Daryn Groom

Brand Operations Manager at Studio Invisible
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • Afrikaans -
  • English -

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5.0

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Joerg Rhoden

I've had the pleasure to work with Daryn at Tjarks & Tjarks where he headed the production team while I was Account Director at the agency. Working with Daryn has been great due to his positive, helpful attitude and his can do and solution oriented approach to daily work and challenges. He has a great wealthy of production knowledge and his expertise in this area was invaluable. With him in his position, important cross-departmental work and interaction was very efficient and professional and I very much enjoyed working with Daryn.

Marko Govorusa

I have worked with Daryn on many FMCG, creative, artwork and pre-press projects. He has been a great asset to the Design Studios he has worked in, and has always been open-minded to collaboration and project development to ensure best processes and practices for final creative output. He is trusted by his teams, open with his opinions, and is a calm but firm colleague and motivator. Most importantly, he will always ensure that the craft of this jobs is executed to the highest level, and gets all jobs done efficiently. I have recommended Daryn many times in the past and will continue to do so in the future.

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Experience

    • United Kingdom
    • Animation and Post-production
    • 1 - 100 Employee
    • Brand Operations Manager
      • Jul 2022 - Present

      Key Clients: Dyson, Hugo Boss, Louis Vuitton, Cartier, Burberry, Calvin Klein, Bombay Saphire, Hennessy, Nike, 02, Hunter, Universal, Jimmy Choo, Bazaar, Vogue, Elle, Superdry, Loreal, Bacardi, GQ, Mugler, John Lewis, H&M, Pink, Net-A-Porter, Pacco Rabanne, Airbnb, Caudalie, Nexus Studios, BBDO, Mr Porter, Numero, Just Eat, Tumi, MPG Records Key Clients: Dyson, Hugo Boss, Louis Vuitton, Cartier, Burberry, Calvin Klein, Bombay Saphire, Hennessy, Nike, 02, Hunter, Universal, Jimmy Choo, Bazaar, Vogue, Elle, Superdry, Loreal, Bacardi, GQ, Mugler, John Lewis, H&M, Pink, Net-A-Porter, Pacco Rabanne, Airbnb, Caudalie, Nexus Studios, BBDO, Mr Porter, Numero, Just Eat, Tumi, MPG Records

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Creative Studio Manager (Maternity Cover)
      • Nov 2021 - Dec 2021

      Key Clients: River Island Manage and schedule all day-to-day tasks and challenges, ensuring all projects are aligned and set up in an effective, constructive and timely manner. Ensure that all projects are delivered on time and budget from Design through to Artwork across all creative touch points. • Responsible for delivery of all creative elements from end-to-end. • Manage the schedule and deliverables for both input and output of the Creative Team. • Liaise with multiple channel managers to ensure briefs are completed and all relevant information is supplied. • Manage freelance and permanent Creative Team resources and budget planning. • Plan out all annual and seasonal studio workflows. • Liaise with Design Team to agree Design objectives and requirements of all approved creatives. • Manage and facilitate daily meetings with the Creative Team and wider River Island departments. • Facilitate project kick-off meetings with Key Stakeholders, Clients, Managers and Creative Teams.

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Print Production Manager at Inspired Thinking Group (ITG)
      • Apr 2021 - Jul 2021

      Key Clients: Hotel Chocolat Manage all the Clients expectations throughout the end-to-end internal and external creative process to ensure Design, Artwork, Print and Technical requirements are aligned. Ensure the highest quality and cost effectiveness is achieved. • Input into suggested print specifications. • Liaise with Procurement to enable initial costing. • Review concepts and provide input into proposed print specifications. • Advise approach to development of colour standards. • Manage production of spot colour drawdowns with nominated supplier. • Liaise with Design Team to agree print trial objectives and requirements. • Liaise with nominated supplier to arrange print trail. • Manage print trial deliverables with supplier. • Liaise with Design Team for approval of print trial outputs. • Review range and identify colour and technical print harmonisation and reduction /common plate opportunities. • Liaise with Design Team to review and verify print specification. • Responsibility for all colour management and Press - Passes. • Conduct Technical review of artwork verse print specification. • Print Production and colour management.

    • Spain
    • Food and Beverage Services
    • 1 - 100 Employee
    • Creative Artwork and Print Production Manager (Private Client)
      • Jan 2020 - Jun 2021

      Key Clients: Tiger & Bean - Arna Falco, ChufaChoc, Spain Lead print production and quality assurance by analysing the entire Artwork process from concept to delivery. Employ overall project operations with the highest quality and efficiency. • Achieved design concept and colour consistency at final print stage by working closely with design and printers. • Facilitated the Brand Guidelines across the Tiger & Bean touch-points. • Chaired all activities relating to retouching of the products and visuals. • Managed and maintained quality and brand consistency throughout the creative process.

    • United Kingdom
    • Beverage Manufacturing
    • Creative Artwork and Print Production Manager (Private Client)
      • Jan 2020 - Jun 2021

      Key Clients: Ultra-Vino Wine Administer the delivery of print and digital requirements by following internal processes to the agreed quality standards. Regulate colour proofs on behalf of Marketing and Design, ensuring they meet marketing and clients’ expectations. Manage all print related projects from inception to successful conclusion of production and distribution in accordance with regulatory compliance. Manage all print related projects from inception to successful conclusion of production and distribution in adherence with regulatory compliance. • Directed conceptual development, procedures and marketing collateral from production. • Acted as ‘Brand Guardian’ across the Ultra-Vino touch-points. • Played an integral role in rendering all Artwork according to corporate guidelines. • Spearheaded projects covering typography, retouching designs, layouts, digital and illustrations. • Oversee the quality control of Artwork, retouching, visuals and colour management.

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Print Production / Project Manager
      • Mar 2021 - May 2021

      Key Clients: Vodafone (South Africa / Ethiopia) Key Clients: Vodafone (South Africa / Ethiopia)

    • United Kingdom
    • Graphic Design
    • 1 - 100 Employee
    • Project Manager
      • Dec 2020 - Mar 2021

      Key Clients: Japan Tobacco International (JTI) - Camel, Winston, Benson & Hedges, Ploom and Logic Ownership of all creative and technical Artwork and Production output delivering to the client’s vision. Manage and develop the planning, organisation, scheduling, budgets and production workflow for multiple creative and technical projects by working in conjunction with the Studio Manager, Clients, Design, Artwork, Quality Control and Printers throughout the end-to-end process. Ensuring all milestones and deliverables for the projects are achieved on time and budget. • Manage all Creative Service projects both externally and in-house. • Facilitate project kick-off meetings with key stakeholders, clients, managers and Creative Teams. • Maintain overall responsibility of production from creative briefing to final delivery. • Liaise with, inform and inspire clients, Artwork and Production Teams. • Ensure timing and resource requirements are met. • Maintain and track accurate project details for financial reporting. • Attend Press-Passes.

    • Advertising Services
    • 1 - 100 Employee
    • Senior Creative Artworker and Print Production
      • Aug 2020 - Dec 2020

      Key Clients: Waitrose, Tesco, Pernod Ricard, South Eastern Grocers, Castrol, Castore, Lamb Weston, Network Rail, and Hirsh Jewellers. Direct, develop and rollout Artwork and Print Production moving through the studio. Ensure the clients expectations and targets are fulfilled. • Manage and maintain quality standards across all aspects of the Artwork and Print Production process. • Apply Artwork and retouching to all SKU’s to ensure brand consistency. • Sign-off final colour targets for consistency across packaging and retouching requirements.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Senior Creative Artworker and Print Production
      • Jun 2020 - Aug 2020

      Key Clients: Marks and Spencer Oversee the creation and approval of packaging Artwork from design lockup to commercial reproduction of mechanical artwork. Direct the rollout of packaging projects for continuous colour improvement by optimising and retaining the brand identity. Initiate and direct projects using the Artwork Management Systems in order to provide master Design and Artwork files. Perform tasks, such as Photoshop retouching, Design layout and Artwork of all print and digital print production media. • Ensure the correct level of approval for brand and quality reliability throughout the Artwork and printing process. • Deliver projects on time and to budget with outstanding quality, controlling overall end-to-end project operations. • Hands on Artworker and Retoucher, maintaining the M&S Brand Guidelines at all times. • Formulate solutions and develop improved practices for the evolving studio and client requirements.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Structural Scheduling Manager
      • 2020 - 2020

      Key Clients: Waitrose and Partners, Tesco, Pernod Ricard, Marks & Spencer, and Aldi. Provide artistic direction on projects, strategic planning and promotional marketing services. Evaluate areas of enhancement by implementing best strategies accordingly. • Devised and applied best practice, ensuring efficiency of studio schedules. • Led end-to-end project operations, making sure successful execution and file handover was achieved. • Problem solving: raised challenges, suggested creative solutions.

    • Creative Studio Manager
      • May 2019 - Dec 2019

      Key Clients: Waitrose, Tesco, Pernod Ricard, South Eastern Grocers, Castrol, Castore, Lamb Weston, Network Rail, and Hirsh Jewellers. Delivered strategic support, guidance, and direction to Senior Creative Artwork Leads by serving as a line manager. Formulated effective strategies to meet business objectives by comprehending clients’ requirements. Oversaw day-to-day department operations for a smooth transition of daily activities by inspiring and motivating staff. Mentored cross-functional teams to optimise performance within the studio. • Streamlined internal artwork and production processes through strategic approaches. • Refined studio efficiency by completing projects within agreed time and to budget, whilst fulfilling client’s expectations. • Played a key role in delivering efficient input for Colour Management and consistency. • Ensured all staff followed quality guidelines for Artwork by heading and aligning company’s schedules. • Actively partook in client design meetings for reviewing print production setups and feasibility. • Actively managed the client’s brand guidelines, ensuring consistency across the production process. • Provided accurate timing and costing for the Creative Studio, aligning with the client’s budget requirements.

    • Senior Creative Artworker and Print Production
      • Nov 2018 - May 2019

      Key Clients: Unilever, Danone, Marmite, Reckitt Benckiser, Japan Tobacco International, Walmart, Ferrero and Thorntons. Ensure the Artwork and Production Departments are delivering all client requirements on time and to budget as a hands-on Artworker and Print Production Specialist. • Oversaw and monitored the Studio Production Team, whilst engaging in daily Artwork and Production tasks. • Headed up final approval (QC) of artworks leaving the studio, ensuring they complied with the approved design concept.

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Artwork Production Director
      • Oct 2017 - Nov 2018

      Key Clients: Aldi, Hofer, Lego, Muller, Walgreens USA, HSBC, and Cockspur Rum/Alcohol. Analysed changing needs of the staff and business environments, taking corrective action regarding for redesigning the studio processes, aimed at attaining cost-effectiveness of the department. Controlled the budget and resource requirement for freelancers. Built a detailed structure for induction and monitoring internal procedures and quality standards to meet client expectations. Led and oversaw internal artwork procedures and quality standards with primary focus on fulfilling clients and artwork expectations and requirements. • Assessed and refined all Artwork and Production procedures by rendering advice to staff regarding best practice for Artwork, Design and Print. • Acted as the ‘Brand Guardian’ across all the clients brands and the Tjarks and Tjarks internal brand. • Contributed and assisted the Studio Operations Director in completing all projects within strict deadlines. • Boosted profitability by supervising staff members and championing whole process. • Led, inspired and motivated the team, ensuring their work was to the highest standard. • Advised staff on multifaceted packaging designs, production, and print related matters for mitigating risks. • Supervised the quality of internal training sessions and seminars via print training. • Recruited top performing staff to achieve business objectives. • Attended Press-Passes to ensure the design and client’s vision was achieved at final print.

    • Creative Artwork and Print Production Manager
      • Oct 2011 - Nov 2017

      Key Clients: Marks and Spencer Drove consistent improvement across all Packaging and Point of Sale Artwork channels by aligning Creative Production and Artwork departments. Created innovative solutions for the smooth running of studio requirements and expectations. Administered all facets of Artworks and Design concept through proper Colour Management from brief to final print. Interacted with Design, Creative Artwork, and Design Planners for approving final concepts. • Signed-off all final colour targets for reliability across Packaging and Point of Sale. • Acted as the M&S ‘Brand Guardian’ across General Merchandise (GM) and Foods Re-Branding. • Controlled overall end-to-end project operations. • Managed and structured the Creative Studio’s workflow and resources. • Maintained hands on approach with regards to Artwork and retouching. • Rolled out front of pack FIR legal labelling compliance by retaining front of pack corporate consistency. • Gained all approvals of Creative Artwork briefs and delivered within stringent deadlines. • Met and exceeded quality standards through Pre-Production and Colour Management. • Attended Press-Passes to ensure the M&S design intent was achieved at final print.

    • Director
      • Feb 2011 - 2013

      After 7 years in the industry, building a diverse portfolio of local and international brands, I opened DGD13 Ltd, where I can continue being creative whilst being able to expand beyond the borders of my keyboard. After 7 years in the industry, building a diverse portfolio of local and international brands, I opened DGD13 Ltd, where I can continue being creative whilst being able to expand beyond the borders of my keyboard.

    • Senior Designer and Artworker
      • Aug 2010 - Aug 2011

      ADDITIONAL EXPERIENCE Key Clients: Wickes, Johnson & Johnson, Coca Cola, P&G, L’Oréal, Ballantine’s Whisky, Coleman’s, Steven Gerrard. ADDITIONAL EXPERIENCE Key Clients: Wickes, Johnson & Johnson, Coca Cola, P&G, L’Oréal, Ballantine’s Whisky, Coleman’s, Steven Gerrard.

    • United Kingdom
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Senior Designer and Artworker
      • Jan 2010 - Dec 2010
    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Senior Designer and Artworker
      • 2008 - 2010
    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Graphic Designer, Brand Strategist
      • Jan 2007 - Dec 2007
    • Designer and Artworker
      • Jan 2006 - Oct 2006
    • Malawi
    • Marketing Services
    • 1 - 100 Employee
    • TV Production Assistant
      • Oct 2005 - Oct 2005

Education

  • Vega School
    BA Brand Communications Advertising and design, Conceptual and strategy development through visual communication
    2003 - 2005
  • Hirt & Carter 360 Solutions
    Diploma In Digital & Web Development, DTP & Web Design
    2001 - 2001
  • Kearsney College
    1995 - 2000

Community

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