Experience

Bridgestone Asia Pacific

• Singapore
• Automotive
• 100 - 200 Employee

• Strategy & Market Insights Lead

  • Nov 2019 - Present

  • Leading a strategic project for ‘high value segment’ growth plan to develop actionable plans, identify growth / recovery opportunities and gaps in organization skillsets • Launched a high priority project on Voice of Customers (VoC) programme to be customer-centric, establish new KPI and drive product strategy • Formulated hypothesis, develop presentation storyboard using dashboards and analysis from multiple sources (first hand data and third party data) • Built a fact-based culture to bring market visibility on competition on macro trends, consumer behaviour & Covid impact, to add clarity in ambiguous situations • Established research framework to educate local group companies and strengthen the overall research skills and expertise for all 6 markets • Established a demand forecast calculation to align and benchmark across 9 markets • Managed research budget of USD 0.5 mil/year and research agencies



YouGov

• United Kingdom
• Business Intelligence Platforms
• 700 & Above Employee

• Associate Director

  • Jan 2019 - Nov 2019

  Industries: Automotive, E-commerce, Social Media, Travel, Fashion, Logistics • Consultative approach to help clients decide on the go-to market strategies and activation plans • Market research partner for consumer brand companies and brands in building industry insights and research design & roadmaps • Campaign evaluations for market engagements, helping brands target the right audience. Designed a framework concept to campaign for marketers • Incorporate a brand equity barometer for clients using YouGov's BrandIndex and created a new sector • Concept test for new ecommerce site and campaign evaluation • Developed new sector Automotive and Logistics for BrandIndex solution



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Senior Account Manager, APAC

  • Mar 2013 - Jan 2019

  Industries: Automotive Aftermarket and Home Appliances• APAC lead and Global Account Manager for one of the top accounts• Account management and insights generation from databases and studies to make strategic recommendation• Coupling consultative approach with SaaS process• Developed in-depth analysis of regional macro-economic and key market trends, pricing strategies, distribution, new product trends and underlying drivers of Automotive Aftermarket and Home Appliance industries in APAC region for global brands• Formulated the route to market structure for regional markets •Designed B2B and B2C studies using quant and qual methodologies, combining data sources and various studies to create a storyline for presentations to stakeholders• Designed research frameworks to support market acceptance, market sizing and marketing purposes• Invited to client workshops as guest speaker on market and consumer & shopper insights instore• Exceeded revenue targets for consecutive 5 years. From €1.6mil in 2013 to exceeding €6.0mil sales in 2017

• Assistant Account Manager, Adhoc & New Business

  • Oct 2011 - Mar 2013

  Industries: Electronics, FMCG, , NEA, New Product Development• Successful customized research proposal conversions and project delivery: Applied suitable quant and qual methodologies and delivered insights/ go-to market recommendations• Designed a series of mystery shopping and training programme to help manufacturers/ retailers on service efficiency/ compliance to increase conversion in-store activities to sales for TV and domestic appliances products• New product development to be the first market to launch a TV buyer purchase journey research on retail and online behaviour



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Senior Research Executive

  • Oct 2009 - Oct 2011

  Industries: Automotive and Electronics • Designed research approaches using a mix of quant & qual methodologies and successfully delivering multiple projects simultaneously • Carried out a 30-market mystery shopping study and projects on brand health tracking, product/ concept development (car clinic), customer satisfaction, stakeholder management, segmentation, demand trending. Industries: Automotive and Electronics • Designed research approaches using a mix of quant & qual methodologies and successfully delivering multiple projects simultaneously • Carried out a 30-market mystery shopping study and projects on brand health tracking, product/ concept development (car clinic), customer satisfaction, stakeholder management, segmentation, demand trending.



Credit Suisse

• Switzerland
• Banking
• 700 & Above Employee

• Market Risk Analyst

  • Dec 2008 - Oct 2009

  • Designed series of performance metrics on delivery and quality of risk data for management reporting • Part of team to improve the efficiency of Asia process and handled a migrated process from US • Designed series of performance metrics on delivery and quality of risk data for management reporting • Part of team to improve the efficiency of Asia process and handled a migrated process from US



Lehman Brothers

• Capital Markets
• 700 & Above Employee

• Product Controller

  • Jun 2008 - Dec 2008

  • Daily PnL generation and reconciliation and created excel based management reporting • Implement business system improvements • Daily PnL generation and reconciliation and created excel based management reporting • Implement business system improvements



UOB-SMU Entrepreneurship Alliance Centre

• Business Consultant

  • 2006 - 2008



Sino Group

• Hong Kong
• Real Estate
• 500 - 600 Employee

• Intern

  • Apr 2007 - Aug 2007