Experience

Playgroup NSW

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Head of Partnerships

  • Nov 2022 - 1 year 2 months

  Sydney, New South Wales, Australia

• Partnerships Manager

  • Aug 2022 - Nov 2022

  Sydney, New South Wales, Australia Responsible for leading the corporate partnership function, developing new and existing partnerships of this well-loved non-profit organisation. If you are interested in working with Playgroups and connecting with new parents across NSW and beyond, I would love to connect with you - get in touch at dryder@playgroupnsw.org.au



DR Customer Experience

• Australia
• Advertising Services

• Director

  • Jun 2020 - 3 years 7 months

  Sydney, New South Wales, Australia Founder at DR CX, DR Creative and DR CRM. We work with businesses of all shapes and sizes to help them establish and grow relationships with their clients and customers through better customer journeys, content and communications. I love talking to new clients about their challenges and helping to see what the solution might look like. Contact us at hello@drcreative.com.au www.drcx.com.au www.drcreative.com.au



smrtr

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Solutions

  • Jan 2021 - Nov 2021

  Sydney, New South Wales, Australia



AFFINITY Agency Group

• Australia
• Advertising Services
• 1 - 100 Employee

• CRM Director & Senior Strategist

  • Sep 2018 - Jun 2020

  Sydney, Australia Headed the CRM department working alongside business leaders across Government, Automotive and Travel sectors. Instrumental in the creation and development of multi-million dollar CRM and CX strategies for the likes of Hyundai Motors, NSW Electoral Commission and the multi-award winning Central Coast Tourism campaign 2018-2020 which generated $1bn of tourism to the area.



Flourish - Customer Journey Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Jun 2016 - Sep 2018

  Sydney, Australia Proud to have established and led Flourish into the Australian market, growing the business significantly over 2.5 years whilst winning and retaining major business including Samsung - B2C & B2B across all divisions, UNICEF, The Smith Family & Australian Red Cross | Built and maintained an agile work environment, fun culture and brand identity | Established an extensive partner network | Improving staff retention | Multiple industry speaking events | Upskilling, training and staff development

• General Manager

  • Apr 2016 - Sep 2018

  Sydney, Australia Headed up Flourish Digital in Australia, where among other key partnerships, Flourish is best known as Samsung's digital CRM agency. From humble beginnings, I was able to grow the business significantly to position Flourish in the top players in digital and creative strategy in the region. Operationally, I was responsible for the P&L of the business, leading the account management and technical teams as well as developing and maintaining key business partners and relations in an agile… Show more Headed up Flourish Digital in Australia, where among other key partnerships, Flourish is best known as Samsung's digital CRM agency. From humble beginnings, I was able to grow the business significantly to position Flourish in the top players in digital and creative strategy in the region. Operationally, I was responsible for the P&L of the business, leading the account management and technical teams as well as developing and maintaining key business partners and relations in an agile environment.



Customer Success Partners Pty Ltd (CSP)

• Australia
• Advertising Services

• Founder/Director

  • Feb 2016 - Apr 2017

  Sydney, Australia Customer Success Partners are one of the fastest growing digital marketing services agencies in Australia. We've got the big ideas and the motivation to make it work. Get in touch with me today to see how we can help build a direct path to conversion for your brand.



Citrus

• Australia
• Advertising Services
• 100 - 200 Employee

• Head Of Client Services

  • Oct 2015 - Feb 2016

  Sydney, Australia I joined Citrus as Group Account Director in October 2015. My role as a leader within the agency was critical, providing strategic oversight, optimising account performance and overseeing profitability and budgets for numerous clients. Working closely with the CEO, I was also responsible for helping to define the overall direction of the business, creating valuable relationships with key vendors and business partners. The responsibilities of the role quickly progressed to leading the existing… Show more I joined Citrus as Group Account Director in October 2015. My role as a leader within the agency was critical, providing strategic oversight, optimising account performance and overseeing profitability and budgets for numerous clients. Working closely with the CEO, I was also responsible for helping to define the overall direction of the business, creating valuable relationships with key vendors and business partners. The responsibilities of the role quickly progressed to leading the existing client portfolio as Head of Existing Business. Show less



Global Red - Closed

• Australia
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Jan 2014 - Aug 2015

  Sydney, Australia Responsible for overseeing all major client relationships across the Australia region. Managing a team of talented individuals to deliver excellence across CRM, analytics, display media and loyalty • Responsible for multi-million dollar retention revenue across all major GR clients • Team management and team development – 3 AMs, 1 AE, campaign team, developers, analysts • Also head of team training – leading industry and client knowledge o Clients included Toyota, Fitness First,… Show more Responsible for overseeing all major client relationships across the Australia region. Managing a team of talented individuals to deliver excellence across CRM, analytics, display media and loyalty • Responsible for multi-million dollar retention revenue across all major GR clients • Team management and team development – 3 AMs, 1 AE, campaign team, developers, analysts • Also head of team training – leading industry and client knowledge o Clients included Toyota, Fitness First, NRMA, Terry White o Responsible for the development, implementation of Fitness First’s most successful member retention and acquisition strategies 2014-2015 o Developing and overseeing loyalty and CRM strategy and presenting/chairing discussion at board level o Implementation of new, efficient working processes across client services. o Responsible for ensuring all work is completed to the highest standards and to tight deadlines Show less



Experian Asia Pacific

• Singapore
• Information Services
• 200 - 300 Employee

• Manager, Client Development

  • Apr 2011 - Dec 2013

  Client retention and new business. Responsible for the management of enterprise level client relations including Google, Stockland, Kia, Tourism Australia and CBA across all Experian digital marketing products including Hitwise, Cheetahmail, mobile and social (Alchemy). Successes include company record level renewal dollars over 2 and a half years through evaluating and understanding key business objectives and building crucial relationships.



RedEye

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Account Director

  • Feb 2008 - Apr 2011

  Responsible for building and maintaining key client relationships across several of the UK's most respected brands including William Hill, ASDA & Monarch Airlines. Directly engaged in delivering client strategy in data analytics, CRM and email marketing. Successes include devising the NMA award winning email marketing strategy for Monarch Airlines 2011.



dabs.com

• Head of Email, Channel Executive

  • Apr 2005 - Feb 2008

  Solely responsible for the dabs.com & BT Shop brand email marketing strategy and creative.



BAE Systems

• Web Development

  • Jan 2005 - Apr 2005

  Web development in Comms department



Inkjet Direct (Europe) Ltd

• Marketing Consultant

  • Aug 2003 - Dec 2004



Granby Marketing Services Ltd

• Marketing Account Executive

  • Mar 2003 - Aug 2003