Dave Gellert

Account Director at The Creative Engagement Group
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Experience

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • Mar 2023 - Present

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Account Director
      • Jun 2022 - Feb 2023

    • United Kingdom
    • E-Learning Providers
    • 1 - 100 Employee
    • Account Director
      • Jan 2019 - Jun 2022

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • 2017 - 2018

      Leading a digital transformation for the DTC arm of one of America’s largest Vitamins manufacturers. Working to onboard and enable new technologies/platforms and tactics. Specific deliverables include: • Multichannel CRM strategy including traditional media, digital media, email, direct mail/catalog, social media, influencer program management, community management, social care, campaign execution, data strategy, & acquisition, research, persona development, customer journey mapping, customer experience design, e-commerce strategy optimization. Show less

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Senior Account Director
      • 2016 - 2017

      Responsible for driving incremental revenue for the NY Studio and developing complete Visual Identity Systems, including logo design, brand guidelines, packaging, point of sale and all miscellaneous day-to-day needs for two Fortune 500 companies Responsible for driving incremental revenue for the NY Studio and developing complete Visual Identity Systems, including logo design, brand guidelines, packaging, point of sale and all miscellaneous day-to-day needs for two Fortune 500 companies

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • VP, Management Director
      • 2015 - 2016

      • Assisted in the development and production of FCB Chicago’s first Super Bowl TV commercial. • Organized and led cross-functional marketing partner presentations. • Coordinated marketing deliverables for annual Sales and Marketing Convention to wholesalers. • Served as the face of the Agency with New York based clients, and acted as liaison with the FCB team in Chicago. • Assisted in the development and production of FCB Chicago’s first Super Bowl TV commercial. • Organized and led cross-functional marketing partner presentations. • Coordinated marketing deliverables for annual Sales and Marketing Convention to wholesalers. • Served as the face of the Agency with New York based clients, and acted as liaison with the FCB team in Chicago.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Management Supervisor
      • 2011 - 2015

      • Directed creative process from strategy through production with multiple targets and touchpoints, including TV, radio, magazine and digital custom units. • Directed creative process from strategy through production with multiple targets and touchpoints, including TV, radio, magazine and digital custom units.

    • Marketing/Branding Consultant
      • 2011 - 2011

      • Formed a team of experts across all marketing disciplines to provide a comprehensive launch and marketing strategy. • Developed a 360° marketing plan including key consumer insight identification, brand identity and strategy development, logo design, website development, media planning, social media planning, event marketing, promotional marketing and trade advertising. • Formed a team of experts across all marketing disciplines to provide a comprehensive launch and marketing strategy. • Developed a 360° marketing plan including key consumer insight identification, brand identity and strategy development, logo design, website development, media planning, social media planning, event marketing, promotional marketing and trade advertising.

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Regional Account Supervisor
      • 2006 - 2010

      • Responsible for key POS marketing support to the MillerCoors distributor network throughout NY, PA, MA, MD, VA, DE & DC, representing more than 60% of the volume in the entire Eastern region. • Responsible for key POS marketing support to the MillerCoors distributor network throughout NY, PA, MA, MD, VA, DE & DC, representing more than 60% of the volume in the entire Eastern region.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Supervisor
      • 2003 - 2006

      • Managed all day-to-day functions for Heineken Global, Amstel Light, Four Regions and Trade. • Managed all day-to-day functions for Heineken Global, Amstel Light, Four Regions and Trade.

    • United Kingdom
    • Advertising Services
    • 500 - 600 Employee
    • Account Executive/Account Supervisor
      • 2000 - 2003

      • Authored creative briefs, conference reports, creative rotation recommendations, competitive creative analyses and localized quarterly media/creative updates for all brands to energize the sales force. • Authored creative briefs, conference reports, creative rotation recommendations, competitive creative analyses and localized quarterly media/creative updates for all brands to energize the sales force.

Education

  • Drexel University - College of Business and Administration
    BS, Marketing
    1993 - 1998
  • Akiba
    HS Diploma

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