Experience

AppCard, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• CRM /Account Director /Success Manager UNFI Pittsburgh Division

  • Aug 2011 - Present

  In my most recent role, I am creating and managing CRM solutions within UNFI's Eastern Region, including Shop 'n Save and Great Valu. I am directing affinity programs for acquisition, retention, and reactivation utilizing our powerful state-of-the-art loyalty platform. Also, preparing Cognos report for performance reviews, promotion and customer migration analysis, and customer analysis. • Expertly expanded store count and acquired new retail banners by negotiating a multi-year agreement between AppCard and SuperValu. • Steered integrated team, supervising new store implementations and management of installation resources.



Adlife Marketing & Communications Co., Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Account Services

  • Jan 2005 - Sep 2011

  In this role, I was developing and executing end-to-end marketing solutions, encompassing marketing, advertising, design, print, food styling, and website design. I was updating company sites by creating and uploading client-engaging content.• Boosted brand awareness, increased internal account profitability, minimized lost revenue, and established new marketing opportunities.• Built and nurtured relationships to sell comprehensive marketing services.

• Production Manager

  • 2003 - 2005

  Empowered and mentoring internal client groups was my key duty in this role. I was also boosting department profitability by reviewing and existing departmental operations.• Slashed labor costs by 35% as well as maximized productivity and accuracy by transforming ad production department and sales and service teams.• Built and oversaw a skilled team of up to 40 production artists and designers.• Prepared and controlled annual departmental budgets focusing on cost minimization.

• Marketing Consultant

  • Jan 2001 - Jan 2003

  Liaised with key decision makers at client accounts including; Foodtown, C&S Wholesale Grocers, Bozzutos, D'Agostino's, Associated Grocers, and others to drive top line revenue growth. Performed comprehensive client needs analysis to ensure win-win situations. Managed third-party relationships and contracts. Analyzed, evaluated and implemented total marketing strategies. Oversaw accounts receivable function to ensure timely payments.



Windsor Marketing Group

• United States
• Retail
• 1 - 100 Employee

• Account Executive

  • Jan 2000 - Jan 2001

  An award winning in-store marketing solutions provider helping retailers increase sales by developing and distributing in-store marketing programs. Authored marketing and communications plans. Performed comprehensive client needs analysis to ensure win-win situations. Fostered fresh customer relationships. An award winning in-store marketing solutions provider helping retailers increase sales by developing and distributing in-store marketing programs. Authored marketing and communications plans. Performed comprehensive client needs analysis to ensure win-win situations. Fostered fresh customer relationships.



C&S Wholesale Grocers

• United States
• Wholesale
• 700 & Above Employee

• Key Account Manager

  • Jan 1999 - Jan 2000

  Cultivated and fostered relationships with 'C' level executives and client accounts. Negotiated and upheld critical contract issues while maintaining excellent customer relations. Directed account managers in regard to C&S' inventory reduction program. Responsible for accounting issues including resolving deductions, monitoring credits and budgeting.

• Account Manager

  • Jan 1998 - Jan 1999

  Charged with responsibility of over $1 billion in annual sales at one of C&S' largest customers. Conceived and implemented an inventory management program while simultaneously improving product service levels.Managed, maintained and improved overall operations.Accomplishments used as a model for all C&S Account Managers.

• Retail Coordinator

  • Jan 1996 - Jan 1998

  Liaison between C&S and its Independent Customer Group. Organized and managed all aspects in the development and execution of retail advertising and promotional programs.



P&C FOODS

• Regional grocery store chain

  • Jan 1991 - Jan 1996

  Store Manager Managed store operations with several outstanding accomplishments including: sales records, reduced turnover and improved store profitability. Responsibilities included budgeting, merchandising, hiring, personnel supervision, labor scheduling and public relations. Store Manager Managed store operations with several outstanding accomplishments including: sales records, reduced turnover and improved store profitability. Responsibilities included budgeting, merchandising, hiring, personnel supervision, labor scheduling and public relations.