Experience

BioSteel

• Canada
• Manufacturing
• 1 - 100 Employee

• Trade Marketing Manager- BioSteel

  • May 2022 - Present



The Whitney Reynolds Show

• Director Of Partnerships

  • Jan 2022 - May 2022



Drinkworks

• United States
• Food & Beverages
• 1 - 100 Employee

• Sr. Market Manager

  • Mar 2020 - Jan 2022

  Joint Venture between Anheuser- Busch and Keurig Dr. PepperDirect liaison to multitude of AB wholesalers across IL, MN, WI. Responsible for product launch, forecasting, orders, distribution, e-commerce strategy, local marketing efforts, sales execution, Route- to- Market- efforts, promotions, training, etc. Joint Venture between Anheuser- Busch and Keurig Dr. PepperDirect liaison to multitude of AB wholesalers across IL, MN, WI. Responsible for product launch, forecasting, orders, distribution, e-commerce strategy, local marketing efforts, sales execution, Route- to- Market- efforts, promotions, training, etc.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Brand Manager- Absolut Vodka

  • Jul 2019 - Feb 2020

  Lead FY21 BTL program development including briefing, project management, and budget tracking for 5 programsDeveloping new retail standards, POS guidelines, Event guidelines, and On-Premise playbookProject lead on four programs in FY20, including last minute LTE America Bottle development in partnership with global team, Coachella, and a new Always on LGBT activation approach

• Brand Activation Manager

  • Aug 2018 - Jul 2019

  Headquarter liaison for 3 divisions (35 states) across the country assisting with the localization of all MC brand plansProject lead responsible for developing the rebranded Absolut On Premise marketing strategy in collaboration withglobal team. Responsible for identifying new outside agency to develop creative.Delivered all Fy20 brand plans to all field marketing teams and distributor partners during divisional/planning meetings



AB InBev

• Belgium
• Manufacturing
• 700 & Above Employee

• Manager- Trade Marketing Brand Activation - Value Brands

  • Nov 2016 - Jul 2018

  • Lead the development of the national retail programs for all value brands within all retail channels (on and off premise)• Collaborate cross functionally with channel, brand, legal and regional teams to develop point of connection material (pocm) and retail hooks (sweeps, text to wins, etc) that align to channel and brand insights and strategies• Write and communicate creative briefs for use by agencies or suppliers that deliver framework retail of objectives and initiatives of the sales and marketing teams in order to generate concepts and ideas for national execution

• National Program Manager- Trade Activation Manager Program

  • Jul 2015 - Nov 2016

  Oversaw the expansion of the Trade Activation Manager (TAM) Program- A program of 200+ off premise (C-store) sales reps hired to build relationships with key accounts while promoting Anheuser-Busch products exclusively.



SinglePlatform

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Sales Consultant

  • Jul 2013 - Jun 2015

  SinglePlatform provides small businesses one stop to manage their digital presence and gain customers. Small businesses can update specials, events, menus, and more, across SinglePlatform’s Publisher Network of review sites, mobile applications, and related local guides, as well as their social media pages, website, and mobile-optimized site. Publishers partnering with SinglePlatform enhance their user experience with real-time local content, increase user acquisition through improved SEO, and add an additional stream of revenue.(Acquired by Constant Contact in June 2012.)



Ohio Bureau of Workers' Compensation

• Exhibition Coordinator

  • Oct 2012 - May 2013

  Assisted with the planning of the 2013 Safety Congress, the largest state safety and health exposition in the U.S. Generated $251,000 worth of booth space and sponsorships to exhibitors, the highest revenue in the 83 year history of the show. Wrote verbiage for and helped design several marketing pieces sent to thousands of prospective customers. Assisted with the planning of the 2013 Safety Congress, the largest state safety and health exposition in the U.S. Generated $251,000 worth of booth space and sponsorships to exhibitors, the highest revenue in the 83 year history of the show. Wrote verbiage for and helped design several marketing pieces sent to thousands of prospective customers.



Saks Fifth Avenue

• United States
• Retail
• 700 & Above Employee

• EEP Summer Intern

  • Jun 2012 - Aug 2012

  Served as a liaison between the buying office and vendors including Theory and BCBGCompleted all the steps necessary to create vendor orders ranging from $10,000-$200,000Assisted with the organization of the 2012 Contemporary Summit before and day of the event Served as a liaison between the buying office and vendors including Theory and BCBGCompleted all the steps necessary to create vendor orders ranging from $10,000-$200,000Assisted with the organization of the 2012 Contemporary Summit before and day of the event



Cardinal Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Meetings and Events Intern

  • May 2011 - Jun 2012

  Assisted with the planning of the Retail Business Conference in Las Vegas that had over 7000 attendees where I managed the shipment of packages on a truck insured for $250,00 and performed several other tasksContributed to the planning and organization of the National Meeting in Las Vegas that had over 2000 attendeesPrepared Check Requests ranging from $5000-$50000 to be processed under the department's cost centers Assisted with the planning of the Retail Business Conference in Las Vegas that had over 7000 attendees where I managed the shipment of packages on a truck insured for $250,00 and performed several other tasksContributed to the planning and organization of the National Meeting in Las Vegas that had over 2000 attendeesPrepared Check Requests ranging from $5000-$50000 to be processed under the department's cost centers



The Ohio Union at The Ohio State University

• Event Services Intern

  • Oct 2010 - Jun 2011

  Coordinate the schedule of hundreds of events taking place at the Ohio Union and assisted with event planning. Trained incoming interns and office assistants in the EMS (scheduling) system and office procedures Coordinate the schedule of hundreds of events taking place at the Ohio Union and assisted with event planning. Trained incoming interns and office assistants in the EMS (scheduling) system and office procedures



Freeway Lanes of Solon

• Event Hostess/ Customer Service Representative

  • Jan 2006 - Mar 2011

  Hosted events ranging from 10-200 people worth $200-$10000 as well as waitressed, served, and prepared foodExecuted the role as a customer service representative answering phones, invoicing, and working the desk Hosted events ranging from 10-200 people worth $200-$10000 as well as waitressed, served, and prepared foodExecuted the role as a customer service representative answering phones, invoicing, and working the desk



Legend Micro

• Customer Service Representative

  • Jun 2010 - Sep 2010

  Responsible for complete RMA process-Return Merchandise Authorization processProcessed about 200 order per day from 10 market places, disputed UPS damage claims, and ordered freightDeveloped and implemented the new customer service manual complete with graphs and instructions Responsible for complete RMA process-Return Merchandise Authorization processProcessed about 200 order per day from 10 market places, disputed UPS damage claims, and ordered freightDeveloped and implemented the new customer service manual complete with graphs and instructions