Daryl K.

Digital Campaign Manager / Art Director at Firstcom Solutions Pte Ltd
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Location
Singapore, SG
Languages
  • English -
  • Chinese -

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Credentials

  • Visual Communication with Adobe Photoshop CS6
    Adobe
    Oct, 2020
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Sep, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Sep, 2020
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Sep, 2020
    - Sep, 2024
  • Social Media Marketing for Small Business
    LinkedIn
    Oct, 2016
    - Sep, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Aug, 2019
    - Sep, 2024

Experience

    • Singapore
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Campaign Manager / Art Director
      • Jul 2018 - Present

      • Determine how best to represent a concept visually• Determine which photographs, art, or other design elements to use• Develop the overall look or style of a social media creatives• Manage and supervise both local and overseas designers• Review and approve designs, artwork, photography, and graphics developed by other staff members • Talk to clients to develop an artistic approach and style• Coordinate activities with other artistic and creative departments• Present designs to clients for approval

    • Digital Marketing Consultant
      • Jan 2017 - Jun 2018

      • Create digital media campaigns according to business goals• Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics and videos• Establish online presence and work to improve brand presence• Maintain and manage all our social media channels• Suggest and implement direct marketing methods • Suggest strategies and methods for improvement• Regularly track and get insights into competitors' strategies• Stay up-to-date with digital media technologies and latest trends

    • Brand and Marketing Executive
      • Jan 2016 - Jan 2017

      • Develop and execute brand positioning for use across all communication channels• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses• Provides information by collecting, analyzing, and summarizing data and trends• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities

    • India
    • Insurance
    • 1 - 100 Employee
    • Senior Designer
      • Mar 2014 - Dec 2015

      • Thinking creatively to produce new ideas and concepts• contributing ideas and design artwork to the overall brief• Producing sketches or 'storyboards'​ or 'prints'​ to communicate ideas to the client• Meeting with the creative director and account managers before presenting ideas to clients• Briefing other members of the creative team• Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief; pitching ideas to clients

    • Graphic Designer
      • Sep 2012 - Mar 2014

      • Creates design solutions that have a high visual impact• Interpreting the client's business needs and developing a concept to suit their purpose• Developing design briefs by gathering information and data through research• Designs collaterals such as advertising, books, magazines, posters, and displays, corporate communications and corporate identity, e.g. giving organisations a visual 'brand' • Creates design solutions that have a high visual impact• Interpreting the client's business needs and developing a concept to suit their purpose• Developing design briefs by gathering information and data through research• Designs collaterals such as advertising, books, magazines, posters, and displays, corporate communications and corporate identity, e.g. giving organisations a visual 'brand'

    • Singapore
    • Design Services
    • 1 - 100 Employee
    • Visual Communication Specialist
      • Sep 2011 - Sep 2012

      • Branding and Graphics • Assisting the Project Managers with presentations that communicates visually• Taking on multiple projects at once • Branding and Graphics • Assisting the Project Managers with presentations that communicates visually• Taking on multiple projects at once

Education

  • Ngee Ann Polytechnic
    Design and Visual Communications, General
    2008 - 2011

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