Darrion Lua

Cinematographer & Marketing Strategist at Conxept Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Hokkien Limited working proficiency
  • Korean Limited working proficiency

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Credentials

  • Google Ads Search Certification
    Google
    Jan, 2022
    - Nov, 2024
  • Emotional Intelligence
    RMIT University
    Mar, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Jul, 2020
    - Nov, 2024
  • Edusave Skills Award 2016
    Ministry of Education, Singapore (MOE)
    Dec, 2016
    - Nov, 2024
  • Kayaking 1-star Certification
    -
    Dec, 2012
    - Nov, 2024

Experience

  • Conxept Studio
    • Singapore
    • Media Production
    • 1 - 100 Employee
    • Cinematographer & Marketing Strategist
      • Nov 2021 - Present

      - Built a lead-generation funnel which increased email lead inquiries by 50% - Redesigned website landing page and optimised it for load speed and mobile which improved site session to an average of 7 minutes and decreased bounce rate by 8%. - Developed advertising strategies for Facebook advertising which resulted in 5x increase in CTR and 3x decrease in Cost-per-click - Managed content creation, copywriting and hashtag research for all channels - Implemented systems & digital tools which streamlined & simplified operation processes - Managed client relationships and sales of service which increased the Lifetime Value per client - Lead a team in the production of marketing content for clients (brand story, investment, review videos) - Managed customer & client relationships (CRM) which also increased LTV per customer/client - Collaborated with various stakeholders and their department in the production of content (Brand story videos, Investment videos, etc) Show less

  • Freelance
    • Freelance Marketer & Content Creation
      • Jan 2021 - Oct 2022

      TWO X FOUR Cafe - Developed a 2-week interactive campaign "make memories & fill your tummies" involving a self-photo booth to increase brand awareness & drive foot traffic on weekdays - Developed an organic social media strategy which increased post engagements by 400% and gained 200> followers over 2 weeks - Integrated influencer marketing which brought 50,000> views and 6000> engagements to the cafe, increasing its brand awareness Haagen-Dazs | Xiaomi | Green Monday - Collaborated with stakeholders to conceptualise and develop goal- oriented marketing content for expansion of outlets - Spearheaded a team of creatives & talents to produce optimised content for each brand's content distribution channels Show less

  • Photographer
    • Retail Art Supplies
    • 1 - 100 Employee
    • Freelance Photographer/Cinematographer
      • Apr 2018 - Dec 2020

      JAY.CLICKS PICTURES (Apr’18 - Dec'20) - Associate Photographer/Videographer for Portraits & Weddings - Editor (Lightroom, Photoshop, Premiere Pro) _ Passion projects | RSAF 163 Squadron Media Team - Squadron Event Photographer (NDA) - Producer of 68th GBAD Operator’s Graduation Parade (NDA) - Producer of NDP ‘19 video trailer for NDPeeps Others - Event photographer(Birthday parties, proposals, etc) JAY.CLICKS PICTURES (Apr’18 - Dec'20) - Associate Photographer/Videographer for Portraits & Weddings - Editor (Lightroom, Photoshop, Premiere Pro) _ Passion projects | RSAF 163 Squadron Media Team - Squadron Event Photographer (NDA) - Producer of 68th GBAD Operator’s Graduation Parade (NDA) - Producer of NDP ‘19 video trailer for NDPeeps Others - Event photographer(Birthday parties, proposals, etc)

  • Republic of Singapore Air Force
    • Singapore
    • Air Defence Weapon Operator
      • Jan 2019 - Oct 2020

      Ground-Based Air Defence weapon system operator of the I-HAWK (MIM-23 Hawk) System in 163 Squadron. :: Roles -Team Crew Chief (Team leader) -Improved High Power Illuminating Radar System trained operator :: Others -Performing pre-operation checks -Assisting with maintenance of the Improved High Power Illuminating Radar ::Skills - Analytical thinking - Planning problem solving solutions - Teamwork Ground-Based Air Defence weapon system operator of the I-HAWK (MIM-23 Hawk) System in 163 Squadron. :: Roles -Team Crew Chief (Team leader) -Improved High Power Illuminating Radar System trained operator :: Others -Performing pre-operation checks -Assisting with maintenance of the Improved High Power Illuminating Radar ::Skills - Analytical thinking - Planning problem solving solutions - Teamwork

  • Olympus APAC
    • Singapore
    • Medical Device
    • 100 - 200 Employee
    • Sales Promoter
      • Jun 2018 - Jun 2018

      :: Sales promoter for Olympus cameras :: Skills learned: -Educating customers by sharing camera capabilities and photography knowledge tailored to what each individual is looking for. -Understanding buyer’s needs and matching it to the right product. :: Sales promoter for Olympus cameras :: Skills learned: -Educating customers by sharing camera capabilities and photography knowledge tailored to what each individual is looking for. -Understanding buyer’s needs and matching it to the right product.

  • Sony
    • Entertainment Providers
    • 700 & Above Employee
    • Sales Promoter
      • May 2018 - May 2018

      :: Sales promoter for Sony mirrorless cameras at Singapore CEE 2018 show :: Skills learned: - Understanding of buyer’s needs - personalized communications - marketing :: Sales promoter for Sony mirrorless cameras at Singapore CEE 2018 show :: Skills learned: - Understanding of buyer’s needs - personalized communications - marketing

  • Singapore Polytechnic
    • Student Intern
      • Sep 2016 - Oct 2016

      :: Student intern at Composite Laboratory@Singapore Polytechnic Handled: - data collection of client contacts - distribution and fabrication of composite materials (Carbon fibre, fibre glass, etc.) :: Assisted in - various fabrication method like Vacuum Assisted Resin Infusion (VARI) and hand lay-up - advanced illustrative drawing with Adobe Illustrator and CATIA - OMAX Water-jet cutting machine operations - Scanning Electron Microscopy :: Student intern at Composite Laboratory@Singapore Polytechnic Handled: - data collection of client contacts - distribution and fabrication of composite materials (Carbon fibre, fibre glass, etc.) :: Assisted in - various fabrication method like Vacuum Assisted Resin Infusion (VARI) and hand lay-up - advanced illustrative drawing with Adobe Illustrator and CATIA - OMAX Water-jet cutting machine operations - Scanning Electron Microscopy

Education

  • SIM Global Education
    Bachelor of Business, Marketing
    2020 - 2023
  • Singapore Polytechnic
    Diploma in Aeronautical Engineering, Aerospace, Aeronautical and Astronautical Engineering
    2016 - 2018
  • ITE College Central
    Higher NITEC in Mechatronics Engineering, Mechatronics, Robotics, and Automation Engineering
    2014 - 2016
  • Gan Eng Seng School
    GCE "N" Levels
    2010 - 2013

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