Chief Marketing Officer

• Nov 2022 - Present

Head of Marketing & Product

• Apr 2021 - Present

Product Manager (E-Commerce)

• Jan 2021 - Apr 2021

Content Manager

• Aug 2019 - Jan 2021

Analysis: - use content management systems to analyze website traffic and users engagement metrics - A/B testing Optimization & QA: - freelancer management: edit, proofread and improve writers’ posts - optimize content according to SEO Editorial: - develop content strategy aligned with short-term and long-term marketing targets - develop an editorial calendar and ensure content team is on board - collaborate with sales & design team to plan and develop site content, style and layout - create and publish engaging content - writing blog articles for well-known newspapers - stay up-to-date with developments and generate new ideas to draw audience’s attention Show less

Marketing & Business Consultant

• Oct 2018 - Sep 2019

- Strategic Marketing at NT Fitness, Nha Trang (Vietnam) - Branding for Supergreen, HCMC (Vietnam) - Business Development for Smiles Agency, Nha Trang (Vietnam) - Branding for Vinyz, Hannover (Germany) - Strategic Marketing at NT Fitness, Nha Trang (Vietnam) - Branding for Supergreen, HCMC (Vietnam) - Business Development for Smiles Agency, Nha Trang (Vietnam) - Branding for Vinyz, Hannover (Germany)

Working Student Marketing/CRM

• Jun 2018 - Sep 2018

- customer data protection - event management support - invoice processing - customer data protection - event management support - invoice processing

Working Student Online Marketing

• Feb 2018 - May 2018

- weekly global reportings & analysis - planning of further performance marketing activities with internal team members - weekly global reportings & analysis - planning of further performance marketing activities with internal team members

Social Media Expert

• Nov 2017 - Jan 2018

- social media marketing, especially facebook - create engaging content; videos, images, texts - social media marketing, especially facebook - create engaging content; videos, images, texts

Internship Fashion Research

• Mar 2017 - Sep 2017

- keyword & trends research - QA of website content - weekly data analysis & reporting - project development tracking - keyword & trends research - QA of website content - weekly data analysis & reporting - project development tracking

Co-Founder, CEO

• May 2016 - Mar 2017

It started as a spontaneous summer vacation idea. Webshop was built up within a week. My brother the techy and I the business geek. Online Marketing/Social Media Marketing: - establishment and monitoring of social media channels; Facebook & Instagram - account management - coordination of influencer collaborations - running display campaigns Finance: - profit forecasting - weekly revenue reporting - cost estimation Purchase: - trend research - identifying, acquiring and managing suppliers - price negotiations with suppliers in order to decrease costs Product: - maintain website content - optimization of website content to increase customer engagement - creation of website design together with web designer Show less

Sales Assistant

• Oct 2014 - Mar 2015

- product presentation - customer acquisition - sales advice, create customer & brand loyalty - product presentation - customer acquisition - sales advice, create customer & brand loyalty