken, Newcastle Brown Ale, Tecate, Tecate Light, Dos Equis Amber Ale, Indio, Bohemia, Carta Blanca, Sol) • Diageo Import Company (Guinness, Harp, Red Stripe, Smirnoff Ice) • Gambrinus Company (Shiner Bock , Bridgeport) • Boston Beers (Sam Adams) • New Belgium Brewing • Abita Brewing • Mike's Hard Lemonade Company • Pabst Brewing Company • Boulevard Brewing Co. • Deschutes Brewery • Live Oak • Ballast Point • Moosehead Imports • Labatt USA • Krombacher • Bard's Tale • Latis Imports • Goliad Brewing • Hops and Grain Brewery • Epic Brewery • Austin Eastciders • Buffalo Bayou Brewery

• Miller Lite Brand Manager

  • Nov 2013 - Dec 2014

  Accountable for the marketing, merchandising, and successful brand management of the Miller Lite brand in the Houston and Austin territories. Responsible for developing strong relationships with key retail personnel and enhancing our existing partnerships to facilitate support of the Miller Lite brand. -Team up with MillerCoors representatives to create and execute marketing programs designed to enhance premium light beer offerings. -Provide sound marketing and brand development… Show more Accountable for the marketing, merchandising, and successful brand management of the Miller Lite brand in the Houston and Austin territories. Responsible for developing strong relationships with key retail personnel and enhancing our existing partnerships to facilitate support of the Miller Lite brand. -Team up with MillerCoors representatives to create and execute marketing programs designed to enhance premium light beer offerings. -Provide sound marketing and brand development strategies to ensure best in market practices in building superior relationships with retailers. -Coordinate with local marketing connections to procure and plan effective events and activities to promote Miller Lite -Communicate brand programs and expectations to all sales team personnel

• Category Manager-Key Accounts

  • May 2012 - Nov 2013

  Category lead on all Spec's, Walmart,Randall's, Fiesta, Super Target, Food Town and Sellers accounts. Have worked in customer service and account management before taking on a role as a category manager entailing product placement strategy and set design at various accounts all over the Houston area. Maintaining important relationships with some of the top sales accounts as well as some of the finest suppliers remains a fundamental part of this role in our business at… Show more Category lead on all Spec's, Walmart,Randall's, Fiesta, Super Target, Food Town and Sellers accounts. Have worked in customer service and account management before taking on a role as a category manager entailing product placement strategy and set design at various accounts all over the Houston area. Maintaining important relationships with some of the top sales accounts as well as some of the finest suppliers remains a fundamental part of this role in our business at Faust. Active member of the Texas Advocacy Team for MillerCoors engaging in collaboration and knowledge sharing among representatives from numerous distributors and MillerCoors representatives across the region. Faust Distributing is one of the largest family-owned wholesale beer distributors in Texas and one of the largest independent distributors of Miller Brewing Company and Coors Brewing Company products in the US. Faust also continues to grow its already abundant surplus of imported and craft beers.



APQC

• United States
• Research Services
• 1 - 100 Employee

• Business Consultant

  • Jun 2011 - Jun 2012



NAACP

• Civic and Social Organizations
• 300 - 400 Employee

• Assistant

  • Jan 2010 - Jun 2010

  Investigated grievances and reviewed cases within the NAACP organization (San Antonio Branch). Investigated grievances and reviewed cases within the NAACP organization (San Antonio Branch).



Lyndon Baines Johnson Presidential Library

• Research Assistant

  • May 2009 - Aug 2009

  Helped researchers pull files and documents relevant to their subjects of research. Helped researchers pull files and documents relevant to their subjects of research.



Travis County Democratic Party

• Assistant to the Campaign Coordinator/Field Organizer

  • May 2008 - Sep 2008

  Assited the head coordinator in whatever tasks needed to be done to fulfill the grassroots organization. The field coordinating position consisted of directing block walkers and other field operations involving organizing events by district and cutting turf of individual neighborhoods. Helped organize campaign events such as fundraisers, block parties, and other campaigning tactics. Assited the head coordinator in whatever tasks needed to be done to fulfill the grassroots organization. The field coordinating position consisted of directing block walkers and other field operations involving organizing events by district and cutting turf of individual neighborhoods. Helped organize campaign events such as fundraisers, block parties, and other campaigning tactics.



Austin City Limits

• Street Team Coordinator

  • May 2007 - Sep 2007

  Helped advertise for the Austin City Limits Music Festival that takes place in Zilker Park annually at resturaunts, concerts, and hubs of the music industry throughout Austin. Helped advertise for the Austin City Limits Music Festival that takes place in Zilker Park annually at resturaunts, concerts, and hubs of the music industry throughout Austin.