Experience

Denny's

• United States
• Restaurants
• 700 & Above Employee

• Vice President, Guest Experience & Marketing Technology

  • Nov 2016 - Present

  Lead all consumer experience and consumer-facing marketing technology efforts for Denny's 1,700 restaurants.

• Senior Director, Product Marketing & Marketing Technology

  • Feb 2015 - Nov 2016

  Directed all consumer-facing marketing technology initiatives for the Denny’s brand, including online/mobile ordering, loyalty, table-top tablets, and 3rd party delivery partnerships.

• Senior Director, Product Marketing & Strategy

  • Jan 2010 - Feb 2015

  Developed the annual product marketing calendar for Denny’s 1,700 restaurants, highlighted by 4 limited-time-only modules per year that are promoted with a $50MM+ annual media budget to drive traffic and sales. Drove the brand's product innovation, product positioning, and pricing strategy for all menu platforms.

• Director, Marketing & Strategic Initiatives Analytics

  • Jun 2007 - Jan 2010

  Directed all of the marketing analytics for the brand team. Partnered with Product Marketing team to develop business cases for multiple new product platforms, conducting ROI analysis on all key product tests and marketing vehicles.

• Senior Manager, Marketing Analytics

  • Feb 2006 - May 2007

  Performed analytics on all key product tests and marketing investments. Developed a more robust process for the quarterly sales, traffic, and food margin forecast based on a regression model of historical revenue drivers.



BWG Strategy LLC

• United States
• Market Research
• 1 - 100 Employee

• Advisory Board Member

  • Sep 2016 - Present

  BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking. BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development and personal / professional networking.



Gap Inc.

• United States
• Retail
• 700 & Above Employee

• Manager, Marketing Effectiveness

  • Jan 2005 - Feb 2006

  Provided strategic guidance on marketing investment decisions by performing pro forma financial analysis on all measurable marketing vehicles, including both in-store promotions and out-of-store activities (TV, Print, Newspaper, Outdoor, Event Marketing, Direct Mail, and Email.)

• Senior Financial Analyst, Marketing Effectiveness

  • Jun 2003 - Dec 2004

  Ran pro forma and post analysis on all in-store marketing and merchandising promotions for the Gap brand.