Dave Lyall

Head Of Communications at Cricket NSW
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Contact Information
us****@****om
(386) 825-5501
Location
Manly, New South Wales, Australia, AU

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Lloyd Howard Green

I had the privilege to work with David Lyall at Sports Communication Australia from April 2011 to May 2014. I was the company's first employee, and together we strived to create a dynamic and successful boutique sports media and PR agency. David is a highly skilled operator, specialising in media management, athlete management, event media management and crisis communications management. He also offers extensive expertise in writing, journalism, content marketing and social and digital media strategy. I thoroughly enjoyed working with David in establishing Sports Communication Australia as a market leader. We shared an industrious work ethic that has seen the company expand its clientele. Not only did our relationship excel in that time, but so too did the quality of work. I have no hesitation in recommending David Lyall and Sports Communication Australia to any potential business partners. David was a great mentor, a fantastic boss and an even greater bloke. I wish him and the team at Sports Communication Australia all the best in the future.

Roopa Fulivai

I have enlisted the help of Dave Lyall to assist me with all things sports related and help grow PR coverage in the Australian market for Eurosport. Over the time I've worked with him, we have achieved our objectives through his strategic planning/scoping, understanding of the Australian media landscape, coupled with his expert knowledge of the programming on Europsort. Dave and his team at Sports Communication Australia have always gone out of their way to help Eurosport with last minute requests. They always deliver on time and take on new challenges handed to them with professionalism and positivity. Personally, Dave is an expert in his field and a pleasure to work with. I find it easy to reach out to to run an idea/concept by him and hear from him an honest response. I have no hesitation in recommending him.

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Credentials

  • Creating a Communications Strategy
    LinkedIn
    Jun, 2022
    - Nov, 2024
  • Giving and Receiving Feedback
    LinkedIn
    May, 2020
    - Nov, 2024
  • Managing Self-Doubt to Tackle Bigger Challenges
    LinkedIn
    May, 2020
    - Nov, 2024
  • Content Marketing: Videos
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • LinkedIn Video Marketing for Personal and Brand Pages
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • The Decision Makeover (getAbstract Summary)
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • The Six Morning Habits of High Performers
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Being an Effective Team Member
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Choosing Not to Choose (getAbstract Summary)
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Managing Brand Reputation
    LinkedIn
    Mar, 2020
    - Nov, 2024

Experience

    • Australia
    • Spectator Sports
    • 200 - 300 Employee
    • Head Of Communications
      • May 2021 - Present

    • Owner and Managing Director
      • Nov 2009 - Present

      At Sports Communication Australia we specialise in creating and managing traditional & social media plans for sporting organisations and events, individual athletes and corporate clients who wish to market and promote their products in the media through sport and athletes. As the founder and MD of 'Sports Comm' I have a hands on role across all accounts and all of the services that we provide, particularly when it comes to strategy and planning. Our core business is to provide: *Public relations campaigns *High performance athlete and talent management *Media management for organisations *Event media management *Social media campaigns *Media training *Writing & Research *Crisis Management

    • Business Development Manager
      • Nov 2010 - Dec 2021

      Client facing operations manager at Australia's premier aviation entertainment company. As the first point of contact for all business development, media and public relations, contract negotiation, aerobatic display bookings, public speaking bookings, fan engagement and sponsorship enquiries, I am heavily involved in all areas of the Matt Hall Racing business (I don't fly the planes though!). My role also encompasses the Team Coordinator (or team ops manager) position for the Matt Hall Racing entry in the Red Bull Air Race. This role covers everything from processing race aircraft for international shipping to media and broadcast liaison to helping the pilot squeeze into his funky G-suit.

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Jun 2019 - May 2021

      Driving marketing and communications strategy for the Sydney Sixers, including team media management for the club's BBL and WBBL squads. Driving marketing and communications strategy for the Sydney Sixers, including team media management for the club's BBL and WBBL squads.

    • Media Manager
      • Jun 2014 - Oct 2020

      As the Media Manager at BMX Australia, my company, Sports Communication Australia, and I manage all day-to-day media activities for BMXA. Our role sees us work alongside management and stakeholders to tell BMX’s amazing story to Australians. It's a story of growth, electrifying action and great people. We use traditional and social media to bring the excitement and community spirit of BMX to life. The daily list of tasks we perform can include: *Media strategy and planning *Social Media publishing *Media training and education *Public Relations and media liaison *Managing media at events *Reporting competition results and promoting our amazing national team riders

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Media Manager
      • Dec 2018 - Jan 2019

      Media Management services for the two-time competition winning Sydney Sixers WBBL team. The role includes game-day media management and liaison with electronic, print and broadcast media as well as content distribution. On non-game days the role also includes proactive media pitching and activation. Media Management services for the two-time competition winning Sydney Sixers WBBL team. The role includes game-day media management and liaison with electronic, print and broadcast media as well as content distribution. On non-game days the role also includes proactive media pitching and activation.

    • Founder and Managing Editor Get 'Em Onside
      • Oct 2016 - Mar 2018

      Start up sports news and views site. Start up sports news and views site.

    • Media Manager
      • Apr 2011 - Oct 2015

      As the Media Manager at Water Polo Australia, my company, Sports Communication Australia, and I managed all day-to-day media activities for WPA. Our job was to work with management and stakeholders to communicate water polo’s story to the country. And the world if they’ll listen. We used traditional and social methods to spread the word, and loved nothing more than breaking new ground for a sport that deserves its place in the sun. The daily list of tasks we perform can include: *Media strategy and planning *Social Media publishing *Media training and education *Public Relations and media liaison *Reporting competition results and promoting our amazing national teams.

    • Main Press Centre Staff
      • 2008 - 2012

      Member of the Australian Olympic Committee's Main Press Centre staff at the Beijing and London Olympic Games, reporting on events for print and online mediums. My role saw me attend press conferences, doorstop interview opportunities and Olympic events to report for the Australian Olympic Committee's website and the Australian Olympic Team's daily newsletter ASPIRE. I also assisted in media liaison for the Australian Olympic Team at the Swimming and Water Polo facilities. Member of the Australian Olympic Committee's Main Press Centre staff at the Beijing and London Olympic Games, reporting on events for print and online mediums. My role saw me attend press conferences, doorstop interview opportunities and Olympic events to report for the Australian Olympic Committee's website and the Australian Olympic Team's daily newsletter ASPIRE. I also assisted in media liaison for the Australian Olympic Team at the Swimming and Water Polo facilities.

    • Communications Director
      • 2008 - 2009

      Media management of GSI's elite stable of athletes as well as brand driven Public Relations / Media campaigns. My role focussed on: *Public relations campaigns for athletes and corporate brands *Media management for athletes *Media training *Crisis Management I also worked to improve the internal and external communications and relationships between GSI's athlete clients and staff and the media. My PR, Media and Crisis Management work included concept and implementation of campaigns for athletes such as Ian Thorpe, Cadel Evans, Shane Watson, Torah Bright, Leisel Jones.

    • Media Manager
      • Sep 2001 - Nov 2008

      Public relations, media liaison, media centre management, writing, research, crisis management and media training for sporting clients including Swimming Australia, Surf Life Saving Australia, Surf Life Saving NSW, Diving Australia, Sydney FC. In this role I was part of the Swimming Australia High Performance structure in the position of Media Manager of the Telstra Dolphins Australian Swim Team (under the Media Director). I worked in this position with teams for the Olympic Games, World Championships (Long Course and Short Course), Commonwealth Games and at many junior representative events.

Education

  • The Forest High
    1985 - 1990

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